Last November 21st, 2018, the Hermès store at 42, avenue George-V, in Paris, opened its doors again after two years of renovation. Enlarged and clarified, it is now spread over three levels. A joyful dialogue between heritage and contemporary celebrates this new architecture: over 555 m2, creation, craftsmanship and French craftsmanship are expressed through the abundance of collections and exceptional materials.
The facade, from the outset, welcomes the visitor. It is the Ernest Motsch hat, who settled there from 1870 and whose name, in golden letters, is still displayed on the wooden front. A classified architecture on which the RDAI architecture agency, in charge of the renovation, intervened with singular attention. The window frames in mahogany and their bases, made of red marble from the Haumont, have found their full brilliance back, while brown blinds, from the ground floor to the second floor, graphically punctuate the whole. main entrance, enlarged, moved to the George-V Avenue (photo credits: Alexandre Plateaux).
On the left, the hat corner, which has an independent entrance, occupies a new surface dressed with an ebony and walnut floor. The same elegance is found in the silk, perfume and leather goods sectors, whose floors are decorated with gray-blue marble in shades of ocher and mosaic carpets inspired by that of the Faubourg Saint-Honoré store. The spaces are wrapped around a central staircase with sculptural curves. The climb, designed as a ribbon, energizes and fluidifies the circulation, thanks to the separation of the staircase in two flights, each serving a wing of the building.
More intimate, the first floor was thought of as a Haussmannian apartment, whose codes would have been dropped. During the inauguration day, an improvisation theater play was set and spread through the corridors, including comedians, mixing Belle Époque sceneries (with a dining room argue or a tap dancer) and contemporary (starring a teenager, Fabien Maitrel, break dancing in his bedroom), and even a poet in his bathroom. Two months were necessary to prepare this 3 hour fantasy show, highlighting the pieces following one another in succession and the glance, snapped up by the new prospects that punctuate volumes.
The visitor could embraces then all the diversity of creations, from women’s ready-to-wear to men’s ready-to-wear, to jewelery and watchmaking. There are elaborate chimneys, high mirrors, seasoned parquet floors, while that palettes of color give in sweet fantasy. In the man: a bluish almost mat gray. Chez the woman: a pearly pink almost flesh. Sensual hues, imagined hand in hand with the artist Pierre Bonnefille, dress the walls. On the ground, duck-blue and red-russet carpets give a warm and invigorating accent to the atmosphere. On the second floor, the Man-made bespoke space with a rigorous architecture and a little felted sauna will welcome inspirations and dreams. visitors. Here, the decoration is offered sideways, palm leaf motifs alongside baroque moldings, golden colors contrasts with shades of blue-green.
Inventiveness in movement, love of the beautiful work, spirit of shift… The George-V Avenue store is ready, once again, to carry the values and the abundant creativity of the parisian house. On the occasion of this reopening, an exceptional collection of bags and accessories for men and for women was made to celebrate this store. Since the founding of Hermès in 1837, six generations of enterprising and passionate craftsmen have been contributing to the development of new markets by transmitting to their heirs the cult of the quality raw material, the know-how excellence, the love of beautiful objects made to last, as well as a constant desire for innovation. Hermès is managed by Axel Dumas, manager since 2013, Pierre-Alexis Dumas is the general artistic director. They are both members of the sixth generation of the founding family. RDAI, a Parisian agency headed by Denis Montel, is responsible for the design of all Hermès stores around the world. All Hermès collections are now available in 308 exclusive stores around the world.
Hermès, 42, avenue George-V, 75008 Paris.