Fri. May 24th, 2019

Amédée 1851, the luxury eco-friendly french brand about Organica and Merino scarves and carrés

5 min read

Lately, it was presented at the Atelier Richelieu, close to the Palais Royal, the new collection of the Amédée 1851, a french textile company born out of an ambitious vision: valuing the Organica precious and eco-friendly Merino wool by creating an online luxury house for scarves, carrés, ponchos and other kinds of textiles like stoles, snoods and even plaids. Every kind of coating has been designed for the comfort of the ladies and gentlemen.

The scenery of the presentation was dedicated to the origins of the foundations of Amédée 1851, carried by the Chargeurs maritime transport legendary firm’s CEO, Michaël Fribourg and Deborah Berger, its founder, left the financial industry to found Amédée 1851 within the support technical textile and luxury fibers global actor (photos credits: Alexandre Plateaux).

Consequently, thus to highlight the quality of those creations, walls with translucent “lightboxes” and decoration of the wide event location of Atelier Richelieu were stained like a ferryboat or cargo, Titanic or something like that.

The visitor would be impressed by each room, to experiment like a surprise, the patterns of the creations, enhanced by the majestic “Salle des Carrés” with XL sized fabrics, behind a classical music background. Some modern artworks would also be used to hold the creations, and rooms designed like a cinema theater.

All kind of universes included in the collections of the catalog, like the Andes and Inca graphics, in order to dive the visitor into the ocean of Amédée 1851. A world imprinted of a certain gone time, made of a crossroads between maritime transport, evasion and an idea of a modern lifestyle in fashion.

 

By gathering exceptional creative and digital talent from every horizon, using agile and collaborative methods, Amédée 1851 has intended to create a modern brand, anchored in the modern era and faithful to its authentic heritage: the golden years of the Art Deco movement and the spirit of the Chargeurs Réunis cruises.

This company is hard-liner about the respect within style and quality, Amédée 1851 is also eco-friendly, an noticeable choice today. True luxury, in a warm and convivial spirit, respectful of the way of life, accompanying all refined fashion aficionados on their personal escapades.

A little bit of History at the origin of the firm, in 1851, Amédée Prouvost, an industrial and innovative entrepreneur, creates Amédée combing, which would become one of the most important in the world, famous for its magnificent Merino fibers transported from all over the world. His influence earned him a visit from the Queen of England in 1957.

Amédée 1851 would certainly not be the same without his other protagonist and his second heritage, that of the Chargeurs group.

In 1872, Jules Vignal created the Compagnie des Chargeurs Réunis, specialist at the time of maritime transport. The Compagnie des Chargeurs Réunis makes its first contacts with the Amédée combing by shipping on its ships the merino wool that would make its reputation.

The two frames came together when in 1987 the Chargeurs group bought the wool activities of the Prouvost group. This union enabled the Chargeurs Group to develop its excellence in combing wool, an internationally recognized virtuosity.

Amédée 1851 is an ode to senses, to the notion of one here or elsewhere that is vast and exceptional or just intimate. A union around models designed to bring together those whose existence is tainted with panache and pragmatism, in search of elsewhere and themselves.

Today Amédée 1851 navigates between heritage and modernity, firmly rooted in its time in the modern times made of digital luxury and premium service combined with a product designed in a specific quality made, under a “slow mode” between France and Italy workshops. Each product is delivered in a delicate case with the symbols of the brand, another sign to reveal the unique identity of a precious gift.

This trip starts in Tasmania, a small island located in the South of Australia, and in Patagonia, at the foot of Mount Fitz Roy in the heart of the vast lands of Argentina, on the roads of “white gold”, ultra-fine Merino wool Organica, like show the influences from those patterns of the Paris Poncho nearby. The firm Amédée 1851 has selected passionate breeders, lovers of their land, respectful of their herds and workers.

Then it extended to Biella, a small Italian town nestled in the heart of Piedmont, near Milan. For knitted models, it is in this cradle of wool and drapery that we must walk. Centuries handed down from generation to generation by knitters, an inestimable “savoir-faire”.

The road continues, still in Italy, to Como lake (as attested those mountains), where the Jacquard is made. This fabric resulting from the weaving (on ancient looms) of different colored threads to design a pattern, displays strength, thickness, incomparable quality while not wrinkling that little.

Also at the discovery of the printed wool carrés, across the Channel in England.. at the origins of wool twill. Distinctive due to its oblique stripes, this technique of weaving allows the colors of carrés and printed Amédée 1851 stoles, like this florilege of modeles presented.

Made in workshops in Lyon and Italy, this printed wool twill uses ultra-fine (14.5 micron) Merino wool yarn, from Tasmania. An incomparable softness for models in which one takes the time to snuggle.

The models are embellished with a hand rolled finish. Bordering generally handkerchiefs and scarves, it requires hours of work and great precision in the handling of the thread and a very fine needle for a perfect finish and upscale.

The eco-friendly Organica wool from Tasmania, Patagonia and Uruguay, a sign for Amédée 1851’s sustainable engagement..

The customers could appreciate the sweetness and slenderness of the fibers, this merino wool possesses such qualities, already noticed under the reign of Louis XVI.

At this time, the Monarch installed in his royal farm of Rambouillet, a Merino purebred sheep, offered him his cousin, the king of Spain. Their descendants, exported to South America, would then return to France at the beginning of the 20th century via the Chargeurs Réunis company to Amédée Peignages.

The Organica wool, resulting from this prestigious lineage, becomes a historical connection between those two companies; and then includes natural, biodegradable, breathable and thermoregulatory fibers.

The shop online is already available on the Amédée 1851 website, this brand is represented by the L’appart Showroom.

 

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