Thu. Jun 20th, 2019

An immersion in Clermont-Ferrand, the Auvergne capital city and its jewels from Michelin and so much more…

9 min read

Clermont-Ferrant is a modern city, born from the union, back in the seventeenth century, of two former rival cities, Clermont and Montferrand. The city of Augustonemetum appears after the disappearance of the metropolis Arverne Nemossos. It then took the name of Arvernis then Clermont. At the beginning of the twelfth century, the Counts of Auvergne founded the competing city of Montferrand. In 1630, Louis XIII imposed, by the edict of Troyes, the unification of the two neighboring cities. This union would be reaffirmed by Louis XV in 1731. 

A city of industrial tradition, Clermont-Ferrand hosts one of the world’s two largest tire manufacturers (Michelin of course), this Auvergne capital city is also well positioned in the pharmaceutical, agri-food and aerospace industries. Moreover, it hosts three competitiveness clusters. The city is also located at the foot of the Limagne fault and the chain of Puys, natural site inscribed since July 2018 as “high place tectonic” in the UNESCO World Heritage list. The main place of Jaude often wears colorful clothes, according to each period of the year (photo credits: Alex Plato).

Discover L’Aventure Michelin museum in Clermont-Ferrand, a cultural center about the History of the famous tyre saga of the Michelin brothers since their beginnings, in their hometown. On 2000m2 of interactive surprises, many focuses on the caoutchouc rubber manufacture, the homemade Micheline autorail (picture above), the communication work of the firm with the merchandising goodies, also available in the shop, around the Bibendum mascot, and the latest innovations (photo credits: Alexo Plato).

On the occasion of its 120th anniversary, the Michelin group opened the doors of L’Aventure Michelin. A place dedicated to the history and memory of the emblematic company, located a few steps away to the mythical homonym Marcel Michelin stadium. The preservation of historical heritage has always been a major concern for Michelin. Already in the 1930s, Marcel Michelin kept in the research laboratories testimonials from the past. Until 2005, Michelin had a B company museum whose access was restricted since, only open to employees, customers and partners of the company.

Confronted with a problem of bringing buildings up to standard and as part of a heritage enhancement policy, Édouard Michelin decided to move the museum, to rethink the environment and the operating strategy. Beyond the concern for the preservation of archives, the aim was to give meaning to this investment by promoting the group’s heritage and especially by sharing it. The industrial site of Cataroux in Clermont-Ferrand is then chosen. On January 27th, 2009, after a huge inventory, digitization and document security work, the Aventure Michelin center was inaugurated. In this way, in this 2,000 sq. surface, is traced the history of the company, the technological evolutions of its products, its know-how, but also Michelin’s social policy.


The Michelin brothers were visionary characters. We are in the midst of an industrial revolution, a period when we will stop at nothing. The Michelin brothers want to participate fully in development. in 1891, they will be at the rendezvous of the first tire for bikes but they pass very quickly to the car. At the time, the automobile is the craft and it is necessary to wait a long time before having his vehicle. or the Michelin brothers have not started yet, they built themselves in 1895 Éclair, first equipped car, rubber inflated with air, and selected in the first course of the automobile of the world, Paris – Bordeaux -Paris. The contemporaries do not believe, the builders doubt. While many competitors give up, they finish the race. The tire story has just begun. in 1899, the first car to cross will be the symbolic 100 km/h. The medical profession thought it was dangerous. in less than 10 years, the Michelin brothers go from a bicycle tire to a tire that travels more than 100 km/h, they had an incredible spirit of innovation. But they also knew how to observe things, analyze them and adapt. We are in the 1910s. Why a moment, the Michelin brothers decide to carve the tires? Left to leave a trace on the road, they draw on the tire surface an M for Michelin. they see during the tests that this sculpture can gain in adhesion. They will therefore proceed to multiple attempts. From a marketing idea, the Michelin brothers end up with a technological innovation.

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#Discover #LAventureMichelin #museum in #ClermontFerrand, a #culturalcenter about the #History of the famous #tyre #saga of the #Michelin brothers from their start in their #hometown. On 2000m2 of interactive surprises, many focuses on the #caoutchouc #rubber manufacture, the homemade #Micheline #autorail, the #communication work of the firm with the #merchandising #goodies, also available in the #shop, around the #Bibendum #mascot, and the latest innovations. At last, views on the #StadeMarcelMichelin, where trains the rugby #ASM club that won the 2017 France #championship, symbolized with the #BouclierDeBrennus. Music: #DickStNicklaus / #ByeByeBaby @Michelin @ASM_rugby_officiel @Michelinguide @LimagrainCerealSeeds #minabasaran

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Discover the Art side of the city, within the Musée Roger Quilliot (MARQ)… In the heart of the historic district of Montferrand, the former Ursuline convent, of classical period, has been totally renovated and restructured in its interior space by the architects Adrien Fainsilber and Claude Gaillard. Since 1990, the luminous atmosphere of the atrium serves as a ramp to the spaces where are presented the collections of art of the City of Clermont-Ferrand, whose Beaux-Arts collections have been preserved there. The various rooms are arranged on three levels around a central atrium surmounted by a glass roof designed by engineer Peter Rice. Its gentle slopes, evocations of the “architectural promenade” developed for the villa Savoye by Le Corbusier, punctuate the pace. In the shape of a palm tree, umbrella turned by the wind or cobweb, according to the imagination of the visitor (photo credits: Alex Plato).

On an area of ​​6000 m² and 7 levels of permanent exhibitions, more than 2000 works among painting, sculpture, decorative and graphic arts, photography are presented along a chronological and thematic path, in order to show a panorama of the Western art of the Middle Ages to the present day. A superb synthesis of several centuries of history and art, the museum of art Roger-Quilliot [MARQ], labelized “Museum of France”, is registered henceforth, by its programming of temporary exhibitions , and the multiplicity of its actions of mediation towards the public, like a cultural and tourist establishment essential for the regional metropolis of Auvergne. The MARQ is adherent to the international network of ICOM.

The Medieval Ages are represented at the ground floor with amazing pieces mainly from the XIIth Century. This space contains capitals of Romanesque churches mainly coming from churches and edifices the Auvergne region (picture above), sculptures such as this XIVth century , the Vierge de Vernols, Notre-Dame d’Usson (photo credits: Alex Plato).







The Renaissance room, also on the ground floor contains paintings (The Passion of the Christ by Cornelis Engebrechtsz), traditional furniture (photos above) and sculptures like the statue of Pallas-Athena by Leonardo Sarson and even this Louis XIII marble portrait.




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(1/3) The #MARQ was inaugurated, thanks to the work of the architects #AdrianFainsilber and #ClaudeGaillard, in 1993 on the former #Ursulines #convent, dating from the seventeenth and eighteenth centuries, in the historic district of #Montferrand. Formerly the #Museum of #FineArts, it offers to the public a panel of different collections, following a chronological and thematic route established on five levels and #rocked by a #zenith light. We thus discover pieces from the #HighMiddleAge (seventh to tenth #century) through #RomanCapitals, #Virgins in Majesty, a rare painting on wood from the thirteenth century, #religiousobjects, such as these #bishopchair, #basrelief, #gravestones, #bronzesculptures, #intersectingribs, #IlluminationArt and #silversmithing coins. Music: #DaraSedaka / #Hugging #MuseeRogerQuilliot #Medieval #AOR #ClermontFerrand #MinaBasaran

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The 17th and 18th centuries are on the 1st floor, a collection of both paintings and objects of the Auvergne region (landscapes, faience of Clermont-Ferrand), as well as works of famous French painters (Marine by Joseph Vernet, Portrait of Vincent Voiture by Philippe de Champaigne, on the right) and artists from northern Europe (The tooth puller by Theodore Rombouts) or Italy (Solomon and the Queen of Sheba and Solomon praised the idols by Donato Creti, Sainte Agatha by Giulio Cesare Procaccini…).









The Nineteenth century, on the second floor… Where are gathered works related to the regional history (La Défense des Gaules by Theodore Chasseriau and also a plaster test of the Equestrian Statue of Vercingetorix by Bartholdi) and other works of value, such as the following sculptures: Idylle by Jean-Ossaye Mombur, Héro et Léandre by Georges Dieboldt, Faune dansant by François Mouly (above), a bust realized by Camille Claudel, La lutte pour la vie by Henri-Edmond Cross, moreover The Saltimbanques canvas of Gustave Doré.

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(2/3) Upper, a floor devoted to #classicalArt of the seventeenth and eighteenth centuries, and following a path by genre, starting around the castle of #Effiat and the taste of the #Auvergne #nobility at the time of #LouisXIII, like the #Artofportraits (#PhilippeDeChampaigne, #HyacintheRigaud), #Historytheme painting (#DonatoCreti, #SimonVouet, #JacquesBlanchard) or the #warscenes (#FrançoisBoucher, #TheodoreRombouts). Another space attests the diversity of shapes and decorations of the #faience of #ClermontFerrand in the 18th century, around the famous #Clermont #neoclassical painter, #ThomasDegeorge. Finally, at the second level, #finefurniture, #sculptures of #Bara #busts or naked ones and huge formats of the nineteenth century, with #Napoleon campaigns shots. Music: #MelissaManchester / #YouShouldHearHowSheTalksAboutYou @jeunes_de_clermont_fd @clermontfoot @tusaisquetuesdeclermontfdquand @auvergne_horizon @auvergne.rhonealpes @auvergnetourisme @frac_auvergne @region_auvergnerhonealpes @igersclermontferrand @auvergne_volcansancy @melissa.manchester #minabasaran

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The twentieth century is also represented within an avalanche of colors… A wing dedicated to the art of contemporary Art, was opened to the public in late 1999. From a donation of a hundred works of figurative artists from the School of Paris, we will focus on presenting the creators of our era. Temporary exhibitions are regularly scheduled. In the basement, on two levels, are the contemporary collections. A large part comes from a donation made to the museum (a donation of nearly 400 artworks given by the Combe couple to the city in 2004) with paintings by Marie Laurencin (top left), Paul Rebeyrolle, Marcel Gromaire, Bernard Buffet (top right), Henri Cueco’s Richelieu inspired on Philippe de Champaigne, etc. The collection also includes a painting by Ernest Pignon-Ernest, a sculpture by Jean Arp, photographs by Nils Udo or Georges Rousse, as well as numerous lithographs (by Pablo Picasso, Jean Cocteau…).


Open all the year, from Tuesday to Friday, from 10h to 18h, Saturday and Sunday, from 10h to 12h and from 13h to 18h. Closed on Mondays, January 1st, May 1st, November 1st and December 25th. It also has spaces for temporary exhibitions, usually in connection with works of the museum or for the reception of contemporary artists. A documentation center is on the top floor of the museum.

The museum’s collections contain, in particular, paintings of:

Cristiano Allori • Simon Vouet • Jacques Blanchard • Il Sassoferrato • Carlo Dolci • Carlo Cignani • Theodore Rombouts • Jan Fyt • Hyacinthe Rigaud • Carle Van Loo • Joseph Vernet • François Boucher • Jean -Marc Nattier • Joseph-Marie Vien • Camille Corot • Othon Friesz •

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