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The Fragrance Foundation appreciates the Ganymede perfume of Marc-Antoine Barrois and shows it to us!

5 min read
Like every year, the legendary Fragrance Foundation Awards honor the know-how and talents of the perfume industry become, for more than 20 years. Jurors, consumers or professionals, all have the same though mission to designate, among a selection of fine fragrances presented to them, those would be elected to represent the spirit of the year.
 
In order to be more transparent and to help the juries to break a tie among these perfumes, launched on the French market, during a whole year, we can count on three different categories of prizes. Thus, you could go through the Professional Award for Selective Perfumery, the Experts Award for the Author’s Perfumery, in partnership with the Voici magazine and the Public Award for the Selective Perfumery and Other Circuits. Moreover, a new trophy was created in 2020, the Responsible Innovation Award for a Perfume, aiming to celebrate the responsible commitment of this olfactory sector, supported by the Generali company.
 
Therefore, this Experts Award for the Author’s Perfumery is made up of a bunch passionates, coming from several composition companies, also members of the Fragrance Foundation France, along a group of journalists specialized in perfumes. For your information, in 2019, more than 400 confidential perfumes were launched and in 2020, the Ganymede creation of the French couturier Marc-Antoine Barrois was rewarded this promising award intended for the Best Fragrance from an independent Niche Brand, the time of this annual Fragrance Foundation gala. By Alexis Lery

…while Benoît Marechal wears his homemade tuxedo.
The portrait of the couturier Marc-Antoine Barrois…

Following our previous articles on niche perfumes, we focus here on the winner of the 2020 edition of the Experts Award for the Author’s Perfumery by the Fragrance Foundation France. Thereafter, beyond a blind vote to facilitate the construction of the nominee fragrances, a majority of the jurors was pleased to attribute this professional recognition for this amazing niche perfume, greekly baptized Ganymede. Nonetheless, this fragrance, imagined under the aegis of the French couturier Marc-Antoine Barrois pursues a personal scented project initiated in 2013, with a first showroom inaugurated in the northern part of Paris.

Furthermore, after a solid fashion formation along a bunch of famous personalities, counting on Dominique Sirop, Jean-Paul Gaultier for Hermès and Jean-Claude Jitrois, this native outsider from Lille, obviously revealed his wide palette of talents, making him as a genuine artist with a own signature style (photo credits: MA Barrois).

Aware of his proper potential, Marc-Antoine Barrois decided to lead his own business and eventually paid many efforts to offer a whole selection of creations, also through some collaborations. From this moment, his followers could discover his artisanal and luxury imaginary, through a variety of Haute-Couture masterpieces cautiously selected along jewelry and accessories elements.
…their first baby, the wooden B683 issued in 2016.
An olfactory tandem on the roofs of Paris…

Lately, the recent ambition of the couturier resided in a scented collection, nowadays structured around two perfumes, the Ganymede and B683 (as the name of his imaginary planet, like the Little Prince‘s one B612). Two name codes for two critical successes, especially for the late Ganymede which was already honored by respectable prizes.

Based on this statement, as an independent brand, it was such an intense gratitude for Marc-Antoine Barrois to be granted with these awards for his second fragrance, created by the perfumer Quentin Bisch, who also collaborates for the olfactory company Givaudan and has as well gained notoriety for his collaboration concerning the scented creations of Angel Muse and A*Men Ultra Zest for Mugler, Azzaro pour Homme with the FreeLight limited series, Missoni for Missoni, Ambre Impérial for Van Cleef & Arpels, among others… 

 
Awarded in France alongside some famous perfumery players, such as Etat Libre d’Orange brands, Juliette Has A Gun, Maison Rebatchi and Matière Première Parfums, the unexpected Ganymede stood out and shined bright as an unmissable fragrance, a few weeks after having received the homolog Extraordinary Perfume prize from the Fragrance Foundation UK, in London.
 
A rich path for this newly born Ganymede in 2019, which is now available in 134 independent perfumeries spread throughout 37 countries and dedicated for men but also women. Indeed, either acclaimed by ladies and gentlemen, this juice has been experiencing since its launch an unusual success, thanks to a clientele of men and women seduced by this elegant niche perfume. This jewel relies on a real alchemy between different surprisingly compatible flavors of Italian mandarin with saffron as fresh head notes, followed by a leather-suede warm heart of violet and Chinese osmanthus, before a wedding between immortelle and akigalawood, in the base notes. We have to admit that this ensemble suits altogether and pursue an expressive leather alloy, initiated by the first scented edition of Marc-Antoine Barrois, the so-called B683.
 
As a matter of fact, this first beautiful fragrance was a great birthday gift for his 10 years of career in fashion industry… The result was a nod to the timeless and charismatic elegance of his mentors delivered along his fondest memories since his tender childhood. Subtly combining the refinement of woody essences, the sensuality of spicy notes and the bewitching scent of leather, this B683 was the first collaboration with the avant-garde perfumer Quentin Bisch signing here a perfume supposed to be of an intoxicating wake, and representative of the main side effects of his spirit
 
According to Quentin Bisch: “It’s all about creating an emotion, a surprise or inviting to travel.”
 
Although, for this Ganymede creation, the goal was to invent a seductive juice, so was Ganymede in the Antiquity when he was supposed to be the Zeus‘ lover. An explicit sensation of sex-appeal guided by the soft encounter of the fresh violet flower with the tangy mandarin, which is the main essence that imposes its original citrus pace in this fragrance‘s personality.
 
Nonetheless, as you can see, this complex composition enjoys playing on contrasts since you could also find some wooden and mineral base notes, particularly featured by the presence of this immortelle flower and the akigalawood. Unless this latter is a laboratory derivative, conceived by Givaudan to recreate the patchouli essence, after an enzymatic extraction, this mix has been able to stimulate a visible counterpoint from the rest.
 
Along his personal wishes for an olfactory daily basis, Marc-Antoine Barrois also keeps in mind to keep on following a certain virtuous perfumery, notably through a series of concrete policies, such as the removal of BHT (also known as butylated hydroxytoluene, often disputed as it’s used as a preservative), UV filters and cellophane, for instance. 
 
Indeed, the natural stability of this juice had been possible thanks to several natural essences and the decision to upgrade the concentration of the inner perfume to a high rate of 25%. That’s why, you could in a sense, admire its pretty golden robe which, of course, may change over time into multiple shades, still without requiring to the addition of any colorants… We wish you a nice journey full of senses
 
More information on the official website and the closest stores to find these products!