{"id":2489,"date":"2019-01-09T16:40:58","date_gmt":"2019-01-09T15:40:58","guid":{"rendered":"http:\/\/francevisiting.com\/?p=2489"},"modified":"2020-06-23T23:51:51","modified_gmt":"2020-06-23T21:51:51","slug":"amedee-1851-the-luxury-eco-friendly-french-brand-about-organica-and-merino-scarves-and-carres","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2019\/01\/09\/amedee-1851-the-luxury-eco-friendly-french-brand-about-organica-and-merino-scarves-and-carres\/","title":{"rendered":"Am\u00e9d\u00e9e Paris, the luxury eco-friendly french brand about Nativa Precious Fiber and Merino squared scarves and other carr\u00e9s"},"content":{"rendered":"
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\"\"\"\"Since, the revival collection of Am\u00e9d\u00e9e Paris<\/a> presented at the Atelier Richelieu, close to the Palais Royal, in Paris, this French textile company made a long way. Born out of an ambitious Arty Wool<\/em> vision, while valuing its homemade precious Nativa Precious Fiber<\/a> (formerly Organica) label and eco-friendly Merino wool, the factory succeeded in creating an online luxury house for square scarves (carr\u00e9s<\/em>), ponchos and other kinds of comfortable textiles, such as stoles, snoods and even plaids. Every kind of coating has been designed for the satisfaction of trendy ladies and gentlemen. <\/strong>By Alexis Lery<\/em><\/p>\n

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The thematics of the renewal collections<\/strong> were dedicated to the origins of the native foundations of Am\u00e9d\u00e9e Paris<\/a><\/strong>, carried out by the legendary Chargeurs<\/a><\/strong> maritime transport<\/strong> firm, lead by his CEO<\/strong>, Micha\u00ebl Fribourg<\/strong>. Indeed, its founder Deborah Berger<\/strong>, left the finance<\/strong> industry to launch Am\u00e9d\u00e9e Paris<\/strong><\/a>, within the close related technical and textile supports<\/strong>, to initiate this new luxury fibers<\/strong> global player (photos credits: Alexis Lery).<\/p>\n

ngg_shortcode_0_placeholder\"\"\"\"Consequently, in order to highlight the quality of those innovative<\/strong> creations, fully inspired by many faraway lands, the walls of the Atelier Richelieu<\/a>, <\/strong>a famous Parisian<\/strong> event place, were designed like a navy cinema theater<\/strong>. Thanks to translucent light boxes<\/strong>, this ephemeral showroom <\/strong>was drown into a decoration made of lighthouses<\/strong> and stained barriers<\/strong>, like a ferryboat<\/strong> or cargo<\/strong>, deeply influenced by the Chargeurs<\/a>‘<\/strong> inner DNA<\/strong>. <\/p>\n

Then, the visitors<\/strong> would have been impressed by each room, to experiment like a surprise<\/strong>, and explore through the different patterns of the Am\u00e9d\u00e9e Paris<\/strong><\/a>‘ creations. In this case, some modern artworks<\/strong> would even be used to hold them and masterpieces were enhanced in the majestic Salle des Carr\u00e9s<\/strong><\/em>, starring XL<\/strong> sized fabrics<\/strong>, behind a pleasant classical music<\/strong> background. <\/p>\n

\"\"If you have a deeper look, you would notice all kinds of universes<\/strong> included in the collections of the catalog. Among them, the Andes<\/strong> and Inca<\/strong> graphics are prominent but not only, in order to dive the fashion<\/strong> sailors into the sea crossings of Am\u00e9d\u00e9e Paris<\/strong><\/a>. In fact, the inspiration is mostly imprinted of a certain gone time, full of a crossroads between maritime<\/strong> transport, evasion<\/strong> and a certain idea of contemporary lifestyle<\/strong>.<\/span><\/p>\n

In an other hand, don’t miss the other style conveyed by the vintage pool tiles<\/strong> and palm trees<\/strong> representative of a real classic Miami Art Deco<\/em><\/strong> inspiration, especially behind the South Beach<\/strong> scarf. Otherwise, if you’re more a hippy<\/strong> few, endorse the Flower Power<\/strong> limited series, much influenced by the Woodstock<\/strong> festival codes!<\/p>\n<\/div>\n<\/div>\n

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By gathering exceptional creative<\/strong> and digital<\/strong> talents from many horizons, particularly using agile and collaborative methods, Am\u00e9d\u00e9e Paris<\/strong><\/a> has intended to create a brand in tune with the actual times, anchored in the modern era. Moreover, faithful to its authentic heritage<\/strong>, such as the golden years of the Art Deco<\/strong><\/em> movement and the spirit of the Chargeurs R\u00e9unis<\/strong><\/a> cruises.<\/p>\n

\"\"Furthermore, Am\u00e9d\u00e9e Paris<\/strong><\/a> may be considered a hard-liner<\/strong> in terms of premium generation, along a real responsible<\/strong> guideline, a noticeable choice today. The result is a true luxury<\/strong> and wide production, all in a warm and convivial spirit<\/strong>, respectful of a pretty green<\/strong> way of life, accompanying all refined fashion<\/strong> aficionados<\/em> on future personal escapades <\/strong>(photos credits: Am\u00e9d\u00e9e Paris).<\/p>\n

Why eco-friendly<\/strong>? Indeed, Chargeurs Luxury Materials<\/strong> paid many efforts to develop the Nativa Precious Fiber<\/strong><\/a> (formerly Organica<\/strong>) label, a new benchmark<\/strong> in terms of quality and sustainability, at the disposal of brands and consumers, notably in terms of respecting people, animals and their environment<\/strong>.<\/p>\n

This Nativa Precious Fiber<\/strong><\/a> label was born in France<\/strong> and tends to guarantee the traceability<\/strong> of wool<\/strong> fibers throughout some random value chain, from farms where sheep<\/strong> are raised and shorn, until the final clothing<\/strong> products imagined by the fashion<\/strong> industry. This label<\/strong> homologates the authenticity of any kind of clothes<\/strong>, if these are made from natural<\/strong> fibers and standing in the line of environmental<\/strong> and animal welfare<\/strong>.<\/p>\n

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\"\"\"\"A little bit of History <\/strong>regarding the origin of this firm <\/strong>created in 1851 <\/strong>by Am\u00e9d\u00e9e Prouvost<\/strong>, an industrial and innovative entrepreneur<\/strong>, who created Peignage Am\u00e9d\u00e9e Prouvost<\/strong>. Thereafter, the success naturally and quickly arose to become a globally famous textile<\/strong> player, notably for its magnificent Merino<\/strong> fibers, transported from all over the world. His influence was so high that it even earned him a visit from the Queen of England<\/strong> in person, in 1957.<\/p>\n

Meanwhile, in 1872, Jules Vignal<\/strong> created the Compagnie des Chargeurs R\u00e9unis<\/strong>, a specialist by the time, of maritime transport<\/strong>. This international firm<\/strong> makes its first connections with the Peignage Am\u00e9d\u00e9e Prouvost<\/strong> project, while shipping on their ferries<\/strong>, the Merino<\/strong> wool that would later contribute to their substantive reputation.<\/p>\n

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\"\"\"\"Based on this statement, the revival then operated last December 2018, with this Am\u00e9d\u00e9e Paris<\/strong><\/a> project which logically forestalled things quite differently, thanks to this rich past starring these illustrious protagonists<\/strong> and his second heritage<\/strong>, especially enhanced by the Chargeurs<\/strong><\/a> group.<\/p>\n

Finally, the two collaborators<\/strong> united together when in 1987, the Chargeurs<\/strong><\/a> decided to acquire the wool<\/strong> activities of the Prouvost<\/strong> group. This union enabled the Chargeurs Group<\/strong> to expand their excellence, in adding another woolly <\/b>string to their internationally recognized bow<\/strong>.<\/p>\n

In fact, nowadays Am\u00e9d\u00e9e Paris <\/strong><\/a>has turned into an ode to experiment your inner esthetic<\/strong> senses, where the exotism<\/strong> of faraway places melt with French<\/strong> know-how. A symbiosis<\/em><\/strong> grounded around some avant-garde<\/em> patterns, expressly designed to highlight a color palette<\/strong><\/em>, fully tainted of rich chromatic<\/strong> shades.<\/p>\n

\"\"Nowadays, Am\u00e9d\u00e9e Paris<\/strong><\/a> navigates through a communion between a proud legacy<\/strong> to maintain and a modernity <\/strong>stage to assimilate. Indeed, firmly rooted with ancestral textile technics, like this precious art of screen printing <\/strong>(as pictured here on a square scarf<\/strong>), used to create some of their most popular products, the brand keeps on with sure values<\/strong>.<\/p>\n

Moreover, the actual period is right to associate premium manufacture<\/strong> with digital luxury<\/strong>, under tailored merchandises<\/em>, made to satisfy a clientele<\/em> in constant of sustainable<\/strong> and eco-friendly<\/strong> creations. That’s why, a slow mode<\/strong><\/em> connection has been initiated between their French<\/strong> and Italian<\/strong> workshops. Thus, each product is delivered protected a delicate case<\/strong>, adorned with the house’s symbols, another sign to reveal the unique identity of a precious gift<\/strong>.<\/p>\n

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\"\"Our trip to explore the Am\u00e9d\u00e9e Paris<\/strong><\/a>‘ premium<\/em> wool starts in Tasmania<\/strong>, a small island located in the Southern<\/strong> Australia<\/strong>, then in Patagonia<\/strong>, at the foot of Mount Fitz Roy<\/strong>, situated in the heart of the vast lands of Argentina<\/strong>. This specific area is located on the so-called white gold<\/strong> roads, where is developed this ultra-fine Nativa Precious Fiber<\/strong><\/a> Merino wool<\/strong>, as show the influences presented in their ponchos<\/strong> patterns.<\/p>\n

Thus, the Am\u00e9d\u00e9e Paris<\/strong><\/a> firm has selected passionate breeders<\/strong>, respectful of their land<\/strong>, herds<\/strong> and farmers<\/strong>. In this sense, their sheep<\/strong> deserve to be walk wild and free, in order to live their best lives. For that reason, their other farms<\/strong> in New Zealand <\/strong>and Uruguay<\/strong> span acres, provide a space, allowing them the ability to roam freely in the nature. For your information, you should know that you mostly observe sheered sheep<\/strong>, in spring <\/strong>time since it’s necessary to do it before the summer<\/strong> heat hits, or otherwise their wool<\/strong> would become too hot to survive in this season.<\/p>\n<\/div>\n<\/div>\n

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\"\"Then, we reach Biella<\/strong>, a small Italian<\/strong> town nestled in the heart of the Piedmont <\/strong>mountains, near Milan<\/strong>. Thereafter, their knitted<\/strong> models are cradled with wool<\/strong> and drapery <\/strong>features, since centuries, handed down from generation to generation, since 1840, by skilled artisans<\/strong>. This inestimable know-how is tucked away through a bunch of one the finest craftsmanship best kept secrets, that naturally inspired their latest collections<\/strong>. Thus, logically these spinners<\/strong>, knitters<\/strong>, and printers<\/strong> have been selected for their unique expertise<\/strong>. A bucket of precious partners are rare and de facto,<\/em> are often acclaimed by famous luxury houses<\/strong>.<\/p>\n

The road continues, still in Italy<\/strong>, until the Como lake<\/strong> (as attested by the recent photo shooting), where the illustrious jacquard<\/em><\/strong> is made. Thus, this fabric<\/strong>, resulting from a certain weaving<\/strong> (on ancient looms) of different colored threads used to design a pattern<\/strong>, displays strength, thickness, and above all an incomparable quality, while even not wrinkling<\/strong> a thing!<\/p>\n

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\"\"An other major part of the Am\u00e9d\u00e9e Paris<\/strong><\/a>‘ range would be the discovery of their wool<\/strong> printed square scarves<\/strong>. This time, we cross the Channel <\/strong>to join England<\/strong>, to learn about the origins of authentic wool twill<\/strong>. Distinctive due to its oblique<\/em> stripes<\/strong>, this technique of weaving<\/strong> provides a set of numerous subtle colors to their square scarves<\/strong> and printed stoles<\/strong>, like this illustrated florilege<\/em><\/strong> of models self-explanatorily proves it.<\/p>\n

Exclusively conceived for Am\u00e9d\u00e9e Paris<\/strong><\/a>, in some workshops situated in Lyon<\/strong> and through Italy<\/strong>, this printed wool twill<\/strong> uses ultra-fine (14.5 micron) Merino<\/strong> wool<\/strong> yarn, coming straight from Tasmania<\/strong>. Once dressed, you would undoubtedly feel the incomparable softness<\/strong> emanating from these items, in which anyone would take the pleasure to snuggle inside.<\/p>\n

As a final touch, the fabrics<\/strong> are embellished with a hand rolled<\/strong> process. Generally bordering handkerchiefs<\/strong> and scarves<\/strong>, this technics requires hours of work and a great precision in the handling of the thread<\/strong> joined with a very fine needle<\/strong>, in order to get a perfect finish<\/strong> and genuine upscale<\/strong>.<\/p>\n<\/div>\n<\/div>\n

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\"\"<\/strong>One last chapter about the eco-friendly Nativa Precious Fiber <\/strong><\/a>home wool<\/strong> native from Tasmania<\/strong>, Patagonia<\/strong> and Uruguay<\/strong>, as we saw as a sign about Am\u00e9d\u00e9e Paris<\/strong><\/a>‘ sustainable engagement.<\/p>\n

It’s a certitude that once adopted, their customers<\/strong> would appreciate the sweetness and slenderness of these fibers<\/strong>, since this Merino wool<\/strong> possesses such soft durable assets<\/strong>, already noticed erstwhile under the reign of Louis XVI<\/strong>.<\/p>\n

For your information, in this time, the Monarch<\/strong> installed in his royal farm located in Rambouillet<\/strong>, close to Versailles<\/strong>, a Merino<\/strong> purebred sheep<\/strong>, offered to the King<\/strong> by his cousin, namely the King of Spain<\/strong>. Thereafter, some of their descendants, exported this race to South America<\/strong>, before eventually returning to France<\/strong> at the beginning of the 20th century, via the Chargeurs R\u00e9unis<\/strong><\/a> company until reaching the Peignage Am\u00e9d\u00e9e Prouvost<\/strong> workshops.<\/p>\n

Luckily highlighted with the Nativa Precious Fiber<\/strong><\/a> label, this Merino wool, <\/strong>benefiting from a prestigious lineage<\/strong>, has been appearing as a historical connection between those two companies, for ages. Thus enriched by two matured<\/strong> philosophies, this premium fiber<\/strong> includes the best of natural<\/strong>, biodegradable<\/strong>, breathable<\/strong> and thermoregulatory<\/strong> textile technologies<\/strong>, as it could get.<\/p>\n

More information on the official website<\/strong><\/a>, and explore their wide collection in the online store<\/strong><\/a> and in the Make It Agency Showroom<\/a><\/strong>.<\/p>\n

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