{"id":47955,"date":"2024-09-01T22:54:48","date_gmt":"2024-09-01T20:54:48","guid":{"rendered":"https:\/\/francevisiting.com\/?p=47955"},"modified":"2024-09-01T23:07:29","modified_gmt":"2024-09-01T21:07:29","slug":"lvmh-ateliers-berluti-vuitton-malle-courrier","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2024\/09\/01\/lvmh-ateliers-berluti-vuitton-malle-courrier\/","title":{"rendered":"For the Olympics 2024, LVMH exclusively introduces the ateliers of Berluti in Paris and Louis Vuitton in Asni\u00e8res, with La Malle Courrier exhibition"},"content":{"rendered":"

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..by highlighting the exceptional know-how of its Louis Vuitton<\/strong><\/em> and Berluti<\/strong> <\/em>brands.<\/figcaption><\/figure>\n
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LVMH<\/strong> <\/em>is partners with the Paris 2024 Olympic<\/strong><\/em> and Paralympic Games<\/strong><\/em>..<\/figcaption><\/figure>\n

After highlighting the partnership between LVMH<\/em> group and the Paris 2024 Olympic<\/em> and Paralympic Games<\/em>, we are opening the doors to the manufacturing workshops of two of the group’s flagship brands, Louis Vuitton<\/em> and Berluti<\/em>. The first is located in Asni\u00e8res-sur-Seine in the suburbs of Paris and the second in the heart of Paris. As a reminder, the luxury brand Berluti<\/em> was able to put the know-how and experience of its artisans to provide the outfits to French athletes during the two Opening Ceremonies of Paris 2024 which take place on July 26 and August 28. In fact, Berluti<\/em>\u2019s artisans are committed to meeting the specific needs of athletes by offering tailor-made clothing that adapts to all body types. <\/strong><\/p>\n

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..the jacket<\/strong> features a shawl collar<\/strong> enhanced with a motif<\/strong> inspired by a unique \u201cFrench flag\u201d<\/strong><\/em> patina, in shades of blue<\/strong> and red<\/strong>, same for the female jacket<\/strong>.<\/figcaption><\/figure>\n
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For instance, Berluti<\/em> <\/strong>has designed a midnight blue wool tuxedo<\/strong><\/em>, especially for the occasion<\/strong>, intended to shine on this international stage<\/strong>..<\/figcaption><\/figure>\n

Thus, a wide range of sizes was developed for them, including non-standard sizes to ensure a perfect fit for each member of the French Team. Under the artistic direction of the journalist Carine Roitfeld, Berluti<\/em> closely worked with those various French athletes, as well as the Olympic and Paralympic Committees, to better understand their expectations and integrate their feedback into those designs. Keeping in mind a goal to showcase French know-how through elegant and functional outfits, reflecting the excellence and tradition of an iconic house, in front of a large global audience, attending those historic French Olympic Games<\/em>. <\/strong>By AP & ST<\/em><\/p>\n