{"id":50276,"date":"2025-05-04T01:36:13","date_gmt":"2025-05-03T23:36:13","guid":{"rendered":"https:\/\/francevisiting.com\/?p=50276"},"modified":"2025-05-04T01:38:16","modified_gmt":"2025-05-03T23:38:16","slug":"obvious-parfums-milk-matcha","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2025\/05\/04\/obvious-parfums-milk-matcha\/","title":{"rendered":"Obvious Parfums introduces their identity and their new Milk & Matcha fragrance"},"content":{"rendered":"
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Pick up one of those resolutely and consciously produced juices<\/strong>, in sustainable aesthetics<\/strong>..<\/figcaption><\/figure>\n

At a time when many luxury goods look inaccessible, Obvious Parfums<\/em> has chosen to forge a different path, motivated by a sophisticated simplicity and authenticity. Founded by David Frossard, this French house positions itself as a manifesto<\/em> against the over-hyped world of perfumery, offering a clear and obvious alternative, as a certain return to the essence of things.<\/strong><\/p>\n

It seems that Obvious<\/em> is mainly based on a simple observation, the so-called niche perfumery<\/em>, often presented as rare and precious, has become banal, even pretentious. Luxurious bottles and grandiloquent narratives often mask an emotional void. To counter this, Obvious advocates a meaningful perfume, designed to reconcile the individual with themselves and with the world. <\/strong>By AL<\/em><\/p>\n

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Behind Obvious<\/strong><\/em>, one man: David Frossard<\/strong>, a philosopher<\/strong> turned entrepreneur<\/strong>..<\/figcaption><\/figure>\n

Founded by David Frossard<\/strong>, a former philosophy<\/strong> professor<\/strong>, passionate about travel<\/strong>, Africa<\/strong>, and powerful human<\/strong> experiences, who became a key player<\/strong> in the independent perfume industry<\/strong>, the brand<\/strong> draws inspiration from a sort of atypical<\/strong> life path<\/strong>. Indeed, during a trip to India<\/strong>, on a beach<\/strong> covered with plastic<\/strong>, he became aware of the consumerist<\/strong> excesses and the hollowness of current industry’s marketing<\/strong> promises. This is where the idea of \u200b\u200breturning to the essentials<\/strong> emerged, where he considered to create a perfume house<\/strong> could become elegant<\/strong>, sincere<\/strong>, and modern<\/strong>. According to David Frossard<\/strong>, the perfume art<\/strong> is not a ceremonial<\/strong> accessory, since it’s rather an emotion<\/strong>, a memory<\/strong>, a totem<\/strong> <\/em>that reveals identity<\/strong>. He wishes that this Obvio<\/strong><\/em><\/a>us<\/i><\/b> project conveys some sophistication<\/strong>, expressed in simplicity<\/strong>, and each scent<\/strong> needs to be designed as a return to the essential<\/strong>. Driven by a spirit of spontaneity<\/strong> and passion<\/strong>, this Obvious<\/strong> <\/em>house cultivates an innovative olfactory<\/strong> approach (photo credits: Obvious Parfums<\/em>).<\/p>\n

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 The emphasis<\/strong> is on the sustainability<\/strong> of ingredients, simplicity of manufacturing<\/strong>..<\/figcaption><\/figure>\n

Far from seeking complexity for complexity’s sake<\/strong>, each fragrance<\/strong> seems to be a sensory<\/strong> statement, where compositions are imagined to appear as straightforward<\/strong>, balanced<\/strong>, yet always elegant<\/strong>. Against the grain of the luxury perfume<\/strong> industry, often marked by ostentation<\/strong>, bombastic<\/strong> speeches, and convoluted formulas<\/strong>, In fact, quality essences<\/strong> stand at the heart of their approach<\/strong>, since noble raw materials <\/strong>meet meticulous and transparent formulas<\/strong>, all driven by a fierce desire to offer products<\/strong> with soul<\/strong>.<\/p>\n

Added to this is a form of humility<\/strong>. we have learned that Obvious Parfums<\/strong><\/em> has established itself since its inception<\/strong> as a simple<\/strong>, personal<\/strong>, almost intimate pleasure<\/strong>, far from the logic of overbidding<\/strong>. The heart of Obvious<\/strong> <\/em>beats to the rhythm of simple<\/strong> but powerful<\/strong> values, starting from authenticity<\/strong>, quality <\/strong>and commitment<\/strong>. Here, perfume<\/strong> is not an artifice but<\/strong> a vector of sensations<\/strong>, as a real reflection of our uniqueness<\/strong> in the World<\/strong>. Far from marketing<\/strong> dogmas and the dictates of appearances<\/strong>, don’t forget that Obvious<\/strong> <\/em>offers a bold alternative<\/strong>, since deep values<\/strong> \u200b\u200bembodied in each creation<\/strong>.<\/p>\n

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Perfume<\/strong> becomes a traveling companion<\/strong>, an extension of yourself<\/strong>, in a sensory<\/strong> gesture..<\/figcaption><\/figure>\n

As far as we know, each fragrance<\/strong> is designed as a genuine sensory<\/strong> statement. Behind this simplicity lies a true craftsmanship<\/strong>, an extreme attention<\/strong> paid to raw materials<\/strong>, illustrating this unusual balance<\/strong>, and their emotional impact<\/strong>. You could discover a diverse range<\/strong> for a diverse expression<\/strong>, available in three olfactory<\/strong> families. From the must-haves<\/strong>, essential, natural, and poetic scents<\/strong>, like Un Musc<\/strong><\/em>, Une Figue<\/strong><\/em>, and Une Fleur d’Oranger<\/strong><\/em>. You could also discover their capsules<\/strong>, which are more conceptual<\/strong>, bold<\/strong>, and experimental<\/strong> creations that explore new olfactory<\/strong> territories.<\/p>\n

Nonetheless, don’t miss those high standards<\/strong>, proposing fragrances<\/strong> with bohemian<\/strong> codes, inspired by the so-called Gypset<\/strong> <\/em>movement, blending relaxed sophistication<\/strong> with responsible luxury<\/strong>. Each of these categories<\/strong> embodies a different facets of this Obvious<\/strong> <\/em>philosophy, but all converge toward the same goal<\/strong>, in order to offer a fragrance<\/strong> that connects us to ourselves as much as to nature<\/strong>.<\/p>\n

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A delicate, almost tactile balance<\/strong> between stimulation<\/strong> and comfort<\/strong>..<\/figcaption><\/figure>\n

The house’s new 2025<\/strong> fragrance, named Milk & Matcha<\/strong><\/em>, perfectly illustrates this vision<\/strong>. Through this original fragrance<\/strong>, apparently Obvious<\/strong> <\/em>pays homage to a contemporary ritual <\/strong>of matcha latte<\/strong><\/em>, a small daily gesture<\/strong> that has become a symbol<\/strong> of grounding <\/strong>and gentleness<\/strong>. Conceived by perfumer Meabh McCurtin<\/strong>, this Milk & Matcha<\/strong><\/em> creation is an olfactory<\/strong> score that plays with contrasts<\/strong>, the slightly bitter<\/strong> freshness of matcha<\/em> tea<\/strong> meets the milky roundness of vanilla<\/strong>, softened by floral<\/strong> notes of orange blossom<\/strong>. This creation<\/strong> also marks a first in perfumery<\/strong>, as the interpretation of umami<\/strong><\/em>, that savory<\/strong> and enveloping fifth taste<\/strong>, in a perfumed<\/strong> formula. This olfactory<\/strong> challenge results in a surprising result<\/strong>, with this fragrance<\/strong>, as gourmand<\/strong><\/em>, floral<\/strong>, and comforting<\/strong>, while remaining elegant<\/strong>, luminous<\/strong>, and accessible<\/strong>. On top of that, Milk & Matcha<\/strong><\/em> is more than a fragrance<\/strong>, since it’s an invitation<\/strong> to pause, to be mindful<\/strong>, to be anchored in the present moment<\/strong>. Here, Obvious<\/strong> <\/em>transposes the power of ritual<\/strong> into an olfactory<\/strong> emotion, like an invisible cocoon<\/strong> worn to face the World<\/strong>. It’s a fragrance<\/strong> for optimists<\/strong>, for those who love gentle beginnings<\/strong> to the day, full of promise<\/strong> and quiet energy<\/strong>.<\/p>\n

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Transparency at Obvious<\/strong> <\/em>isn’t limited to style. It’s also reflected in the brand’s ethical<\/strong> and ecological<\/strong> commitments. Milk & Matcha<\/strong><\/em>, like all of the brand’s creations<\/strong>, is based on a clean formula<\/strong>, free from controversial ingredients<\/strong>.<\/p><\/blockquote>\n

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Their packaging<\/strong>, elegant<\/strong> and understated<\/strong>, follows the same logic<\/strong>..<\/figcaption><\/figure>\n

Each bottle<\/strong> is recyclable<\/strong>, and the brand<\/strong> offers refillable formats<\/strong>. This responsible<\/strong> approach never sacrifices quality<\/strong> for the sake of any marketing<\/strong>, where sensoriality<\/strong> remains at the heart of the project<\/strong>. There’s also a collective dynamics<\/strong>, gathering renowned creative noses<\/strong> and visual artists<\/strong>, like Dimitri Coste<\/strong>, Th\u00e9o Gosselin<\/strong>, and Kitesy Martin<\/strong>, who translate the brand’s poetry<\/strong>, energy<\/strong>, and modernity<\/strong> into powerful photographic campaigns<\/strong>, countering the usual luxury<\/strong> clich\u00e9s<\/em>. Today, Obvious Parfums<\/strong><\/em> is distributed in more than 400 sales points<\/strong> in 35 countries<\/strong>, from Tokyo<\/strong> to Madrid<\/strong>, via Paris<\/strong>, New York<\/strong>, and Seoul<\/strong>. But the brand<\/strong> remains true to its French<\/strong> artisanal roots<\/strong>. For example, those liquid soaps<\/strong>, for example, are made in Provence<\/strong> using the traditional Marseille<\/em> soap<\/strong> method. The ingredients<\/strong> are rigorously selected for their naturalness<\/strong>, and the packaging<\/strong> is designed to minimize its environmental<\/strong> footprint.<\/p>\n

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More details<\/strong> on their online store<\/strong><\/a>.<\/p>\n

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At a time when many luxury goods look inaccessible, Obvious Parfums has chosen to forge…<\/p>\n","protected":false},"author":9,"featured_media":50312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[957],"tags":[702,1802,444],"class_list":["post-50276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-niche-perfume","tag-obvious-parfums","tag-perfume"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/50276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/comments?post=50276"}],"version-history":[{"count":21,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/50276\/revisions"}],"predecessor-version":[{"id":50314,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/50276\/revisions\/50314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media\/50312"}],"wp:attachment":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media?parent=50276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/categories?post=50276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/tags?post=50276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}