{"id":51085,"date":"2025-07-19T01:29:38","date_gmt":"2025-07-18T23:29:38","guid":{"rendered":"https:\/\/francevisiting.com\/?p=51085"},"modified":"2025-07-22T01:00:36","modified_gmt":"2025-07-21T23:00:36","slug":"soju-france-jinro","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2025\/07\/19\/soju-france-jinro\/","title":{"rendered":"Adopt the excellence of Korean Soju, conquering France, with JINRO"},"content":{"rendered":"<figure id=\"attachment_51090\" aria-describedby=\"caption-attachment-51090\" style=\"width: 369px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51090\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/481919252_667881465581676_8805818037275207543_n-e1752874419686-300x265.jpg\" alt=\"\" width=\"369\" height=\"326\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/481919252_667881465581676_8805818037275207543_n-e1752874419686-300x265.jpg 300w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/481919252_667881465581676_8805818037275207543_n-e1752874419686-1024x904.jpg 1024w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/481919252_667881465581676_8805818037275207543_n-e1752874419686-768x678.jpg 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/481919252_667881465581676_8805818037275207543_n-e1752874419686.jpg 1080w\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" \/><figcaption id=\"caption-attachment-51090\" class=\"wp-caption-text\">As we can say, this <strong>brand<\/strong> is now reaching all global <strong>markets<\/strong>..<\/figcaption><\/figure>\n<p data-start=\"151\" data-end=\"533\"><strong>Founded in 1924, <em>HITEJINRO Co., Ltd<\/em> has established itself as a key player in the world of alcoholic beverages. As the oldest and largest liquor company in South Korea, it owes its global recognition to its iconic brand, better known under&nbsp;<em>JINRO<\/em>. Over the years, <em>JINRO<\/em> has become the world\u2019s leading name in soju, ranking as the best-selling spirit brand worldwide.<\/strong><\/p>\n<p data-start=\"535\" data-end=\"962\"><strong>Distributed in over 80 countries, <em>JINRO<\/em> seems to be much more than a drink, since it serves as a true ambassador of Korean culture. In 2022, the brand reached a historic milestone by selling over 100 million cases, further cementing its position as a global leader. This achievement was recognized with the <em>\u201cSupreme Brand Champion\u201d<\/em> title awarded by <em data-start=\"892\" data-end=\"914\">The Spirits Business<\/em>, crowning <em>JINRO<\/em> as the top global spirit brand. <\/strong><em>By AL &amp; AP<\/em><\/p>\n<p data-start=\"535\" data-end=\"962\">&nbsp;<\/p>\n<hr data-start=\"1113\" data-end=\"1116\">\n<figure id=\"attachment_51088\" aria-describedby=\"caption-attachment-51088\" style=\"width: 367px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51088\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/482023650_667668808936275_4714670703452345745_n-300x300.jpg\" alt=\"\" width=\"367\" height=\"367\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/482023650_667668808936275_4714670703452345745_n-300x300.jpg 300w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/482023650_667668808936275_4714670703452345745_n-1024x1024.jpg 1024w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/482023650_667668808936275_4714670703452345745_n-150x150.jpg 150w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/482023650_667668808936275_4714670703452345745_n-768x768.jpg 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/482023650_667668808936275_4714670703452345745_n.jpg 1080w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><figcaption id=\"caption-attachment-51088\" class=\"wp-caption-text\">Let&#8217;s experiment this diverse <strong>line<\/strong>, dedicated for every <strong>taste<\/strong>..<\/figcaption><\/figure>\n<p data-start=\"1000\" data-end=\"1263\">Those days,<a href=\"https:\/\/www.jinro-soju.com\"><em><strong> JINRO<\/strong><\/em><\/a>\u2019s success lies in its wide<strong data-start=\"1028\" data-end=\"1050\"> product range<\/strong>, carefully designed to satisfy a variety of <strong data-start=\"1095\" data-end=\"1119\">consumer <\/strong>preferences. Far from being a one-style <strong>product<\/strong>, the <strong>brand<\/strong> offers a full <strong data-start=\"1181\" data-end=\"1194\">portfolio<\/strong> that blends <strong data-start=\"1207\" data-end=\"1220\">tradition<\/strong>, <strong data-start=\"1222\" data-end=\"1236\">innovation<\/strong>, and a certain local<strong data-start=\"1242\" data-end=\"1262\"> adaptation<\/strong>&nbsp;to notice (photo credits: <em>JINRO<\/em>).<\/p>\n<p data-start=\"3560\" data-end=\"3875\">One of the cornerstones of <strong><em>JINRO<\/em><\/strong>\u2019s enduring success is its ability to <strong data-start=\"3630\" data-end=\"3642\">innovate<\/strong> while staying true to its <strong data-start=\"3669\" data-end=\"3678\">roots<\/strong>. By adapting its products to <strong data-start=\"3708\" data-end=\"3729\">local preferences<\/strong> without compromising on <strong data-start=\"3754\" data-end=\"3765\">quality<\/strong>, the <strong>brand<\/strong> has made inroads into diverse <strong>markets<\/strong> across <strong data-start=\"3822\" data-end=\"3832\">Europe<\/strong>, <strong data-start=\"3834\" data-end=\"3851\">North America<\/strong>, and <strong data-start=\"3857\" data-end=\"3874\">Latin America<\/strong>.<\/p>\n<p data-start=\"3877\" data-end=\"4033\">Beyond <em><strong>Sojus<\/strong><\/em>, the&nbsp;<em><strong data-start=\"3890\" data-end=\"3903\">HITEJINRO<\/strong><\/em>&nbsp;venture is also active in the <strong data-start=\"3926\" data-end=\"3934\">beer<\/strong> segment, with products like <em><strong data-start=\"3962\" data-end=\"3971\">Terra<\/strong><\/em> and <em><strong data-start=\"3976\" data-end=\"3985\">Kelly<\/strong><\/em>, further expanding its international <strong>footprint<\/strong>.<\/p>\n<p data-start=\"3877\" data-end=\"4033\">&nbsp;<\/p>\n<p data-start=\"3877\" data-end=\"4033\">&nbsp;<\/p>\n<p data-start=\"3877\" data-end=\"4033\">&nbsp;<\/p>\n<hr data-start=\"1113\" data-end=\"1116\">\n<figure id=\"attachment_51095\" aria-describedby=\"caption-attachment-51095\" style=\"width: 168px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51095\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-18-a-23.15.47-e1752874801141-202x300.png\" alt=\"\" width=\"168\" height=\"250\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-18-a-23.15.47-e1752874801141-202x300.png 202w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/Capture-decran-2025-07-18-a-23.15.47-e1752874801141.png 380w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><figcaption id=\"caption-attachment-51095\" class=\"wp-caption-text\">..until the <strong>original<\/strong> taste from this <strong>gem<\/strong>.<\/figcaption><\/figure>\n<figure id=\"attachment_51108\" aria-describedby=\"caption-attachment-51108\" style=\"width: 207px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51108\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/8801048951000.png-e1752880548223-245x300.webp\" alt=\"\" width=\"207\" height=\"253\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/8801048951000.png-e1752880548223-245x300.webp 245w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/8801048951000.png-e1752880548223.webp 556w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><figcaption id=\"caption-attachment-51108\" class=\"wp-caption-text\">From the freshness of this <strong><em>Chamisul<\/em><\/strong>..<\/figcaption><\/figure>\n<p>First of all, we invite you to discover their different classic <em><strong>Sojus<\/strong><\/em>, all embodied with <strong>simplicity<\/strong>, but inhabited with a true own&nbsp;<strong>character<\/strong>..<\/p>\n<ul>\n<li data-start=\"1316\" data-end=\"1572\">\n<p data-start=\"1318\" data-end=\"1572\"><strong data-start=\"1318\" data-end=\"1350\"><em>JINRO Chamisul Fresh&nbsp;<\/em><\/strong>(16.5%): This <em><strong>soju<\/strong><\/em> is renowned for its <strong data-start=\"1382\" data-end=\"1392\">purity<\/strong>. Distilled multiple times and filtered with <strong data-start=\"1437\" data-end=\"1456\">bamboo charcoal<\/strong>, it offers a <strong data-start=\"1470\" data-end=\"1479\">light<\/strong>, <strong data-start=\"1481\" data-end=\"1490\">clear<\/strong>, and <strong data-start=\"1496\" data-end=\"1510\">refreshing<\/strong> taste. It represents the most recognized <em><strong>visage<\/strong><\/em> of modern <em><strong>soju<\/strong><\/em>.<\/p>\n<\/li>\n<li data-start=\"1574\" data-end=\"1816\">\n<p data-start=\"1576\" data-end=\"1816\"><strong data-start=\"1576\" data-end=\"1611\"><em>JINRO Chamisul Original&nbsp;<\/em><\/strong>(20.1%): Stronger and more <strong>robust<\/strong>, this <strong>version<\/strong> appeals to those seeking a more <strong data-start=\"1684\" data-end=\"1697\">authentic<\/strong>, <strong data-start=\"1699\" data-end=\"1716\">deep-flavored<\/strong> experience. It remains <strong>loyal<\/strong> to traditional <strong>distillation<\/strong> techniques, while meeting <strong>modern<\/strong> standards.<\/p>\n<\/li>\n<\/ul>\n<figure id=\"attachment_51107\" aria-describedby=\"caption-attachment-51107\" style=\"width: 195px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51107\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/JinroIlpoomSoju375.jpg-e1752880625313-238x300.webp\" alt=\"\" width=\"195\" height=\"245\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/JinroIlpoomSoju375.jpg-e1752880625313-238x300.webp 238w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/JinroIlpoomSoju375.jpg-e1752880625313-768x968.webp 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/JinroIlpoomSoju375.jpg-e1752880625313.webp 793w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><figcaption id=\"caption-attachment-51107\" class=\"wp-caption-text\">..while <em><strong>Ilpoom<\/strong><\/em> stands out as <strong>premium<\/strong> line.<\/figcaption><\/figure>\n<figure id=\"attachment_51096\" aria-describedby=\"caption-attachment-51096\" style=\"width: 180px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51096\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/jinro-24-soju-e1752874774820-215x300.jpg\" alt=\"\" width=\"180\" height=\"252\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/jinro-24-soju-e1752874774820-215x300.jpg 215w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/jinro-24-soju-e1752874774820.jpg 430w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><figcaption id=\"caption-attachment-51096\" class=\"wp-caption-text\">As you can see, <em><strong>JINRO<\/strong><\/em> can be also <strong>back<\/strong>..<\/figcaption><\/figure>\n<ul>\n<li><strong data-start=\"1820\" data-end=\"1843\"><em>JINRO is Back&nbsp;<\/em><\/strong>(16%):<strong data-start=\"1820\" data-end=\"1843\"> A retro-modern <\/strong>reinterpretation of the <strong>1970s<\/strong>, this <strong>version<\/strong> offers a nostalgic <strong>twist<\/strong> in both <strong>design<\/strong> and <strong>taste<\/strong>, capturing the attention of both seasoned <strong>drinkers<\/strong> and curious <strong>newcomers<\/strong>.<\/li>\n<li data-start=\"2033\" data-end=\"2249\">\n<p data-start=\"2035\" data-end=\"2249\"><em><strong data-start=\"2035\" data-end=\"2053\">JINRO 24 <\/strong><\/em>(24%): Specially crafted for <strong data-start=\"2077\" data-end=\"2102\">international markets<\/strong>, this stronger <em><strong>soju<\/strong><\/em> is ideal for <strong data-start=\"2136\" data-end=\"2149\">cocktails<\/strong> or neat <strong>consumption<\/strong>. With its <strong data-start=\"2180\" data-end=\"2200\">balanced profile<\/strong>, it&#8217;s a favorite in <strong>bars<\/strong> and fine <strong>dining<\/strong> venues.<\/p>\n<\/li>\n<li data-start=\"2251\" data-end=\"2471\">\n<p data-start=\"2253\" data-end=\"2471\"><em><strong data-start=\"2253\" data-end=\"2278\">JINRO Ilpoom <\/strong><\/em>(24\u201325%): This <strong data-start=\"2285\" data-end=\"2296\">premium<\/strong> offering is made from <strong data-start=\"2319\" data-end=\"2341\">100% selected rice<\/strong>, carefully distilled and cold-filtered for a <strong data-start=\"2387\" data-end=\"2397\">smooth<\/strong>, <strong data-start=\"2399\" data-end=\"2417\">refined finish<\/strong>. It represents the pinnacle of <em><strong>JINRO<\/strong><\/em>&#8216;s craftsmanship.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1113\" data-end=\"1116\">\n<figure id=\"attachment_51092\" aria-describedby=\"caption-attachment-51092\" style=\"width: 336px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51092\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/483508425_670082482028241_8309814000165290267_n-240x300.jpg\" alt=\"\" width=\"336\" height=\"420\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/483508425_670082482028241_8309814000165290267_n-240x300.jpg 240w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/483508425_670082482028241_8309814000165290267_n-819x1024.jpg 819w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/483508425_670082482028241_8309814000165290267_n-768x960.jpg 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/483508425_670082482028241_8309814000165290267_n-1024x1280.jpg 1024w, https:\/\/francevisiting.com\/wp-content\/uploads\/2025\/07\/483508425_670082482028241_8309814000165290267_n.jpg 1080w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><figcaption id=\"caption-attachment-51092\" class=\"wp-caption-text\">Here stands the various&nbsp;<strong>fruity<\/strong> flavors for all <strong>generations<\/strong>..<\/figcaption><\/figure>\n<p data-start=\"2514\" data-end=\"2773\">On top of that, attuned to evolving <strong>trends<\/strong>, it looks as if <em><strong>JINRO<\/strong><\/em> has expanded its lineup with a series of <strong data-start=\"2589\" data-end=\"2607\">flavored <em>sojus<\/em><\/strong>, scored at around&nbsp;<strong data-start=\"2611\" data-end=\"2626\">13%<\/strong><strong data-start=\"2611\" data-end=\"2626\">&nbsp;alcohol<\/strong>, targeting then a <strong data-start=\"2640\" data-end=\"2651\">younger<\/strong>, <strong data-start=\"2653\" data-end=\"2662\">urban<\/strong>, and <strong data-start=\"2668\" data-end=\"2687\">global <\/strong>audience. These sweeter, lighter <strong>versions<\/strong> have become particularly <strong>popular<\/strong> in many social <strong>settings<\/strong>.<\/p>\n<ul data-start=\"2775\" data-end=\"3328\">\n<li data-start=\"2775\" data-end=\"2902\">\n<p data-start=\"2777\" data-end=\"2902\"><strong data-start=\"2777\" data-end=\"2791\">Grapefruit<\/strong>: A vibrant balance of <strong data-start=\"2814\" data-end=\"2828\">bitterness<\/strong> and <strong data-start=\"2833\" data-end=\"2846\">freshness<\/strong>, especially appreciated for its <strong>zesty<\/strong>, cooling quality.<\/p>\n<\/li>\n<li data-start=\"2904\" data-end=\"3029\">\n<p data-start=\"2906\" data-end=\"3029\"><strong data-start=\"2906\" data-end=\"2921\">Green Grape<\/strong>: A <strong data-start=\"2925\" data-end=\"2934\">sweet<\/strong>, <strong data-start=\"2936\" data-end=\"2946\">fruity<\/strong> profile with a <strong>mellow<\/strong> taste, ideal for <strong data-start=\"2986\" data-end=\"3007\">pre-dinner drinks<\/strong> or casual gatherings.<\/p>\n<\/li>\n<li data-start=\"3031\" data-end=\"3120\">\n<p data-start=\"3033\" data-end=\"3120\"><strong data-start=\"3033\" data-end=\"3041\">Plum<\/strong>: A more <strong data-start=\"3050\" data-end=\"3062\">uncommon<\/strong> flavor with subtle <strong data-start=\"3082\" data-end=\"3094\">tartness<\/strong> and natural <strong data-start=\"3107\" data-end=\"3119\">elegance<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3122\" data-end=\"3237\">\n<p data-start=\"3124\" data-end=\"3237\"><strong data-start=\"3124\" data-end=\"3138\">Strawberry<\/strong>: Soft and <strong data-start=\"3149\" data-end=\"3161\">aromatic<\/strong>, this version showcases the natural <strong>taste<\/strong> of fresh<strong data-start=\"3207\" data-end=\"3236\"> Korean strawberries<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3239\" data-end=\"3328\">\n<p data-start=\"3241\" data-end=\"3328\"><strong data-start=\"3241\" data-end=\"3250\">Peach<\/strong>: Elegant and <strong data-start=\"3264\" data-end=\"3274\">floral<\/strong>, it evokes the timeless <strong>charm<\/strong> of this symbolic <strong>fruit<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"3330\" data-end=\"3517\">As you can see, this <strong data-start=\"3335\" data-end=\"3352\">fruit-infused<\/strong> line has broadened some evident&nbsp;<em><strong>JINRO<\/strong><\/em>\u2019s global <strong>appeal<\/strong>, especially in plenty of trendy<strong data-start=\"3402\" data-end=\"3417\"> bars<\/strong> and <strong data-start=\"3422\" data-end=\"3437\">restaurants<\/strong>, where these <strong>variants<\/strong> are commonly enjoyed as <strong data-start=\"3484\" data-end=\"3493\">shots<\/strong> or even into&nbsp;<strong data-start=\"3500\" data-end=\"3516\">mixed drinks<\/strong>.<\/p>\n<p data-start=\"3330\" data-end=\"3517\">More details on their official <a href=\"https:\/\/www.jinro-soju.com\"><strong>website<\/strong><\/a>.<\/p>\n<hr data-start=\"1113\" data-end=\"1116\">\n<div class=\"mceTemp\">&nbsp;<\/div>\n<h3 data-start=\"2473\" data-end=\"2512\">&nbsp;<\/h3>\n<p data-start=\"3330\" data-end=\"3517\">&nbsp;<\/p>\n<h3 data-start=\"3519\" data-end=\"3558\">&nbsp;<\/h3>\n<p data-start=\"3877\" data-end=\"4033\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded in 1924, HITEJINRO Co., Ltd has established itself as a key player in the&#8230;<\/p>\n","protected":false},"author":9,"featured_media":51114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[24],"tags":[1827,1829,1828,1810],"class_list":["post-51085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gastronomy","tag-jinro","tag-liquor","tag-soju","tag-south-korea"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/51085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/comments?post=51085"}],"version-history":[{"count":20,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/51085\/revisions"}],"predecessor-version":[{"id":51150,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/51085\/revisions\/51150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media\/51114"}],"wp:attachment":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media?parent=51085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/categories?post=51085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/tags?post=51085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}