{"id":52879,"date":"2026-03-15T23:33:39","date_gmt":"2026-03-15T22:33:39","guid":{"rendered":"https:\/\/francevisiting.com\/?p=52879"},"modified":"2026-03-15T23:33:39","modified_gmt":"2026-03-15T22:33:39","slug":"pureality-skincare","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2026\/03\/15\/pureality-skincare\/","title":{"rendered":"Let&#8217;s step into Pur\u00e9ality cosmetics and their facial skincare, powered by botanical biotechnology"},"content":{"rendered":"<p data-start=\"67\" data-end=\"587\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-52895 alignright\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/639889944_1208645181011205_4268675750337747542_n-e1773612030229-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/639889944_1208645181011205_4268675750337747542_n-e1773612030229-300x200.jpg 300w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/639889944_1208645181011205_4268675750337747542_n-e1773612030229-768x512.jpg 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/639889944_1208645181011205_4268675750337747542_n-e1773612030229.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The French cosmetics brand <em>Pur\u00e9ality<\/em> unveils a range of facial skincare, built on a scientific approach, better known as&nbsp;botanical biotechnology. At the heart of the formulas lies a patented complex, baptized <em>BIOME-RXCELL<\/em>, combining active plant cells, extracted from <em>Rhodiola rosea<\/em>, an adaptogenic plant, with prebiotics to support the balance of the skin microbiome. The goal is simple, to strengthen any skin barrier, maintain hydration, and improve the skin\u2019s natural ability to adapt to daily environmental stressors. <\/strong><em>By ST &amp; AL<\/em><\/p>\n<hr data-start=\"1035\" data-end=\"1038\">\n<figure id=\"attachment_52894\" aria-describedby=\"caption-attachment-52894\" style=\"width: 298px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-52894\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/638982170_1241525437504212_4374997699788351243_n-200x300.jpg\" alt=\"\" width=\"298\" height=\"447\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/638982170_1241525437504212_4374997699788351243_n-200x300.jpg 200w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/638982170_1241525437504212_4374997699788351243_n.jpg 533w\" sizes=\"auto, (max-width: 298px) 100vw, 298px\" \/><figcaption id=\"caption-attachment-52894\" class=\"wp-caption-text\">Most of the time, <strong>cosmetics<\/strong> benefits arise from <strong>vegetals<\/strong>..<\/figcaption><\/figure>\n<p data-start=\"0\" data-end=\"334\">In<strong data-start=\"0\" data-end=\"11\"> 2018<\/strong>, while based in <strong data-start=\"28\" data-end=\"41\">Hong Kong<\/strong>, where his long<strong data-start=\"53\" data-end=\"94\"> career<\/strong> within the<strong data-start=\"53\" data-end=\"94\"> cosmetics <\/strong>industry had taken him for several decades, <strong data-start=\"130\" data-end=\"155\">Nicolas de Klebnikoff<\/strong> received a <strong data-start=\"167\" data-end=\"183\" data-is-only-node=\"\">family album<\/strong>, sent by his <strong>mother<\/strong>. Inside, he discovered a <strong data-start=\"228\" data-end=\"251\">19th-century <\/strong>letter, signed by <strong data-start=\"262\" data-end=\"284\">Alexis de Levchine<\/strong>, an <strong>ancestor<\/strong> who was a <strong data-start=\"308\" data-end=\"333\">botanist <\/strong>and also<strong data-start=\"308\" data-end=\"333\"> explorer<\/strong>.<\/p>\n<p data-start=\"336\" data-end=\"738\">Commissioned by the bygone russian <strong data-start=\"356\" data-end=\"364\">Tsar<\/strong> to map the still-unexplored <strong data-start=\"368\" data-end=\"420\"><em>steppes <\/em><\/strong>of<strong data-start=\"368\" data-end=\"420\"> Central Asia<\/strong>, where <strong>Alexis<\/strong> documented his <strong data-start=\"444\" data-end=\"469\">botanical discoveries<\/strong> and their <strong data-start=\"480\" data-end=\"498\">medicinal uses<\/strong> in a <strong>book<\/strong>, untitled <strong data-start=\"516\" data-end=\"574\"><em data-start=\"518\" data-end=\"572\">Description des hordes et des steppes Kirghiz-Kazaks<\/em><\/strong>. At the heart of this <em><strong data-start=\"597\" data-end=\"610\">herbarium<\/strong><\/em>, he described various <strong data-start=\"625\" data-end=\"686\">plants<\/strong>, able of <strong data-start=\"625\" data-end=\"686\">adapting<\/strong> to the most<strong data-start=\"625\" data-end=\"686\"> extreme <\/strong>conditions, those <strong>plants<\/strong> that would later be known as <strong data-start=\"723\" data-end=\"737\">adaptogens<\/strong>.<\/p>\n<p data-start=\"740\" data-end=\"887\">This story became a <strong data-start=\"760\" data-end=\"777\">turning point<\/strong>. when <strong>Nicolas<\/strong> then immersed himself in <strong data-start=\"812\" data-end=\"840\">research <\/strong>on these<strong data-start=\"812\" data-end=\"840\"> plants<\/strong> and their potential <strong data-start=\"861\" data-end=\"886\">cosmetic applications <\/strong>(photo credits: <em>Pur\u00e9ality)<\/em>.<\/p>\n<p data-start=\"889\" data-end=\"1241\">After <strong data-start=\"895\" data-end=\"946\">two years <\/strong>of intensive<strong data-start=\"895\" data-end=\"946\"> research <\/strong>and<strong data-start=\"895\" data-end=\"946\"> development<\/strong>, supported by a <strong data-start=\"963\" data-end=\"987\">scientific committee<\/strong> including <em><strong data-start=\"998\" data-end=\"1008\">Naolys<\/strong><\/em>, the <em><strong data-start=\"1014\" data-end=\"1049\">University of Bordeaux Sciences<\/strong><\/em>, and <strong data-start=\"1055\" data-end=\"1132\"><em>INRAE<\/em> (National Research Institute for Agriculture, Food and Environment)<\/strong>, then the first<strong data-start=\"1138\" data-end=\"1174\"><em> Pur\u00e9ality <\/em><\/strong>skincare<strong data-start=\"1138\" data-end=\"1174\"> product<\/strong>, derived from <strong data-start=\"1188\" data-end=\"1215\">botanical biotechnology<\/strong> was launched in <strong data-start=\"1232\" data-end=\"1240\">2020<\/strong>.<\/p>\n<p data-start=\"889\" data-end=\"1241\">&nbsp;<\/p>\n<hr data-start=\"1035\" data-end=\"1038\">\n<figure id=\"attachment_52892\" aria-describedby=\"caption-attachment-52892\" style=\"width: 297px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-52892\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640475553_1954079482179556_546554201210881117_n-200x300.jpg\" alt=\"\" width=\"297\" height=\"446\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640475553_1954079482179556_546554201210881117_n-200x300.jpg 200w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640475553_1954079482179556_546554201210881117_n.jpg 533w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><figcaption id=\"caption-attachment-52892\" class=\"wp-caption-text\">A wide <strong>beauty<\/strong> <strong>routine<\/strong> to discover and adopt..<\/figcaption><\/figure>\n<p data-start=\"589\" data-end=\"941\">Their <em><strong>routine<\/strong><\/em> begins with the <a href=\"https:\/\/pureality.com\/products\/nettoyant-eclat-peau-neuve?_pos=1&amp;_psq=Radiance+Renew+Cleansing+Gel&amp;_ss=e&amp;_v=1.0\"><em><strong>Nettoyant \u00c9clat Peau Neuve<\/strong><\/em><\/a> (<em><strong data-start=\"617\" data-end=\"649\">Radiance Renew Cleansing Gel<\/strong><\/em>), a <strong data-start=\"653\" data-end=\"670\">cleansing gel<\/strong> enriched with <em><strong data-start=\"685\" data-end=\"693\">AHAs<\/strong><\/em> and <strong data-start=\"698\" data-end=\"709\">betaine<\/strong>. This <strong>treatment<\/strong> promises to remove all <strong data-start=\"734\" data-end=\"748\">impurities<\/strong> and <strong data-start=\"753\" data-end=\"763\">makeup<\/strong>, while providing a gentle <strong data-start=\"789\" data-end=\"813\">micro-peeling <\/strong>effect. This <strong>product<\/strong> promotes <strong data-start=\"827\" data-end=\"843\">cell renewal<\/strong>, purifies the skin, and revives the <strong data-start=\"880\" data-end=\"910\">radiance of the complexion<\/strong> without causing <strong data-start=\"927\" data-end=\"940\">tightness<\/strong>.<\/p>\n<p data-start=\"943\" data-end=\"1320\">In order to prepare your <strong>skin<\/strong> for the following <strong>treatments<\/strong>, the <a href=\"https:\/\/pureality.com\/products\/essence-reequilibrante?_pos=1&amp;_psq=Rebalancing+Essence&amp;_ss=e&amp;_v=1.0\"><em><strong>Essence R\u00e9\u00e9quilibrante<\/strong><\/em><\/a> (<em><strong data-start=\"997\" data-end=\"1020\">Rebalancing Essence<\/strong><\/em>) acts as a key <strong data-start=\"1035\" data-end=\"1048\">hydrating<\/strong> and <strong data-start=\"1053\" data-end=\"1071\">balancing step<\/strong>. Its <strong data-start=\"1077\" data-end=\"1100\">lightweight texture<\/strong> absorbs quickly and helps strengthen the <strong data-start=\"1142\" data-end=\"1158\">skin barrier<\/strong>. It delivers <strong data-start=\"1172\" data-end=\"1193\">intense hydration<\/strong>, soothes <strong data-start=\"1203\" data-end=\"1221\">sensitive skin<\/strong>, and provides an immediate <strong data-start=\"1249\" data-end=\"1268\">luminous effect<\/strong>, often associated with the <strong data-start=\"1296\" data-end=\"1319\">\u201cglass skin\u201d effect<\/strong>.<\/p>\n<p data-start=\"1322\" data-end=\"1760\">Daily hydration is provided by the <a href=\"https:\/\/pureality.com\/products\/creme-serum-hydra-confort-visage?_pos=1&amp;_psq=Cr\u00e8me-S\u00e9rum+Hydra-Confort&amp;_ss=e&amp;_v=1.0\"><em><strong>Cr\u00e8me-S\u00e9rum Hydra-Confort<\/strong><\/em><\/a> (<em><strong data-start=\"1357\" data-end=\"1386\">Hydra-Comfort Cream-Serum<\/strong><\/em>), a <strong data-start=\"1390\" data-end=\"1410\">hybrid treatment<\/strong>, combining the <strong data-start=\"1425\" data-end=\"1453\">concentration <\/strong>of a<em><strong data-start=\"1425\" data-end=\"1453\"> serum<\/strong><\/em> with the <strong data-start=\"1463\" data-end=\"1490\">sensoriality <\/strong>of a <strong data-start=\"1463\" data-end=\"1490\">cream<\/strong>. Its <strong>formula<\/strong> aims to deliver <strong data-start=\"1520\" data-end=\"1546\">long-lasting <\/strong>hydration, in order to plump any <strong data-start=\"1548\" data-end=\"1566\">skin<\/strong>, and even improve some <strong data-start=\"1580\" data-end=\"1594\">elasticity<\/strong>, while reducing sensations of <strong data-start=\"1625\" data-end=\"1639\">discomfort<\/strong> or <strong data-start=\"1643\" data-end=\"1654\">redness<\/strong>. Suitable for all<strong data-start=\"1669\" data-end=\"1687\"> skin types<\/strong>, it stands out for its light<strong data-start=\"1711\" data-end=\"1728\"> texture<\/strong> that leaves no<strong data-start=\"1741\" data-end=\"1759\"> greasy <\/strong>film.<\/p>\n<p data-start=\"1322\" data-end=\"1760\">&nbsp;<\/p>\n<p data-start=\"1322\" data-end=\"1760\">&nbsp;<\/p>\n<p data-start=\"1762\" data-end=\"2104\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-52886 alignright\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/641001329_1449788236780835_2716389659108557885_n-300x300.png\" alt=\"\" width=\"297\" height=\"297\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/641001329_1449788236780835_2716389659108557885_n-300x300.png 300w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/641001329_1449788236780835_2716389659108557885_n-150x150.png 150w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/641001329_1449788236780835_2716389659108557885_n-768x768.png 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/641001329_1449788236780835_2716389659108557885_n.png 800w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/>For skin prone to <strong data-start=\"1780\" data-end=\"1789\">shine<\/strong> and <strong data-start=\"1794\" data-end=\"1807\">blemishes<\/strong>, the <a href=\"https:\/\/pureality.com\/products\/serum-matifiant-anti-imperfections?_pos=2&amp;_psq=serum+m&amp;_ss=e&amp;_v=1.0\"><em><strong>S\u00e9rum Matifiant Anti-Imperfections<\/strong><\/em><\/a> (<em><strong data-start=\"1813\" data-end=\"1846\">Mattifying Anti-Blemish Serum<\/strong><\/em>) targets random <strong data-start=\"1855\" data-end=\"1871\">excess <em>sebum<\/em><\/strong> and would refine your <strong data-start=\"1888\" data-end=\"1904\">skin texture<\/strong>. Its <strong data-start=\"1910\" data-end=\"1939\">ultra-light <\/strong>milky<strong data-start=\"1910\" data-end=\"1939\"> texture<\/strong> helps <strong data-start=\"1946\" data-end=\"1972\">mattify <\/strong>your<strong data-start=\"1946\" data-end=\"1972\"> complexion<\/strong>, to reduce the appearance of <strong data-start=\"1999\" data-end=\"2016\">imperfections<\/strong>, and improve overall <strong data-start=\"2038\" data-end=\"2054\">skin texture<\/strong>, while preserving your <strong>skin<\/strong>\u2019s natural<strong data-start=\"2084\" data-end=\"2103\"> balance<\/strong>.<\/p>\n<p data-start=\"2106\" data-end=\"2401\">The <strong>brand<\/strong> also offers an <a href=\"https:\/\/pureality.com\/products\/essence-regenerante?_pos=1&amp;_psq=essence+reg&amp;_ss=e&amp;_v=1.0\"><em><strong>Essence R\u00e9g\u00e9n\u00e9rante<\/strong><\/em><\/a> (<em><strong data-start=\"2130\" data-end=\"2154\">Regenerating Essence<\/strong><\/em>) paired with a <strong data-start=\"2169\" data-end=\"2180\">booster<\/strong>, designed to revitalize <strong data-start=\"2205\" data-end=\"2213\">dull<\/strong> or <strong data-start=\"2217\" data-end=\"2231\">tired <\/strong>skins. This <strong>treatment<\/strong> aims to stimulate <strong data-start=\"2266\" data-end=\"2278\">radiance<\/strong>, improve <strong data-start=\"2288\" data-end=\"2302\">elasticity<\/strong>, and reduce the appearance of <strong data-start=\"2333\" data-end=\"2355\">pigmentation spots<\/strong>, through targeted support of any <strong data-start=\"2384\" data-end=\"2400\">cell renewal<\/strong>.<\/p>\n<p data-start=\"2106\" data-end=\"2401\">&nbsp;<\/p>\n<p data-start=\"2403\" data-end=\"2744\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-52889 aligncenter\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/637468958_2145263442975926_1841557416043208842_n-e1773612301500-300x200.jpg\" alt=\"\" width=\"356\" height=\"237\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/637468958_2145263442975926_1841557416043208842_n-e1773612301500-300x200.jpg 300w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/637468958_2145263442975926_1841557416043208842_n-e1773612301500-768x512.jpg 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/637468958_2145263442975926_1841557416043208842_n-e1773612301500.jpg 800w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/p>\n<p data-start=\"2403\" data-end=\"2744\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-52888 alignright\" src=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640143982_1984106558882350_4961182120177911736_n-300x300.png\" alt=\"\" width=\"295\" height=\"295\" srcset=\"https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640143982_1984106558882350_4961182120177911736_n-300x300.png 300w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640143982_1984106558882350_4961182120177911736_n-150x150.png 150w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640143982_1984106558882350_4961182120177911736_n-768x768.png 768w, https:\/\/francevisiting.com\/wp-content\/uploads\/2026\/02\/640143982_1984106558882350_4961182120177911736_n.png 800w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/>Finally, the <a href=\"https:\/\/pureality.com\/products\/creme-regenerante-anti-age?_pos=1&amp;_psq=cr\u00e8me+\u00e9cl&amp;_ss=e&amp;_v=1.0\"><em><strong>Cr\u00e8me \u00c9clat R\u00e9g\u00e9n\u00e9rante<\/strong><\/em><\/a> (<em><strong data-start=\"2416\" data-end=\"2447\">Regenerating Radiance Cream<\/strong><\/em>) acts on several visible<strong data-start=\"2464\" data-end=\"2490\"> signs <\/strong>of<strong data-start=\"2464\" data-end=\"2490\"> aging<\/strong>, such as <strong data-start=\"2492\" data-end=\"2504\">wrinkles<\/strong>, loss of <strong data-start=\"2492\" data-end=\"2504\">radiance<\/strong>, loss of<strong data-start=\"2492\" data-end=\"2504\"> firmness<\/strong>, and other <strong data-start=\"2554\" data-end=\"2576\">pigmentation spots<\/strong>. Its <strong>formula<\/strong> helps stimulate <strong data-start=\"2606\" data-end=\"2629\">collagen <\/strong>production, strengthen your <strong data-start=\"2646\" data-end=\"2662\">skin barrier<\/strong>, and improve <strong data-start=\"2676\" data-end=\"2693\">skin firmness<\/strong> for a <strong data-start=\"2700\" data-end=\"2712\">smoother<\/strong> and <strong data-start=\"2717\" data-end=\"2743\">revitalized <\/strong>complexion.<\/p>\n<p data-start=\"2746\" data-end=\"3007\">Formulated with at least a proportion of <strong data-start=\"2771\" data-end=\"2808\">95% ingredients<\/strong>, issued from<strong data-start=\"2771\" data-end=\"2808\"> natural origin<\/strong> and developed to respect the balance of the <strong data-start=\"2853\" data-end=\"2872\">skin microbiome<\/strong>, <strong data-start=\"2874\" data-end=\"2896\">Pur\u00e9ality skincare<\/strong> reflects a <strong data-start=\"2908\" data-end=\"2929\">cosmetic approach<\/strong> that combines <strong data-start=\"2944\" data-end=\"2959\">naturalness<\/strong>, <strong data-start=\"2961\" data-end=\"2973\">efficacy<\/strong>, and of course <strong data-start=\"2979\" data-end=\"3004\">scientific innovation<\/strong>.&nbsp;<\/p>\n<p data-start=\"2746\" data-end=\"3007\">&nbsp;<\/p>\n<p data-start=\"2746\" data-end=\"3007\">More details on their official <a href=\"https:\/\/pureality.com\/\"><strong>website<\/strong><\/a>.<\/p>\n<hr data-start=\"1035\" data-end=\"1038\">\n<p data-start=\"2746\" data-end=\"3007\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The French cosmetics brand Pur\u00e9ality unveils a range of facial skincare, built on a scientific&#8230;<\/p>\n","protected":false},"author":9,"featured_media":52917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[957],"tags":[753,529,1906],"class_list":["post-52879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-beauty","tag-cosmetics","tag-pureality"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/52879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/comments?post=52879"}],"version-history":[{"count":14,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/52879\/revisions"}],"predecessor-version":[{"id":52916,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/52879\/revisions\/52916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media\/52917"}],"wp:attachment":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media?parent=52879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/categories?post=52879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/tags?post=52879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}