{"id":53854,"date":"2026-07-20T00:47:50","date_gmt":"2026-07-19T22:47:50","guid":{"rendered":"https:\/\/francevisiting.com\/?p=53854"},"modified":"2026-07-20T00:48:49","modified_gmt":"2026-07-19T22:48:49","slug":"ruckfield-haribo","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2026\/07\/20\/ruckfield-haribo\/","title":{"rendered":"Ruckfield, launched by rugbyman Sebastien Chabal, initiates a new clothing line with Haribo"},"content":{"rendered":"

\"\"Ruckfield<\/em>, the sportswear brand backed by S\u00e9bastien Chabal, aims to refresh the image of rugby by making it more accessible to a broader audience. By blending the sport\u2019s traditional heritage with a contemporary urban aesthetic, this clothing brand offers a new vision of a game built on effort, teamwork, and solidarity.<\/strong><\/p>\n

“Rugby is a hooligans’ game played by gentlemen.”<\/em> This well-known saying has long shaped rugby culture. Eden Park already embraced it the same project, recognizable with its iconic bow tie. Ruckfield has chosen a different path, notably by transforming any gentleman into a modern warrior. This positioning is then embodied by its founder, the former French international S\u00e9bastien Chabal, whose also imposing its own presence and popular charisma<\/em> as the brand\u2019s ideal ambassador. <\/strong>By AP & ST<\/em><\/p>\n

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Immerse yourself in a world of fantasy<\/strong> with Haribo<\/strong><\/em>!<\/figcaption><\/figure>\n

Since their beginning in 2014<\/strong>, the creation of their brand identity<\/strong> was entrusted to the American<\/strong> agency FutureBrand<\/strong><\/em>. From the brand name<\/strong> to the visual identity<\/strong>, every detail<\/strong> was carefully designed. Therefore, “Ruck”<\/strong><\/em> refers to symbolizing unity<\/strong> and teamwork<\/strong>, while “Field”<\/strong><\/em> represents any playing field<\/strong>. Thereafter, their logo<\/strong>, an oval shield<\/strong>, reminiscent of a rugby ball<\/strong>, crossed by two bones<\/strong>, resembling swords<\/strong>, creates a clean black-and-white <\/strong>visual identity<\/strong>, that conveys both strength<\/strong> and modernity <\/strong>(photo credits: Ruckfield<\/em>).<\/p>\n

This summer 2026<\/strong>, Ruckfield<\/strong><\/em><\/a> proposes a bold statement<\/strong> with an exclusive capsule collection<\/strong><\/em>, created in partnership<\/strong> with the legendary candy<\/strong> company Haribo<\/strong><\/em>. This unexpected collaboration<\/strong> brings together the rugged world of rugby<\/strong> and the colorful, playful, and multigenerational <\/strong>universe of France<\/strong>\u2019s iconic confectionery<\/strong> brand. The result is a vibrant clothing<\/strong> collection that embraces fun<\/strong>, while remaining true to Ruckfield<\/strong><\/em>\u2019s authentic DNA<\/strong><\/em>. This colorful collection<\/strong> features T-shirts<\/strong>, polos<\/strong>, shirts<\/strong>, swim shorts<\/strong>, and accessories<\/strong>, all showcasing exclusive graphic<\/strong> designs, where Haribo<\/strong><\/em>\u2019s famous candies<\/strong> appear in playful rugby <\/strong>framework, along other inspired scenes<\/strong>, including player silhouettes<\/strong><\/em>, jersey<\/strong> numbers, and all-over prints<\/strong>.<\/p>\n

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Swimsuit<\/strong> pieces with colorful items<\/strong>, like sweets<\/strong>..<\/figcaption><\/figure>\n

A bold color palette<\/strong><\/em>, that gathers some bright turquoise<\/strong><\/em>, pop pink<\/strong>, sunshine yellow<\/strong>, and even deep blue<\/strong>, adding a fresh, energetic<\/strong> touch to any rugby<\/strong> wardrobe. Among the standout pieces<\/strong> are a turquoise blue hoodie<\/strong>, a pink short-sleeved shirt<\/strong>, two polo shirts<\/strong> (blue and navy), and four T-shirts<\/strong> (blue, navy, beige, and sunshine yellow), all made from GOTS<\/strong><\/em>-certified organic cotton<\/strong>. The collection<\/strong> also extends to beach <\/strong>accessories, including swim shorts<\/strong>, bucket hats<\/strong>, caps<\/strong>, socks<\/strong>, as well as rugby balls<\/strong> and branded keychains<\/strong>.<\/p>\n

The campaign<\/strong> was photographed at the Haribo Museum <\/strong><\/em>in Uz\u00e8s<\/strong>, in South<\/strong> of France<\/strong>, which as well celebrates its 30th anniversary<\/strong> this year, reinforcing the symbolic<\/strong> meeting of two beloved brands<\/strong>, deeply rooted in French culture<\/strong>.<\/p>\n

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\"\"Founded more than 100 years <\/strong>ago, Haribo<\/strong><\/em> remains synonymous with some shared enjoyment<\/strong>, fun<\/strong>, and its iconic candies<\/strong>, bringing smiles to generations of consumers<\/strong> worldwide.<\/p>\n

This collaboration<\/strong> also highlights Ruckfield<\/em><\/strong>\u2019s commitment <\/strong>to more responsible fashion<\/strong>. Many pieces<\/strong> are made from organic cotton<\/strong> or recycled materials<\/strong>. Staying true to its inclusive philosophy<\/strong>, the brand<\/strong> offers an extensive size<\/strong> range, from S <\/strong>to 6XL<\/strong>, depending on your style<\/strong>, making its collections<\/strong> accessible to as many people<\/strong> as possible.<\/p>\n

Following previous collaborations<\/strong>, mainly inspired by French<\/strong> regional specialties<\/strong>, such as cured sausage<\/strong> and cheese<\/strong>, it seems that Ruckfield<\/em> <\/strong>continues to explore unexpected partnerships<\/strong>. With Haribo<\/strong><\/em>, the brand<\/strong> successfully adds a sense of lightheartedness<\/strong> and good humor<\/strong> to the straight world of rugby<\/strong>.<\/p>\n

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More details on their official website<\/a>.<\/b><\/p>\n

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Ruckfield, the sportswear brand backed by S\u00e9bastien Chabal, aims to refresh the image of rugby by…<\/p>\n","protected":false},"author":9,"featured_media":53880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[27],"tags":[361,1952,1953,1954,1955],"class_list":["post-53854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-fashion","tag-haribo","tag-ruckfield","tag-rugby","tag-sebastien-chabal"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/53854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/comments?post=53854"}],"version-history":[{"count":16,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/53854\/revisions"}],"predecessor-version":[{"id":53881,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/53854\/revisions\/53881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media\/53880"}],"wp:attachment":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media?parent=53854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/categories?post=53854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/tags?post=53854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}