{"id":53927,"date":"2026-09-28T00:54:15","date_gmt":"2026-09-27T22:54:15","guid":{"rendered":"https:\/\/francevisiting.com\/?p=53927"},"modified":"2026-09-28T00:55:14","modified_gmt":"2026-09-27T22:55:14","slug":"asia-perfume-show-kams-paris","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2026\/09\/28\/asia-perfume-show-kams-paris\/","title":{"rendered":"The new Asia Perfume Show in Paris unveils unexpected asian fragrances, also visible at KAMS Paris"},"content":{"rendered":"
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A new Parisian<\/strong> rendez-vous<\/strong><\/em>, dedicated to Asian<\/strong> scents<\/strong>..<\/figcaption><\/figure>\n

From September 23rd to 25th, 2026, the Bastille Design Center<\/em> has been hosting the first edition of the Asia Perfume Show<\/em><\/a>, a new Paris event, dedicated to the fast-evolving fragrance scene across Asia. Organized by Nez<\/em>, this plural olfactory show aimed to bring together more than 40 perfume houses and industry players, offering European professionals and fragrance enthusiasts a closer look at brands that relatively remain underrepresented in the European market. If you need more time to discover some of them, the KAMS Paris<\/em> store proposes a wide selection of those references, for just one month in Paris.<\/strong> By ST & AL<\/p>\n

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Following a first edition<\/strong> focused on China <\/strong>in 2025<\/strong>, this event<\/strong><\/a> broadens its scope this year to explore the diversity of Asian<\/strong> perfumery<\/strong>. The exhibitor<\/strong> line-up brought together independent houses<\/strong>, along creative studios<\/strong> and fragrance specialists<\/strong> from different markets<\/strong>. Among them are AENTOS<\/em>, Alchemist<\/em>, Amal Jain<\/em>, Aurya<\/em>, Bienbiang<\/em>, Ch\u00f4l Aromatique<\/em><\/strong>, ChuJian<\/em><\/strong>, Cinojad<\/em><\/strong>, Cottee<\/em><\/strong>, CPL Aromas<\/em><\/strong>, D.Grayi<\/em><\/strong> and Ebers Papyrus<\/em><\/strong>, alongside Effortless<\/em><\/strong>, With To Be<\/em><\/strong>, Forward<\/em><\/strong>, KST Scent<\/em><\/strong>, La Joie<\/em><\/strong>, Liberta <\/em><\/strong>and Mangla <\/strong><\/em>(photo credits: AL). <\/p>\n

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\"\"The selection<\/strong> continued with NOWAS<\/em>, Ophie<\/em>, Pesade<\/em>, Prin<\/em>, Sakuna<\/em>, Sasva<\/em>, Van Dang<\/em>, Wren Atelier<\/em>, Zhiwuzhi <\/em><\/strong>and Zhufu AI<\/em><\/strong>, reflecting the breadth of the emerging Asian fragrance<\/strong> ecosystem. Over three days, professionals, buyers, media, content creators <\/strong>and fragrance <\/strong>enthusiasts were able to meet founders<\/strong> and discover new approaches to perfumery<\/strong>.<\/p>\n

For example, the Smell Talks<\/strong><\/em>, featuring around 20 talks<\/strong> and panel discussions<\/strong>, has been exploring the transformations<\/strong> shaping the sector, from consumer trends <\/strong>and cultural influences <\/strong>to international expansion<\/strong>. With nearly 3,000 visitors <\/strong>expected and more than 50 buyers <\/strong>and distributors<\/strong>, the Asia Perfume Show<\/strong><\/em> positions Paris<\/strong> as a meeting point between Asian creativity <\/strong>and the European fragrance <\/strong>market.<\/p>\n

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More details on their official website<\/strong><\/a>.<\/p>\n

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An installation<\/strong> in partnership with Notes Shanghai<\/strong><\/em>..<\/figcaption><\/figure>\n

Then, following this Asia Perfume Show<\/strong><\/em> in Paris<\/strong>, from September 26 <\/strong>through the end of October 2026<\/strong>, the polyvalent KAMS Paris<\/strong><\/em><\/a> beauty store<\/strong> would host no less than 26 <\/strong>Asian fragrance houses<\/strong>, most of them were exhibiting at the Show<\/strong><\/em>. Located at 6 Avenue de l\u2019Op\u00e9ra<\/strong>, the niche perfume<\/strong> boutique would turn its lower level<\/strong> into a dedicated space<\/strong> for discovering a new generation<\/strong> of Asian perfumers <\/strong>and fragrance brands<\/strong>.<\/p>\n

The month-long residency<\/strong> would bring together houses<\/strong> from China<\/strong>, Thailand <\/strong>and other emerging fragrance markets <\/strong>across Asia<\/strong>. Thus, visitors<\/strong> would be able to explore<\/strong>, smell <\/strong>and eventually purchase<\/strong> their creations<\/strong>, including those by To Define<\/em><\/strong>, Cottee<\/em><\/strong>, Chu Jian<\/strong><\/em>, Dusita<\/em><\/strong>, Borntostandout<\/em><\/strong>, Bu Feng<\/em><\/strong>,Voice From the Sky<\/em><\/strong>, Ebers Papyrus<\/em><\/strong>, Le Gout de Peau <\/em><\/strong>and Outis<\/em><\/strong>. Rather than presenting a single definition of Asian perfumery<\/strong>, this initiative<\/strong> highlights a wide range of creative approaches <\/strong>and cultural influences<\/strong>. Traditional materials<\/strong>, local landscapes<\/strong>, cultural heritage<\/strong> and personal memories<\/strong> meet here contemporary <\/strong>techniques and new interpretations<\/strong>.<\/p>\n

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More than 120 references<\/strong> to discover for only one month<\/strong>..<\/figcaption><\/figure>\n

For instance, woods<\/strong>, resins<\/strong>, flowers<\/strong>, aromatic plants <\/strong>and urban environments<\/strong> become raw materials<\/strong> for fragrances<\/strong> that move beyond established European codes<\/strong>. As far as we know, China<\/strong>\u2019s long-standing fragrance culture<\/strong> provides a particularly rich source of inspiration<\/strong>. The concept of xi\u0101ng<\/strong><\/em> \u9999<\/strong> has been part of Chinese cultural<\/strong> life for centuries<\/strong>, from spiritual <\/strong>and medicinal practices<\/strong> to the refined rituals of scholars<\/strong>. Today\u2019s young fragrance houses<\/strong> are reinterpreting this heritage<\/strong> through a contemporary lens<\/strong>, combining tradition<\/strong>, experimentation <\/strong>and personal storytelling<\/strong>. The selection<\/strong> has been curated with the combined guidance<\/strong> of independent perfumer <\/strong>as KAMS<\/em> Paris fragrance <\/strong>advisor Samuel Rolland<\/strong>, who accompany visitors<\/strong> throughout the residency<\/strong> and shed light on the various stories<\/strong>, compositions <\/strong>and identities<\/strong> behind each creation<\/strong>. For KAMS Paris<\/strong><\/em>, the project<\/strong> reflects its longstanding commitment<\/strong> to independent niche perfumery <\/strong>and international discovery<\/strong>. For visitors<\/strong>, it offers an opportunity<\/strong> to encounter 26 <\/strong>distinct olfactory <\/strong>perspectives on Asian fragrance<\/strong> and a glimpse into how Asia<\/strong>\u2019s emerging perfume scene<\/strong> is helping shape the future <\/strong>of oriental scents<\/strong>.<\/p>\n

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KAMS Paris<\/strong><\/em><\/a>, 6 avenue de l’opera, 75001 Paris (France) \/ Phone: 00 33 (0)1 42 96 00 51. More details on their official website<\/strong><\/a>.<\/p>\n

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From September 23rd to 25th, 2026, the Bastille Design Center has been hosting the first…<\/p>\n","protected":false},"author":9,"featured_media":53934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[957,927],"tags":[1958,1770,992,1959,702,33],"class_list":["post-53927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-paris-area","tag-asia-perfume-show","tag-borntostandout","tag-fragrance","tag-kams-paris","tag-niche-perfume","tag-paris"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/53927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/comments?post=53927"}],"version-history":[{"count":17,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/53927\/revisions"}],"predecessor-version":[{"id":53963,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/posts\/53927\/revisions\/53963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media\/53934"}],"wp:attachment":[{"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/media?parent=53927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/categories?post=53927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/francevisiting.com\/index.php\/wp-json\/wp\/v2\/tags?post=53927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}