{"id":7968,"date":"2020-01-08T13:15:35","date_gmt":"2020-01-08T12:15:35","guid":{"rendered":"http:\/\/francevisiting.com\/?p=7968"},"modified":"2020-06-23T23:48:49","modified_gmt":"2020-06-23T21:48:49","slug":"at-polette-or-silmo-when-optics-takes-an-air-of-art","status":"publish","type":"post","link":"https:\/\/francevisiting.com\/index.php\/2020\/01\/08\/at-polette-or-silmo-when-optics-takes-an-air-of-art\/","title":{"rendered":"At Polette or Silmo, when Optics takes an air of Art"},"content":{"rendered":"
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It looks as if Art could also decline in other spheres than those we could usually think about. Optics is one of them and uses its multiple actors to refine their manufacturing techniques. Some are modernizing via the emergence of 3D printing and the enthusiasm of buyers for models at the forefront of fashion, which evolves very quickly like Art, even single pieces. The boldness of more and more forms and materials used transform these tools of visual aid into true works of art, reflecting a certain culture (cover photo by Martin Parr). <\/strong>By Alex Plato<\/em><\/div>\n<\/div>\n<\/header>\n
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\"\"\"\"The glasses<\/strong> sector is an excellent example of huge transition, since it tends to combine the useful and a certain aestheticism. This involves an incursion especially in other artistic fields; including fashion, painting, sculpture or even music. The shortcut or inspiration for an artistic movement is developing as stylists create their creations, aiming to come closer and closer to the expectations of a market that is ever more inclined to adapt its consumption habits to the expression of a part of their personality.<\/p>\n

In this way, we are returning to the perception of optics<\/strong> as a true object of Art that will be able to express itself by the increasing influx of the exposure of their users on social networks. And this to the detriment of the functional object, without rallying cultural or cult (if we can talk about Art as a religion in some cases), to which we can still link to the optics<\/strong> branch.<\/p>\n

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\"\"\"\"One of the newcomers to the market, the French firm polette<\/strong><\/a>, founded in 2011 by two aficionados<\/em> Pierre Wizman<\/strong> and Pauline Cousseau<\/strong> have decided to ride this trend (photo credits: Alex Plato and polette). Indeed, this start-up inquired to take up an ambitious challenge to propose frames designed by home creators, with just one flow depending on many fashion parameters, like this winter mask model dedicated for the ski resorts (pictured above).<\/p>\n

This implies a regular renewal of their glasses<\/strong> range with almost weekly arrivals both on the online store as well as in one of the several showrooms<\/strong> in France and Benelux including new ones that would open soon in and around in Europe. Although the e-business is still prominent, there is a real growing demand on face-to-face<\/em> human relations! Somehow easier to try the frames and find your own style, thanks to a salesperson’s helpful tips!<\/p>\n

These places tend to stay in phase with the digital revolution that the optical market is experiencing, since they are consulting centers allowing visitors to evaluate their correction on the spot and then to carry out physics tests before a possible subsequent online purchase.<\/p>\n

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\nIn addition, many of the polette<\/strong> showrooms also serve as reception halls where real fashion shows are held; thus highlighting the latest optic<\/strong> creations, like the late collections in the air…<\/p>\n

https:\/\/www.instagram.com\/p\/Bg52Zh6FEXb\/<\/p>\n

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A typical creation of polette<\/strong><\/a> that tends to reach the standards of fashion, the Stark<\/strong> model mixing the aviator shape with some oval aspects. Encircled by gold metal, and adorned with olive acetate partially glossy, embellished with engraved details. Moreover, while surfing online, you would find many other cutomizable optic<\/strong> surprises!<\/p>\n

A flexibility allowed by the absence of intermediaries, thanks to a home mastering of the raw material supply chain, thus allowing a very attractive price adapted to a clientele, very focused on the proliferation of fashion accessories’ ownership, maybe also equipped with glasses correctors from \u20ac 14.98.<\/p>\n

ngg_shortcode_0_placeholderWith the aim of sticking closely to the affinities of everyone on vintage, classic, modern or even more eccentric models with postmodern design, the brand works with materials, from acetate to wood, to reinforced plastic, titanium and more donning these accessories of style or real artworks, according to each one\u2019s perception.<\/p>\n

For instance, lately a good opportunity to admire the Masai<\/strong> population’s perceptions about their new colorful creations, through a local film shooting (visible below). Thus, polette<\/strong> is always in looking for new experiences and new connections!<\/p>\n