Aimée de Mars celebrates its 10th anniversary with a new perfume collaboration with the singer Natasha St-Pier and a garden in Loiret
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The French perfume house Aimée de Mars, founded by Valérie Demars, celebrates in 2025 its 10th birthday. At this occasion, this independant perfume house, deeply influenced by aromatherapy’s benefits, has just unveiled a new fragrance, baptized Natasha, imagined at the honor of the native Québec singer Natasha St-Pier (photo credits: Aimée de Mars).
This special anniversary launch has also marked the inauguration this year of the Aimée’s Garden, a floral and sensory space, located in the Montcresson village, near Montargis, in the family house, where the brand is now based. By AL & ST
Founded about ten years ago in La Rochelle city, the Aimée de Mars project recently relocated to the Loiret department, to its founder’s childhood home. This place, steeped in memories, and especially her grandmother Aimée‘s garden, has been a major source of inspiration for its founder Valérie Demars. This return to its roots symbolizes the brand’s commitment to nature, tradition, and authenticity. After a dedicated training at the ISIPCA in Versailles, a renowned perfumery school, Valérie Demars applied her skills to several fashion houses, before creating her own fragrance line.
Today, Aimée de Mars offers a collection of no less than 17 body fragrances and 10 home fragrances, all made with 100% natural and environmentally friendly ingredients. Therefore, by choosing an Aimée de Mars perfume, consumers are opting for an olfactory signature that is both original and responsible. The brand invites you to an intimate experience, where the fragrance becomes a reflection of each person’s identity. Then, Montcresson, a small village, situated not far the Loire Valley, thus becomes the beating heart of this olfactory and ethical adventure.
This new garden, once tended by her grandmother, is now a place of discovery, renewal, and sharing, accessible to the general public. As far as we know, this project is part of a broader dynamic of re-enchanting perfumery, by offering sincere and artisanal creations, inspired by nature and designed, with respect for the environment and all living things. To celebrate 10 years of scents, the brand has just issued an exclusive fragrance in 2025, simply called Natasha, in homage to the eponym artist. This artwork captures the spirit of the singer in an essence, through a floral and woody composition.
Thus, Natasha St-Pier wished to reflect her gentleness and sensitivity, as well as her inner strength and determination. This unique creation will be officially unveiled on Saturday, June 22, 2025, during the public opening of the Aimée’s Garden. For instance, this Natasha perfume blends the freshness of Calabrian bergamot and honeysuckle with a floral heart of damascena rose, orange blossom, and also frankincense. The deeper, more enveloping base combines Namibian myrrh, labdanum, along Laos oud wood, and even an original touch of local Loiret saffron.
Therefore, this fragrance reflects a passionate, independent, and luminous personality.
Apart from this, feel free to discover their wider varied and sensory collection. Starting with their exclusive collection, that includes three iconic fragrances, including the now-famous Natasha. In addition to these unique creations, the brand also offers a range of five unisex fragrances, designed for all genders. These universal fragrances transcend traditional codes to offer compositions, all balanced with floral, woody, and spicy notes. Adding to this, Aimée de Mars also offers the Parfums Déesses collection, a series of seven natural fragrances, that celebrate femininity in all its diversity.
Aimée de Mars, and Aimée’s Garden, 895 Route de Breuzy, 45700 Montcresson (France). More details on their official website.
