Ann Andelman settles for good in the heart of the Paris Marais quarter, in 2026

The Parisian-Chinese brand Ann Andelman, a favorite among the so-called Generation Z but not only, for its bold streetwear, inaugurated a new flagship boutique at 93 rue de Turenne in Paris, in the Marais quarter, in spring 2025. More than just a retail space, this boutique is conceived as an immersive environment where fashion, art, and creativity meet, embodying the brand’s inner DNA.

This opening coincides with the launch of the Spring/Summer 2026 collection, which explores the delicate boundary between emotion and reason. Inspired by the transition from daylight to night, the collection translates emotional flows through a contemporary wardrobe, combining structured silhouettes, deconstructed elements, and decorative details, featuring standout pieces, such as short trench coats, structured cargo pants, and embellished jeans. This new trend plays with contrasts in volume and color while highlighting knitwear and signature details, patchwork, lacing, and asymmetry, to create a feminine, urban, and architectural aesthetic. By ST & AL

As far as we know, the Ann Andelman project has been established itself as a reference for a sort of reinvented minimalism, where each garment becomes the centerpiece of an outfit. The brand deconstructs classic silhouettes, merging contemporary trends with avant-garde ideas to create pieces that are both elegant and daring.

The choice of reinstalling in the Marais area is far from accidental. This neighborhood, where historic heritage meets contemporary boutiques, offers Ann Andelman a prestigious and strategic showcase, at the heart of the Paris fashion scene. The boutique thus becomes a meeting place, where customers can better experience the brand, discover its philosophy, and immerse themselves in a universe, where creativity and unconstrained style come together. A key step in strengthening the brand’s European presence and attracting fashion enthusiasts seeking their mandatory dose of originality and exclusivity (photo credits: Ann Andelman). 

The new 2026 collection by Ann Andelman presents a true contemporary wardrobe that blends structure, deconstruction, and decorative details. The line combines statement pieces such as burnout denim jackets, cropped trench coats, structured or high-waisted cargo pants, as well as jeans, embellished with rhinestones. The various silhouettes play with contrasts between neutral colors (black, gray, white, navy) and softer touches, like apricot or pink.

Knitwear takes a central role with cropped cardigans, sailor-collar sweaters, patchwork tops, and knitted sets. Apart from this, signature details include intertwined bows, patchworks, lacing, asymmetrical effects, and color-blocking, which add dimension and modernity. The collection alternates between structured cuts and looser volumes, notably with wide-leg trousers or pleated midi skirts.

Overall, this highlighted collection develops an aesthetic that appears as either feminine, architectural, and urban, blending utilitarian inspirations, decorative touches, along modern silhouettes.

At the same time, the label unveils the new version of “The Fusion” shoes reference, better known as their iconic running sneaker. This technical and sculptural design combines an exaggerated molded shape, along embossed details, and an asymmetrical silhouette, giving every pair a distinctive and highly crafted look.

Ann Andelman, 93 rue de Turenne, Paris (France). More details on their official website.