Le Coq Sportif launches a tricolor fragrance collection with Extend Beauty, Bleu Optimisme, Blanc Relax and Rouge Énergie

As a true symbol of sporting elegance since 1882, Le Coq Sportif continues to combine performance and French style. As the Paris 2024 Olympic Games impulsed plenty of new projects, this historic French brand, which partnered with the French Olympic team, opted to venture in the meantime into a new field of perfumery expression.

The result is three brand new unisex creations, all inspired by the emotions of sport and the colors of the French flag. Each of them conveying their personal message, under their distinct names, those are Bleu Optimisme, Blanc Relax, and Rouge Énergie. By ST & AL

Conceived as a sort of sensory extension of effort and self-surpassing, these fragrances express three various states of mind, better known as confidence, serenity, and vitality. As usually, the rooster symbol, timeless emblem of the house, proudly adorns each flask. A tricolor ribbon slipped inside the packaging, as a nod to the brand’s textile heritage, can be worn on your wrist as a scented bracelet, to prolong this gesture and show support for French athletes (photo credits: Le Coq Sportif).

The olfactory trilogy was entrusted to Émilie Bouge, a perfumer at Robertet laboratory, renowned for her crafting emotional fragrances, but not only. Based on their own Seed to Feel scientific methodology, each fragrance was designed to awaken a specific emotional response. For instance, Bleu Optimisme combines the freshness of bergamot and lavandin with the depth of maté and patchouli, to inspire energy and confidence. While Blanc Relax, soft and gentle, blends mandarin and herbal notes with a base of cedarwood and musks, evoking relaxation and comfort. Finally, Rouge Énergie beats with intensity through cherry, pink peppercorn, and vanilla, leaving a vibrant and elegant mark around your venue.

Each fragrance finds its face through their own ambassadors, who are French athletes. Some of them even followed their road in Paris 2024, embodying here their personal optimism, calm, and energy in turn. A way for the brand to strengthen the link between performance and emotion, between sport and lifestyle.

Created in collaboration with the olfactory production of Extend Beauty, this collection reflects a clear ambition, to transform each fragrance into a new form of expression in movement. With these three complementary creations, it seems that Le Coq Sportif once again proves that French elegance goes further its sport equipment field, by proposing a new sensitive approach. 

More details on their official website.