BORNTOSTANDOUT Korea associates with Fugazzi fragrances for a common inspired Eau de Parfum

For this Spring 2025, we propose you to discover the union of the distinct creative visions of the brands Fugazzi and BORNTOSTANDOUT, that gave birth to an unprecedented olfactory collaboration, marked by audacity and experimentation. For instance, Fugazzi, the Dutch brand founded by Bram Niessink, and BORNTOSTANDOUT, the Korean house of June Lim, merge their distinct worlds to create a captivating fragrance. This illustrated chapter of their encounter, simply called BORNTOSTANDOUT by Fugazzi, somehow embodies a perfect marriage between intense passion and airy lightness. By AL

Pursuing our discoveries around niches perfumes, be ready to adopt this original BORNTOSTANDOUT by Fugazzi creation, as part of a floral woody olfactory family, where opposites meet in a striking harmony. Created by French perfumer Quentin Bisch, we can say that this eau de parfum immediately plunges the imagination into a universe of desire, full of secrecy and intensity. Through this innovation, the perfumer tends to illustrate the excitement of a sort of clandestine rendez-vous, where dream and reality merge. Apart from this, the various scents, emanating from this gem, tell the story of a tumultuous and secret affair, carried by the intensity of the sacred fire of passion.

As far as we know, this partnership between Fugazzi and BORNTOSTANDOUTR is part of an avant-garde approach, where the two brands constantly push the boundaries of traditional perfumery. In this sense, Fugazzi wishes to stand out for its ability to play with contrasts, combining vintage and more modern codes, the extravagant and the subtle, especially in unusual olfactory compositions. For its part, BORNTOSTANDOUT, with its offbeat and provocative approach, claims a bold perfumery, far from the beaten tracks, mainly embodied in design white flasks (photo credits: BORNTOSTANDOUT). 

Their unexpected collaboration is an invitation to explore new horizons and redefine the codes of contemporary perfumery. 

Furthermore, BORNTOSTANDOUT’s creations are aimed at those who dare to break conventions and assert their singularity. The history of the brand is marked by the desire of its founder, named June Lim, to escape a rigid financial universe, in order to dive into a creative world, without limits or borders. His vision is reflected in the fragrances, which are a rebellion against uniformity and society’s expectations. Through its creations, BORNTOSTANDOUT strives to break taboos and celebrate diversity and individuality. Thus, BORNTOSTANDOUT perfumes, like Fugazzi, are not just olfactory compositions, since they can be considered as true manifestos. 

In this case, this BORNTOSTANDOUT by Fugazzi collaboration is a clear example of this dual philosophy, as a scented expression, aimed to express their identity without any compromise.

Each fragrance carries a strong message, promoting self-affirmation, audacity and freedom. A good occasion to break all boundaries of genres and conventions, while offering a unique olfactory sensation, able to reflect the personality of any epicurean wearer. Fugazzi, in particular, embodies this unconventional idea with its complex and captivating niche perfumes conception. Its profile, both intense and subtle, echoes the brand‘s desire to free itself from traditional constraints and offer a real alternative to random actual mass perfumes.

Nonetheless, the olfactory pyramid of this creation opens with fresh and vibrant accords, composed of milk, grapefruit, mandarin, and incense harmoniously blend. At its heart, a subtle combination of suede, iris, vetiver and guaiac wood reveals the depth of this sensual adventure. Finally, in the base, several generous notes of vanilla, styrax, ambroxan, moss and musk emerge to envelop your skin with a captivating signature, imbuing all around with a memorable wake. This perfume does not just flatter your senses, since it combines a certain refinement with the most audacious notes to produce a striking effect, perfect for those who are not afraid to stand out.

At last, for those looking to think outside the box, this new innovative collaboration may appear as an ideal companion. Both fluid and strict, this fragrance would naturally attract any eye, while retaining a mysterious side. This bold and innovative fragrance embodies the very essence of any individuality and character. As you can see, its complex and refined olfactory composition, its captivating wake and its philosophy of breaking conventions, make it a must-have for anyone looking to leave a durable impression. 

More details on their official websites of BORNTOSTANDOUT and Fugazzi.