The 2025 edition of the New Well Festival in Paris gets unveiled, with Zested, Act of Caring, Astaxin, Green Keratin, Clarté, Maravilla and Insentials Laboratories

From May 16 to 18, 2025, the Carreau du Temple was transformed into a true haven of beauty and well-being for the New Well Festival. Over the course of three days, visitors embarked on an immersive journey, exploring the latest innovations in skincare, wellness, fitness, healthy nutrition, and technology. More than just an event, the festival offered a complete experience, bringing together pioneering brands, passionate experts, and curious minds eager to discover the future of self-care.

In the heart of the Marais, this iconic venue hosted a dynamic program filled with inspiring talks, hands-on workshops, interactive exhibitions, and even a unique nap bar where participants could explore new ways to rest and recharge. Guests had the chance to test innovative products, connect with industry professionals, and gain insight into the emerging trends shaping the world of beauty and wellness. Whether industry insiders, beauty lovers, or simply curious visitors, all attendees left with fresh ideas, renewed inspiration, and a transformed vision of self-care. Here are some of the standout highlights from this annual event. By AL & ST

We start our beauty tour with Zested that caught attention with their innovative mist-serum, designed to treat various skin concerns by stimulating the skin’s natural cell regeneration. Thanks to its prebiotics, this solution helps to rebalance the skin microbiome, reducing redness and blemishes. Enriched with phytoceramides, it strengthens the skin barrier, smooths fine lines, and restores firmness. Its blend of centella asiatica and red algae delivers deep hydration, boosts cell renewal, and prevents premature aging. With soothing, nourishing hemp oil, it’s suitable even for sensitive skin. Their lightweight, non-sticky texture offers an instant glow, and can be applied morning and night on clean skins, or throughout the day over makeup to refresh and protect. A simple, sensory ritual for healthier, more radiant, and resilient skins (photo credits: Zested).

More details on their official website.

Then, at Clarté Laboratories, the Multi-Correction Eye Contour embodies a certain ophthalmological precision applied to skincare. Specially formulated to address wrinkles, puffiness, and dark circles, it combines targeted peptides with some efficient medical-grade hyaluronic acid, ensuring proven efficacy and high tolerance, even for sensitive skin. In just 28 days, your eye area would visibly appear more refreshed, with smoothed lines, reduced bags, and diminished dark circles. With only 14 carefully selected ingredients, free from preservatives and fragrance, and housed in a sterile, patented bottle, the formula is protected from oxidation and contamination for optimal purity and performance (photo credits: Zested).

More details on their official website.

Without forgetting the Calm Face Cream by Astaxin is a soothing and moisturizing treatment, ideal for daily use. Suitable for all skin types, including sensitive skins, its fragrance-free formula delivers long-lasting hydration. It features AstaReal® Astaxanthin, a powerful antioxidant, derived from microalgae, which helps preventing premature aging. Plus, natural betaine locks in moisture and protects your skin from hydration stress, while saccharide isomerate restores vitality and smoothness. Last but not least,  count on ceramide NP to strengthen the lipid barrier, and oat beta-glucan to calms any epidermis, while reducing redness, and minimizing the appearance of fine lines. As far as we know, this vegan product is composed of 99.5% natural-origin ingredients, this cream combines efficacy, tolerance, and environmental respect (photo credits: Zested).

More details on their official website.

In another sector, the Eyewear & Tech Care Kit by Act of Caring offers a sustainable and elegant solution for cleaning eyewear and digital devices. Made in Sweden using natural ingredients and recycled materials, it balances effectiveness, eco-consciousness, and ease of use. The gentle cleaning spray and premium microfiber cloth clean without scratching, ensuring clear vision and streak-free screens. Perfect for glasses, smartphones, tablets, or laptops, the kit is compact, travel-friendly, and packaged in 100% recycled, refillable PET bottles, making it a responsible daily essential (photo credits: Act of Caring).

More details on their official website.

Thereafter, the Green Keratin’s Fruit Gluco Fluid Essence reference is a lightweight and revitalizing face essence that delivers intense hydration, while restoring any skin’s natural glow. Its formula blends fructo-oligosaccharides, known for their prebiotic benefits and moisture retention, with colloidal oatmeal, appreciated for its soothing, softening, and anti-inflammatory effects. It alleviates dryness and discomfort, leaving the skin soft, supple, and radiant. Used morning and evening before applying serum and cream, it boosts the effectiveness of your skincare routine. Developed by a brand founded in the UK and now established in France, Green Keratin embraces values of authenticity, sustainability, and respect for all living beings. Their products are vegan, cruelty-free, and made with natural and organic ingredients, without parabens, synthetic dyes, or preservatives (photo credits: Green Keratin).

More details on their official website.

Initiated by the Maravilla Laboratories, it seems that The Bòm is an emerging and restorative lip balm, formulated with vanilla and Calophyllum oils. Crafted without any preservatives, this balm mainly draws on ancestral traditions from the Guadeloupean forests, using hand-harvested ingredients and artisanal methods, such as cold pressing and manual filtration to ensure those oils‘ purity. Enriched with coconut oil and beeswax, it delivers complementary natural and nourishing skincare, designed for daily use, morning, night, or whenever needed. Rooted in transparency and environmental ethics, this product reflects a commitment to efficacy, natural origin, and sustainable production (photo credits: Maravilla Laboratories).

More details on their official website.

At last, Insentials Laboratories introduced a cutting-edge range of liquid dietary supplements designed for high absorption and everyday convenience. Their Smart Collagen Shot, enriched with CollaXine™, vitamin C, and Keraboost™ technology, supports skin, hair, and nail health with an impressive 91% absorption rate. Housed in recyclable brown glass bottles, it protects the active ingredients from oxidation while ensuring safe, hygienic use. Unlike common marine collagen, Insentials uses bovine collagen, which is highly hydrolyzed for better bioavailability and reduced allergy risks—ideal for maintaining collagen levels after age 25.

Their Instant Energiser Shot blends liquid magnesium, guarana, taurine, and L-carnitine to provide an instant energy boost, improve focus, and fight fatigue. WADA-certified, it’s safe even for professional athletes. Fresh, portable, and efficient, these shots reflect the future of real high-performance nutritional supplements (photo credits: Insentials Laboratories).

More details on their official website.