Adopt the excellence of Korean Soju conquering France, with JINRO

Founded in 1924, HITEJINRO Co., Ltd has established itself as a key player in the world of alcoholic beverages. As the oldest and largest liquor company in South Korea, it owes its global recognition to its iconic brand, better known under JINRO. Over the years, JINRO has become the world’s leading name in soju, ranking as the best-selling spirit brand worldwide.

Distributed in over 80 countries, JINRO seems to be much more than a drink, since it serves as a true ambassador of Korean culture. In 2022, the brand reached a historic milestone by selling over 100 million cases, further cementing its position as a global leader. This achievement was recognized with the “Supreme Brand Champion” title awarded by The Spirits Business, crowning JINRO as the top global spirit brand. By AL & AP

Those days, JINRO’s success lies in its wide product range, carefully designed to satisfy a variety of consumer preferences. Far from being a one-style product, the brand offers a full portfolio that blends tradition, innovation, and a certain local adaptation to notice (photo credits: JINRO).

One of the cornerstones of JINRO’s enduring success is its ability to innovate while staying true to its roots. By adapting its products to local preferences without compromising on quality, the brand has made inroads into diverse markets across Europe, North America, and Latin America.

Beyond Sojus, the HITEJINRO venture is also active in the beer segment, with products like Terra and Kelly, further expanding its international footprint.

First of all, we invite you to discover their different classic Sojus, all embodied with simplicity, but inhabited with a true own character..

• JINRO Chamisul Fresh (16.5%): This soju is renowned for its purity. Distilled multiple times and filtered with bamboo charcoal, it offers a light, clear, and refreshing taste. It represents the most recognized visage of modern soju.

• JINRO Chamisul Original (20.1%): Stronger and more robust, this version appeals to those seeking a more authentic, deep-flavored experience. It remains loyal to traditional distillation techniques, while meeting modern standards.

• JINRO is Back (16%): A retro-modern reinterpretation of the 1970s, this version offers a nostalgic twist in both design and taste, capturing the attention of both seasoned drinkers and curious newcomers.

• JINRO 24 (24%): Specially crafted for international markets, this stronger soju is ideal for cocktails or neat consumption. With its balanced profile, it’s a favorite in bars and fine dining venues.

• JINRO Ilpoom (24–25%): This premium offering is made from 100% selected rice, carefully distilled and cold-filtered for a smooth, refined finish. It represents the pinnacle of JINRO‘s craftsmanship.

On top of that, attuned to evolving trends, it looks as if JINRO has expanded its lineup with a series of flavored sojus, scored at around 13% alcohol, targeting then a younger, urban, and global audience. These sweeter, lighter versions have become particularly popular in many social settings.

• Grapefruit: A vibrant balance of bitterness and freshness, especially appreciated for its zesty, cooling quality.

• Green Grape: A sweet, fruity profile with a mellow taste, ideal for pre-dinner drinks or casual gatherings.

• Plum: A more uncommon flavor with subtle tartness and natural elegance.

• Strawberry: Soft and aromatic, this version showcases the natural taste of fresh Korean strawberries.

• Peach: Elegant and floral, it evokes the timeless charm of this symbolic fruit.

As you can see, this fruit-infused line has broadened some evident JINRO’s global appeal, especially in plenty of trendy bars and restaurants, where these variants are commonly enjoyed as shots or even into mixed drinks.

More details on their official website.