Noise composes their fragrances like a soundtrack, with new Cherry Bass and Cinema Privé perfumes, to discover at the Listener Bar in Paris

In a fragrance landscape dynamited with frequent new launches, the young Noise perfume house stands out with a distinctive and deliberate approach. Each fragrance is presented as a track on a personal mixtape: an “invisible soundtrack” designed to amplify one’s personality rather than simply adorn it. Developed in collaboration with White Space Brand Lab, the concept is built around the interplay of sound, memory, and smell. The ambition is to create compositions that contrast the familiar with the unexpected. By ST & AL

Noise is not seeking just an olfactory consensus. Instead, this French brand wishes to offer narrative-driven fragrances, designed for those who want a signature as distinctive as their personal playlist. It seems to be a clear positioning within an increasingly competitive niche fragrance market. Their collection now comprises no less than eight unisex eau de parfums, all priced at €120. Their numbered titles function like scenes, such as Silent Conversation exploring a moment of electric harmony, while Runner’s High captures the rhythm of an early-morning urban run, Ding! 11th Floor evokes the ascent to some random rooftop, or even Hidden Vibes conjures a secret garden, and Siren Song suggests a summer serenade (photo credits: Noise).

For instance, two new compositions have recently expanded the collection. Thus, 07 Cherry Bass is conceived as a clandestine rendez-vous, driven by deep basslines. Its opening blends cherry, raspberry, wine notes, but also saffron, and plum. The heart introduces black pepper absolute, dried fruits, along rose, davana, and almond, before settling into a base of musk, Virginia cedar, suede, vanilla, and styrax. The atmosphere evokes an intimate club, filled with leather and double bass. In another hand, 08 Cinema Privé immerses the wearer in a midnight screening. The opening combines clary sage, honey, incense, and whisky. The heart unfolds here into a hand of caramelized apple and honeyed fruits, while the base rests on ambergris, cedar, soft tobacco, and ash. The innovative imagery of this olfactory alter-ego stands out in like an an almost empty cinema, with faded gilding, creaking floorboards, and amber glow of some random projector. Those new perfumes may be experimented this autumn 2026 at the musical Listener Bar in Paris, paired with two distinct cocktails.

Listener Bar, 10 Rue Vivienne, 75002 Paris (France) / Phone: 00 33 (0)9 78 81 17 21. More details on their official website.