Bonjour Brand connects France with China, through brands like Simetra, Pechoin, Modelones, Yangyuanqing and Bei Chen

Bonjour Brand is an association that asserts itself as a deeply human initiative, driven by the conviction that imagination flourishes through exchanges, here between france and China. By placing dialogue at the heart of its approach, this structure tends to redefine human, cultural and business relationships, while exploring new creative dimensions. Its ambition is to build a crossboarding international network, where imagination and initiatives have no boundaries, while relying on simple and universal moments, like a simple “Bonjour” (photo credits: Bonjour Brand & AL).

In an often spread World, Bonjour Brand aspires to bring East and West closer together, encouraging mutual understanding and cultural openness. Through artistic collaborations and innovative projects, the platform connects talents and brands on a global scale. It makes a point of reaching international youth, by offering creations inspired by local cultures and resolutely modern. Located in the heart of Paris, the Bonjour Brand showroom hosts exhibitions and events reflecting this cultural fusion. In addition, its annual forum, initiated in 2014, has become a privileged space for dialogue where tradition meets innovation, uniting major figures from diverse backgrounds to jointly address the challenges of the future. By AL & ST

More details on their official website.

We start our Chinese lifestyle tour with the SIMETRA AI Smart Mirror, designed by Second White, marks a major breakthrough in the field of personalized skincare. Integrating cutting-edge artificial intelligence technology, this smart mirror wishes to revolutionize your daily routine, notably by offering tailored solutions directly at home. Thanks to its ultra-high definition optical cameras and its AI-based skin analysis system, SIMETRA identifies the specific needs of your skin with precision. Whether it is to adjust your hydration or prevent the signs of aging, it offers you tailor-made recommendations for a potentially more healthy and glowing skin (photo credits: SIMETRA).

The ergonomics of SIMETRA have been carefully thought out. Its cameras and screen, discreetly integrated into the base of the mirror, make interaction with AI simple and natural. However, SIMETRA is not just a technological tool, since its asymmetrical design and fabric texture make it a refined design object, which harmoniously blends into your interior, while technologically enhancing it. By combining technological performance and aesthetics, SIMETRA transforms skincare into an innovative and elegant experience. A must-have for anyone looking for a beauty routine that is both sophisticated and effective.

For a brighter skin, we invite you to adopt Pechoin, that combines Eastern and Western influences in its products, including the integration of Chinese herbal ingredients within advanced skin care technologies. Founded in 1931 in Shanghai, the illustrious Pechoin brand has quickly become an iconic skincare reference in China, essentially by drawing on an oriental skincare philosophy of harmony and balance, Pechoin aspires to provide natural and safe skincare experiences. The brand aims to establish itself as a beauty reference, not only in Asia but also now in Europe. As a pioneer in the Chinese cosmetics market, it seems that Pechoin strives to remain current and relevant, by highlighting its plant-based line, that clearly differentiates its different product lines, ranging from entry-level to ultra-premium standards. This distinction is made possible by an oriental aesthetic and philosophy, whose brand’s totem has been lately redesigned, with a bouquet of Chinese herbs, around the Pechoin lark, symbolising in a way this evolution (photo credits: Pechoin). 

For example, for the hydration range, the concept of refreshing dew may illustrate the effectiveness of rapid hydration. In fact, their anti-aging range, in particular, uses a patented ProVTA® technology, developed by Yan Liu, the official chemist at Pechoin, who was even awarded by the Maison G de Navarre Young Scientist prize in 2019 for his research on the skin microbiome. This line of green cosmetics meets the growing demands of modern consumers, especially in terms of wrinkle reduction and anti-aging. The ProVTA ingredient, thanks to microencapsulation technology, penetrates deep into the skin, improving its elasticity and effectively reducing upcoming fine lines. This innovation is particularly suitable for people with loose skin and lack of elasticity, as well as those who are starting to develop fine lines. In another hand, Pechoin also celebrates traditional Chinese culture, through certain limited editions. At this occasion, the brand has released a box in the traditional Chinese style, designed by Zhong Hua, head designer of Oriental Royal Jewelry, settled in the legendary Forbidden City.

Then, we follow with Chinese designer named Bei Chen, who tends to embody elegance and commitment with her Stars & Ocean collection, celebrating beauty and sustainability. Presented in Paris in 2022, this line just came back in 2024 at the occasion of another Parisian presentation, enriched with new original pieces. Tinted with ocean blue and spring shades, this collection somehow expresses hope and renewal. This unique clothing line, designed with the help of autistic children, reflects their talent and sensitivity. Therefore, committed to autism for years, Bei Chen pays tribute to them, through La Route des Étoiles project, inspired by the Silk Road, advocating exchange and social inclusion. This concept has already traveled as far as Russia, offering fashion shows mixing mothers, autistic children, and models in wheelchairs. Thus, Stars & Ocean creations are distinguished by the use of rose fiber, an innovative and ecological textile. Derived from the extraction of rose essential oil, this rare and biodegradable material enhances children’s drawings on various clothing and accessories, such as swimsuits and scarves. Named Asia-Pacific Chief Designer by Fashion World and creator of the Nobel Mo Yan costume, Bei Chen is also involved with the ALT Center, supporting the potential of autistic children. 

Then, why not following your fashion show with a fine manicure? In order to make it possible, the Modelones brand proposes a wide nail art selection, full of fancy colors and textures. Therefore, Modelones uses ogel, acrylic powder or the dip technique, everything to guide you step by step, to achieve elegant and long-lasting manicures at home (photo credits: Modelones). 

Modelonesis a brand that is revolutionizing the world of manicure, with innovative and accessible products, inspired by nature and professional know-how. Starting from a colored gel application, for a perfect finish, to be used a brush, then cure your nails under a nail lamp, for 30 to 60 seconds, before completing with a top coat, also cured in 60 seconds.

Thereafter, don’t miss the acrylic powder to obtain strong and well-groomed nails. After preparing your nails, form a ball of acrylic with a brush and apply it in even layers, before let it drying, then finish with a top coat.

On top of that, there is the option of dip powder manicure, which is as practical as UV-free. Indeed, this dip powder is ideal for a quick manicure session, to simply start with a base, before dipping your nails in the powder and removing the excess, finally apply an activator and a top coat, letting each step dry.

With clear tutorials and quality products, Modelones allows you to create salon-worthy manicures at home, while taking care of your nails. So, you are invited to stimulate your creativity and explore the rich and inspiring world of this brand.

Don’t also miss to discover the Yangyuanqing brand, a genuine innovative hair care range to combat hair loss and promote hair regrowth. As far as we know, this line includes three flagship products in a box, featuring an anti-hair loss serum, a hair lotion and a balancing shampoo. It seems that this Yangyuanqing trio displays a modern and respectful hair care, enriched with a combination of plant essences, creating a healthy environment for your scalp, while remaining light and non-greasy. Various clinical tests have confirmed their effectiveness in reducing hair loss and improving hair density, for a healthier and revitalized hair. 

Therefore, their shampoo, enriched with plant extracts, such as Biota Orientalis and Panax Notoginseng, regulates excess sebum and visibly improves the health of your scalp. It is specially designed for oily and hair prone to hair loss, thanks to its gentle formula, able to nourish hair follicles, strengthen roots and prevent any casual hair loss. Then, this can be completed with their anti-hair loss serum, also formulated with natural ingredients, in order to deeply penetrate and better nourish, for more revitalized roots. Usable on dry or wet hair, it helps stabilize roots, before restoring strength and vitality to your hair (photo credits: Yangyuanqing).