Whamisa displays natural and fermented cosmetics, ready to layer, from Korea

Whamisa embodies a new approach to skincare, blending Korean innovation, pure ingredients, and proven effectiveness. Born in South Korea, this pioneering brand offers organic and 100% natural skincare products, with no compromise on quality, sensory experience, or ethics. We invite you to discover in this article, the spirit of Whamisa and experience the richness of Korean nature, through skincare, able to unite innovation, purity, and performance. By AL & ST

Founded by Ryan Park, in 2010, it seems that Whamisa is the result of a collaboration between various beauty specialists, such as chemists, botanists, dermatologists, and fermentation experts. Furthermore, the brand name reflects its values, starring “WHA“ means flower, while “MI“ means beauty, and “SA“ stands for the number four, referencing the brand‘s four foundational ingredients: roots, seeds, flowers, and fruits (photo credits: Whamisa).

Thereafter, it seems that Whamisa’s strength lies in a traditional method, revisited with a certain scientific precision, employing natural fermentation. Thus, this process enhances the potency of botanical and organic ingredients, while ensuring excellent skin tolerance. Thanks to controlled fermentation, the laboratory promises that active ingredients would be better absorbed by your skin, eliminating the need for chemical preservatives or distilled water. For instance, Whamisa has developed a wide range, around a layering ritual, embodied by a multi-step skincare routine that deeply hydrates and protects any epidermis. Each product, from toners and serums to cleansers and moisturizers, is designed to seamlessly fit into this dedicated ritual, suitable for all skin types. Nonetheless, more than just complex formulas, you would undoubdtedly figure that Whamisa promotes a holistic, sustainable, and sensorial approach to beauty. This Korean project embraces a genuine philosophy, rooted in Korean culture, where well-being, nature, and skincare are seen as a whole. 

By the way, what makes Whamesa different, relies on transparent commitments, within no added water, synthetic preservatives, petrochemicals, and nor artificial colorants. All of their cosmetics are labeled certified organic (BDIH, EWG), ensuring clean and skin-friendly formulas, able to respect the environment.

Indeed, aloe vera is often used instead of water, as a real hero ingredient, alongside chrysanthemum, lotus, and peony, all fermented to maximize their benefits. This commitment extends to eco-friendly sourcing and a visibly elevated user experience.

Among a selection of Whamisa’s iconic products, you would find:

• Cactus Bouncy Serum: an anti-aging concentrate with prickly pear and spirulina extracts for a plumper, radiant, and deeply hydrated skin. Its light texture, combined with essential oils (like lavender, mandarin, rosemary), provides a calming and revitalizing moment of care.

• Foaming Cleansing Cream with Fermented Flowers: enriched with rice and shea butter extracts, along fermented botanicals, this creamaims to purify, while nourishing any skin. Ideal as the second step in a double cleansing routine, it leaves a soft and clean skin, ready for the next steps.

• Organic Flowers Deep Rich Toner: a deeply hydrating toner, mainly tailored for dry, sensitive, or mature skins. Thanks to aloe vera, mugwort, oat, and fermented extracts, this solution soothes irritation and preps your epidermis for further care. Its skin-neutral pH (scored between 5.2 and 5.7) makes it ideal for all delicate skins.

More details on their official website.