Maison Crivelli reinvents Musk with their new Musc Nurāsana perfume
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Maison Crivelli continues its exploration of iconic perfume ingredients with the launch of their new Musc Nurāsana fragrance, a new creation that opens a fresh chapter in its “Olfactory Escapes” collection. After dedicating an earlier series to oud, the French fragrance house now turns its attention to musk, placing this emblematic material at the heart of a contemporary and highly sensory composition.
Created by Thibaud Crivelli in collaboration with perfumer Gaël Montero, Musc Nurāsana draws inspiration from a personal experience, from a stretching session at sunrise on a terrace still wrapped in the shadows of dawn. This moment, both physical and contemplative, became the starting point for a fragrance that celebrates the awakening of the body and mind. By ST
Far removed from the traditional image of musk as a soft or powdery note, this innovative composition embraces a radiant and vibrant character. It opens with the sparkling freshness of bergamot, enhanced by the energetic facets of ginger and the aromatic subtlety of cardamom. At its heart, wisps of frankincense intertwine with the refined softness of Damask rose, creating a sophisticated balance between dynamism and serenity (photo credits: Maison Crivelli).
Therefor, this extrait de parfum’s signature unfolds around an enveloping musk accord, enriched by the warm nuances of tonka bean and the resinous depth of cistus absolute. The result is a textured and long-lasting wake that combines energy, sensuality and of course elegance. Presented as a vegan based perfume extract with a remarkable 32% concentration, we can admit that Musc Nurāsana is designed to deliver both exceptional longevity and a powerful olfactory presence. Its name further reflects the philosophy behind this inspired olfactory creation. Indeed, Nūr means light in Arabic, evoking the first rays of daybreak, while Āsana, derived from Sanskrit, refers to yoga postures and bodily awareness.
Together, these references encapsulate the current perfume house’s ambition, notably willing to capture a moment of complete presence and transforming it into a lasting fragrance experience. This narrative extends to the design of the flask itself. Dressed in a soft dusty rose hue inspired by the colors of dawn, this reference mirrors the mineral softness and diffused light that shaped this expressive fragrance’s inspiration. Its metallic presentation box completes the refined aesthetic, remaining true to Maison Crivelli’s artistic and sensory approach.
Don’t hesitate to discover Musc Nurāsana, representing a new milestone for this daring French brand. Through this creation, Maison Crivelli once again demonstrates its ability to transform intimate memories into immersive olfactory experiences, while offering a distinctive and modern interpretation of one of perfumery’s most fascinating ingredients.
More details on their official website.
