La French Beauty invests the Marais quarter in Paris, with Huygens, D-Lab Nutricosmetics, Algologie, Pomponne, La Crème Libre, Absolution and MI-RÊ…

In May 2023, the Marais district of Paris welcomed La French Beauty, a revolutionary concept store bringing together more than 50 emerging brands, all committed to an ethical and responsible approach. First located at 24 rue du Temple, it recently moved to the Sentier quarter, this space has become a reference point for cosmetics enthusiasts looking for innovative and sustainable products, including face, body and hair care, as well as perfumes and makeup. By AL & ST

Therefore, La French Beauty stands out for its management model inspired by a sort of shared apartment, where each independent and ecological brand contributes to the life of the space. This collective creates a collaborative atmosphere, promoting exchange and conviviality, and makes La French Beauty a real laboratory of experiences for consumers. The concept store also offers a rich program, including personalized treatments, meetings with creators and conferences, mostly led by industry experts. Designed by Chafik Studio, this cosy space presents a design, combining a certain simplicity and elegance, centered around a central stall, that symbolizes welcome. 

In order to make this project possible, admire those natural materials, such as light oak, contribute to a clean atmosphere that highlights the products. Each brand benefits from fair visibility, allowing customers to discover a varied offer.

La French Beauty offers a wide range of products, ranging from skincare for all skin types to perfumes, makeup and even nutricosmetics. Thus, customers, whether men, women or children, may find various solutions, adapted to their needs, such as solid cosmetics, organic care, and sun protection. In order to join La French Beauty, those different French brands must meet high quality standards, with at least 90% of ingredients from natural origin, beyond being locally manufactured, thus guaranteeing traceability and support for local crafts. Adding to this, independence is a core value of La French Beauty, with brands managed by their founders, with no ties to large groups. This ensures authenticity and affordable price positioning. A year after its opening, La French Beauty has distinguished itself through its growth, with the launch of an online store and regular initiatives, such as beauty boxes. It continues to assert its leading position in the field of responsible beauty, while inspiring a community in search of authenticity and innovation. This concept store embodies a new vision of beauty, where ethics and sustainability combine to create a more conscious future.

The beauty sector continues to evolve, with a rise in French brands that stand out for their innovative and skin-friendly approach.

Among this wide selection of brands, you could count on virtuous cosmetics, available in store, like those Huygens, D-Lab Nutricosmetics, Algologie, Pomponne, La Crème Libre, Absolution and MI-RÊ that offer unique products, able to combine a mix between tradition, modernity, and effectiveness. This article explores these brands and their contributions to French Beauty.

La French Beauty, 27 rue Leopold Bellan, 75002 Paris (France) / Phone: 00 33 (0)9 83 75 70 50. More details on their official website.

Starting with Huygens, a French brand renowned for its quality skincare, through products, suitable for all skin tones and types. Among its recent innovations, the Élixir Nuit is a night cream that stands out for its ability to deeply regenerate any skin. It combines powerful ingredients, such as collagen, resveratrol and hyaluronic acid, thus providing a visible firmness and hydration.

For your information, collagen is essential for maintaining elasticity, by restoring tone to your skin. For instance, resveratrol is a powerful antioxidant, improving any complexion‘s radiance. As for hyaluronic acid, it intensely hydrates and plumps your epidermis, ensuring a soft texture, essentially when waking up. Suitable for all skin types, especially the mixed ones, this cream is part of a vegan beauty routine, thanks to its natural ingredients. Applied to clean skins, it ensures a rested and luminous complexion, straight from the morning.

Aparft from this, D-Lab Nutricosmetics highlights the importance of collagen, a crucial protein for the skin health, but also hair, nails and joints. From the age of 25, your body begins to lose about 1% per year, which can cause signs of aging, such as wrinkles, loss of firmness and joint pain. To compensate for this possible loss, the D-Lab line offers hydrolyzed marine collagen supplements, renowned for their high bioavailability. This type I collagen, extracted from marine sources, is hydrolyzed into low molecular weight particles, for an optimal absorption. By taking only 2 grams per day, usual clinical studies show a reduction in wrinkles, improved hydration and better skin elasticity. Plus, D-Lab mainly enriches its collagen formulas with vitamin C, able to stimulate its natural synthesis, as well as other targeted active ingredients. Their Pro-Collagène Peau Neuve range, available in powder or stick form, combines collagen and vegan hyaluronic acid, issued from biofermentation, zinc and even acerola, rich in vitamin C, to firm and hydrate your skin. Its formula, only made of natural ingredients, has proven its effectiveness, with one spoon per day.

On top of that, MI-RÊ is a brand that combines French elegance and Korean know-how, offering a sort of inclusive approach to beauty. Its makeup-care range consists of multifunctional products, suitable for all skin types, thus simplifying your beauty routine by combining care and makeup. It seems that the MI-RÊ formulations as well integrate natural ingredients, such as lotus flower, night beauty and mineralized water, direct from Jeju Island, offering a pleasant sensory experience and optimal effectiveness. This commitment to sustainability is also at the heart of the brand, with a FSC-certified packaging and participation in the 1% for the Planet collective.

Among their products to discover, the BIBI NOVA is a refillable complexion perfector, while the Brow Plume Perfection nourishes the eyebrows with a pea shoot extract. MI-RÊ also supports charitable initiatives, such as Rubbino Pink, and offers a range of vegan products, reinforcing its commitment to ethical and sustainable beauty.

As far as we know, La Crème Libre wishes to transform the world of cosmetics, by notably offering effective, natural and sustainable products. The brand stands out with a system, where treatments are independently sold from their packaging, allowing customers to only repurchase the treatment, which significantly reduces costs and environmental impact.

Its commitments are based on six principles, from the exclusion of controversial ingredients, fully composed of natural formulations, along a simplification of any beauty routine, the reduction of waste through a refill system, their production location in France, and use of sustainable concrete containers. Among its star products, don’t miss their Huile Sèche, a 3-in-1 organic treatment that nourishes your skin and hair, while being offered in a refillable glass bottle.

Located on the Pen-Lan peninsula in Brittany, this Algologie brand uses maritime resources to create treatments, rich in marine active ingredients. At the heart of their philosophy is the Algo 4 complex, a blend of patented biomimetic active ingredients, recognized for its anti-aging, moisturizing and protective properties. Their latest innovation, the Concentré Bonne Mine Perfecteur, combines this complex with golden algae and natural mother-of-pearl, to brighten the complexion and provide an instant healthy glow effect.

This hybrid treatment combines the benefits of a skincare, with a light makeup. Thus, those Soleil Marin treatments, enriched with golden algae, have light textures that may unify and illuminate your skin. Therefore, Algologie suggests adding a few drops of this Concentré to your usual cream for a radiant complexion.

We follow with Absolution, another French brand specializing in clean skincare, distinguished by its elaborate formulas and carefully selected ingredients. Their range offers targeted care to address various skin issues, with melting, delicate textures and refined scents. Each product is designed to provide a real moment of comfort and proven effectiveness, while its elegant packaging adds an aesthetic touch.

Among their flagship products, discover their Soin Regard, labeled Cosmos Bio, is an anti-aging treatment that smoothes, firms and brightens your eye contour. In order to optimize its effects, apply it by gently tapping, from the inside to the outside of your eye, and keep it in the fridge for an immediate decongestant effect.

Thereafter, Pomponne presents its flagship product, named as Le Granité, a gentle make-up remover for your face, eyes and lips. This fragrance-free solution is formulated with marine active ingredients, full of antioxidant and moisturizing properties, thus providing clean, soothed and hydrated skin, without any irritation. Its unique texture, inspired by sorbet, melts delicately on the skin to remove impurities and make-up residue.

The sensory experience of Granité is exceptional, its crystals pleasantly melt on contact with your skin, making this make-up removal enjoyable. To use it, simply moisten your visage, apply a small amount of product, then rinse with lukewarm water in the evening or with cold water, in the morning for a revitalizing effect.

More details on their official website.