In a market galaxy where luxury products represent around 300 billion euros in 2021 and could even reach up to 380 billion euros by 2025 (source Bain & Company), new options need to be considered. For instance, football players and their spouses, also known as WAGs, seem to be huge consumers of those kinds of goods. Whatever for public relations or personal purposes, those illustrious couples tend to show their success, by standing out from each other, while opting for top-of-the-range fashion clothes and accessories (photo credits: WUnite).
That’s why the French entrepreneur Sarah Dossevi, which is also a footballer’s wife, decided to launch her own digital concierge application, exclusively dedicated to those so-called sports elites and their families.
Baptized under the name of WUnite, this device was lately announced during the Oscars for Influential Women ceremony, which took place on November 11st, 2022, in the Parisian Bourbon Gallery. A sparkling event which honored different projects from women. By AL
Already rich of a community of more than 700 wives of international football players and former players, this innovative application aims to provide them solutions and networking interfaces, in order to solve some specific issues they all could face in their daily lives, around their related football clubs.
As far as we know, many of these footballers are quite often lead to relocate from one club to another. In fact, this WUnite platform helps its members to find tailor-made support and services, from any part of the World. Whatever they look for the most common or until the most sophisticated service, in order to adapt to their new environment, such as finding a hairdresser, a restaurant, a school for children, a shopping offer or any alternative connection to facilitate their new life and needs.
Indeed, this trustful high-end local service is only accessible under personal recommendation, providing non-transferable secure conversations, where exchanges of photos, videos and posts can only be sent between its members.
For your information, this private network, which used to be a pilot project applied in the high-level football sports field, is currently intended for all spouses of professional players. For your information, we count more than 700 registered members who interacted together more than 2,600 tips in a year and a half. Adding to this, WUnite would be open soon to influential personalities, such as wives of artists or diplomats, representing a larger quota of women, all potential consumers of luxury products and services.
Among those options, the VMV service offers a wide range of possibilities to acquire as fast as possible your favorite luxury jewelry and watches, straight from Switzerland. Unless you prefer opting for any kind of private jet experience, organized with the expertise of Monaco Jets or Access Air.
The beauty sector is neither put aside, since WUnite as well benefits from the scientific support from TheBody Contouring Academy, a Parisian organism proposing a special training oriented to body contouring surgery solutions. Otherwise, you could try some collagen shot from Gaia Naturelle, used as concentrated food supplement, with many active ingredients that act in synergy.
On top of that, each of the winners of the Influential Women Oscars received their own personalized and connected painting by Art Design Story, retracing the highlights of their personal and professional paths. A flow of memories to share directly from their home! The winners were Chloe Letellier for the Business category, Wydad Nazon for the Charity category and Khouloud for the WeU‘s category of the year.
For more details about this WUnite, let’s visit their official website.
In order to learn more details about this project, we asked below a few questions to Sarah Dossevi in person.
– Could you introduce us in some words the WUnite application concept?
You will find attached a short presentation of our Wunite application (nb: We Unite), a social network set up exclusively for professional athletes’ wives and girlfriends.
We aim to bring together around the World all the high-level athlete’s wives, offering them support and assistance to go through challenges they face in their lives. We support them throughout their daily life journey, club changes, life changes… and much more!
– Where does come from this idea to create an application only for footballer’s wives and why?
I’m married to a football player and I had to move relocate a few times. For instance, once I had to handle 4 moves in 4 years… I was searching for help from football clubs, but they weren’t offering any assistance for families, no integration program…
I found a need so I tried to bring a solution!
– How do you see the future of this WUnite project and what are the next steps you wish to develop soon?
We are actually on a roadshow, we are meeting our potential investors to launch the next version of the app.
Actually, we only accept football players’ wives but in the new update, we will open the network to all athletes wives all around the world. We already have a long waiting list of athletes’ wives who can’t wait to subscribe to our app.
So we expect to hire a team to work on this app development.
– At last, which message would you like to share with our readers regarding this private application? How could they contribute to make it grow?
Well, if you are an athlete’s wife, join us!
If you are an influential business woman traveling the world, join the purple wave!
Therefore, Wunite is a real network where women support women. We are here to link people living the same experiences, the same challenges. If we can help other women sharing our own experiences and our own network, we will!
Women empowerment is at the heart of our project and we know that we can count on the women who joined our movement. The purple wave is launched and nobody can stop it now. We will continue along that path with events, tv shows, word-of-mouth… When you have a high quality service answering a demand, success is the only option.
You know I always use this quote from Indra Noori who said once: “The glass ceiling will go away when women help other women break through that ceiling.”