Nishane launches Meant To Be Seen perfume in 2025, an ode to humility and akigalawood
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If you are into niche perfumes, you may surely have heard about Nishane, an Istanbul-based perfume house, present in over 120 countries with more than 1,500 retail points. This olfactory contemporary house has gained fame for its wide choice of distinctive creations. Founded in 2012 by Mert Güzel and Murat Katran, this oriental house wishes to spread a certain traditional spirit, deeply inspired by Istanbul, notably through ancestral essences. This can be possible through a wedding between elegance and quality, in this universe of competitive niche perfumes. At the occasion of its arrival in the French market, we invite you to discover those perfumes, notably through the their first flagship store in France!
Apart from capturing those timeless moments and cultural inspirations, we invite you to get deeper into the Turkish roots emanating from those oriental designed flasks. Following the initial desire and personality of the founders, you would naturally feel the diversity of Nishane all over this Parisian address. There, you could also admire a full wall, composed of handmade Zellige tiles, able this time to embody a rich decorative heritage, along a true eco-friendly ethos. Crafted from natural clay and dyes, these tiles offer a visible sustainable design choice, blending tradition with environmental responsibility. As far as we know, this boutique of Nishane, tends to affirm itself as an emerging major force with those creations, that skillfully associate tradition and modernity. That’s why, perfumes enthusiasts are invited to experience this encounter between tradition and innovation, where luxury meets sustainability in a unique olfactory and visual journey. Moreover, in this varied olfactory experience, you could step on a varied sustainable choice of pleasant ingredients, not only adding a contemporary touch to their wide selection, but also contributing to limit environmental damages and waste (photo credits: Nishane).
In 2025, the house of Nishane unveils their new Meant to Be Seen fragrance, a very floral olfactory creation by Jordi Fernandez, already standing out as one of the fragrance issues of the year. True to the philosophy of the Istanbul-based brand, a sensory storytelling, where each perfume reveals a facet of humanity, this new composition pays tribute to the silent beauty of those who move quietly through the world, yet whose light never fades.
In fact, Meant to Be Seen is not only meant for introverts or discreet souls, whose presence is felt rather than proclaimed. It also celebrates those moments of withdrawal, when voice becomes a whisper, when inner clarity wavers, not to hide them, but to sublimate them. Through this original wake, it seems that Nishane continues its exploration of the emotional power of fragrance, where everyone deserves to be perceived, heard, seen (photo credits: Nishane).
Thus, Meant to Be Seen becomes more than a fragrance, since it becomes a metaphor. Like the famous “52-hertz whale”, whose solitary song was finally heard, it reminds us that every singularity carries its own music.
Inspired by the illustrious Marilyn Monroe, born in Los Angeles, whose quote : “The body is meant to be seen, not all covered up” somehow sums up this composition opens with the luminous transparency of bergamot and the airy softness of violet, or a fresh and delicate opening accord, like a first breath of confidence. At its heart, iris butter, as noble as velvety, converses with moxalone and a subtle hint of civet. The whole evokes fragility transformed into strength, a balance between modesty and intensity, between shadow and radiance. Finally, the base warms around a duo of sesame and sandalwood, whose toasted and milky tones blend with ambrettolide and akigalawood. The latter, born in the Givaudan laboratories, derived from patchouli essential oil, unfolds its woody and peppery notes, adding to this juice a sort of modern amber sensuality. For your information, akigalawood is an ingredient born of biotechnology, able to stand out for its chameleon-like character, lighter than traditional patchouli, it nonetheless borrows its sensuality and warm aura, while adding a new sense of transparency. In Meant to Be Seen, this ingredient acts as a revealer, since it amplifies the woody structure without ever weighing it down, weaving around this perfume a mysterious, vibrant, almost spiritual halo. This new kind of wood evokes transformation, that of shyness into confidence, or of shadow into radiance. Here, Nishane offers a tribute to sensuality, to vulnerability, and to silent resilience.
For to be discreet is already to shine.
To be here and wear it, is to be seen.
Available in 15ml, 50ml and 100ml formats. More details on their official website.
