Fri. May 24th, 2019

From Naf Naf to Maisons Pariente, an upcoming luxury hotel group created by the Pariente family

3 min read

The Maisons Pariente, a collection of five-star hotels is opening through many touristic hot spots in France, like in the Alps, the Riviera and later Paris. This new hospitality company is grounded by the Pariente family, famous for the creation by the time, of the successful french textile Naf Naf company. After selling those textile brands, a new challenge arose in order to build a collection of five-star establishments.


At the origin of this ambitious project to step into the very competitive French luxury hospitality industry with the Maisons Pariente, the homonymous Pariente family (photo credits: Andreas B Kruger), composed of the Pariente brothers, Gérard and Patrick, in photo here with his eldest daughter, Leslie Kouhana, who chairs Maisons Pariente and her sister Kimberley Pariente, the Artistic Director.
The investments involved are basically at the height of those expectations, since the Pariente brothers, Patrick and Gérard, put more than 300 million euros on the table to build this new group, managed by a hospitality expert Frederic Picard (on photo upon). Indeed, it must be known that each hotel will be equiped a pool, spa and restaurant; those facilities would help to reach the philosophy of the entity, that is “to feel like home”.
This budget was necessary to firstly renovate three acquired hotels. The first to be reborn would be the Lou Pinet in Saint-Tropez, on May 14, 2019. A collaboration between many relooking masters, that we would focus on just here after.

Then would follow L’Apogée in Courchevel (Savoie, French Alps), acquired with Xavier Niel (the founder of Free Mobile) and operated by Oetker Collection and the Hotel Crillon Le Brave in Vaucluse (Provence), a member of the Relais & Châteaux network. The last project, on the current list; would be an urban Hotel in the Marais, just behind the BHV store, in Paris, which would be operated from spring 2021. The construction works are expected to start next September, still in association with Xavier Niel. The presentation was lead during a cocktail between the walls of the future establishment covered by white sheets, last March 2019.


No need to introduce again the famous harbour of Saint Tropez as a summer resort for international stars. From May 2019, the next star would be you to admire the result of 2 years of lifting of the Lou Pinet hotel. This transformation phase has started in 2017, with the involvement of Charles Zana for architecture, the landscaper Jean Mus for the design of gardens and moreover Riccardo Giraudi regarding the BeefBar restaurant (photo credits: Adrien Daste). 34 rooms filled with Provence mood.
Hôtel Lou Pinet, 70 Chemin du Pinet 83990 Saint-Tropez, France
Contact : +33 (0)6 09 55 55 44 • Réservation : +33 (0)4 90 65 61 61 • contact@loupinet.com

Further north and in the heart of the Provence and its typical old red tiles adorning the roofs (photo credits: Yann Deret / Camille Moirenc), we find the Hotel Crillon Le Brave.
This establishment is indeed settled in the homonymous village whose origins date back to the Roman era, more than 2000 years ago.
Although the walls forming the hotel date back to the 17th and 18th centuries, this is though a great framework for the beauty SPA center, settled in the cellars. Like in most perched villages of Provence, we could find charming family centenary houses. Among them, nine houses are proposed to customers, each with its own style and name (photo credits: Yann Deret / Camille Moirenc)
Furthermore, 15 rooms and 18 suites, all unique, also offer a contrast between tradition illustrated by the antique furniture and the modernism of the habitat allowing for some of the rooms (from 25 to 80 m2), the best panoramas on the Mont-Ventoux (photo credits: Camille Moirenc).
Hotel Crillon le Brave – Place de l’Eglise, 84410 Crillon-le-Brave / +33(0)4 90 65 61 61

Later this year, the french Alps would also welcome Le Coucou Hotel and two chalets in Méribel, scheduled to open in December 2019; it will offer a huge panorama on the 3 Vallées ski-resort, including 57 rooms and suites, a 6-cabin spa combo, plus 2 indoor and outdoor pools to pursue the after-ski, with surprises like activities for kids and parents. To complete the dashboard, two restaurants (an Italian one and the traditional Beef Bar).   

Leave a Reply