Discover emergent fragrances from South Korea at the first edition of the Korea Perfume Paris
©
Last September 2025, Paris hosted Korea Perfume Paris, the first exhibition dedicated to the new wave of Korean perfumery. Twelve houses will unveil their creations, blending identity, artistry, and olfactory sensibility. In the heart of the Marais district, this sensory experience unites heritage and modernity. Brands like Tamburins, Granhand, and Nonfiction illustrate the audacity, poetry, and diversity of a burgeoning contemporary Korean scene. A creative dialogue between Seoul and Paris. By AL & ST
Furthermore, in September 2025, OHTOP hosted the first edition for a groundbreaking event, better known as Korea Perfume Paris, an exhibition entirely devoted to the new wave of Korean perfumery.
Introduced in the world’s fragrance capital, twelve houses with Korean roots unveiled their creations, each expressing its own identity, but also artistic sensibility, and olfactory language. Together, they embodied to the French market, their own diversity, creativity, and cultural depth of Korea’s dynamic contemporary perfume scene (photo credits: OHTOP).
Among the featured houses, we remind you the host OHTOP, a Franco-Korean house born in Paris, combining visual strength, elegance, and architectural design. Just before discovering Barrio that leads the way with an artistic, sculptural approach to scent, while fusing bold design and emotion. Then, BiBiang reflects handcrafted elegance and everyday refinement. Plus, Enrobage brings a playful, urban sensibility to perfumery, perfectly suited to modern lifestyles. Without forgetting LePersona which stands out with their poetic, introspective vision, that celebrates raw beauty and authenticity. Don’t also miss MimiCri, that pays tribute to Korea’s cultural roots, through powerful, symbolic and artistic compositions.
Unless you prefer Odt. which reinterprets fragrance as an art of gesture and body, blending minimalist aesthetics with sensory modernity. Thereafter, Organ Tale explores the emotion of scent memory through narrative perfumes, all inspired by intimate recollections. Nonetheless, immerse the fragrant chapters of Pesade, where each creation represents a journey toward inner harmony. Finally, SW19 captures the passing of time, through seven scents, from sunrise to midnight, transforming fleeting moments into olfactory poetry.
