Fri. Dec 6th, 2019

Discovery of the Mumm Champagne House, through its cellars and the RSRV Cuvée!

7 min read

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In the case where the addressee was absent, the upper right corner of this label was then folded down, sign that one had come in person to pay his respects. The RSRV label makes a subtle allusion to this story with a beveled corner. A reinvention for this legendary Champagne House, whose headquarters stand in Reims, from where we would have a visit to the cellars, open to the public.

Produced in limited quantity, RSRV Blanc de Blancs is distinguished by a bottle with a fine neck allowing a slower evolution of the wine and a longer conservation.

The dressing of the bottle revisits one of the most beautiful legends of champagne: in the 19th century, the vintage Mumm Cramant was delivered in person, accompanied by a business card. If the happy recipient was absent, the upper right corner of this label was folded down, a sign that one had come in person to pay his respects (Photo credits: Mumm).

It is to this custom that the beveled corner of the main label is obviously alluded to. At Mumm, you know how to cultivate and take care of your story.

“RSRV Blanc de Noirs is a powerful cuvée that reveals the strong personality of Verzenay Pinot Noir. With its brioche and toasty aromas, this champagne is released in the mouth with a long intensity.” Didier Mariotti – Cellar Manager of the Maison Mumm.

Indeed, Mumm has always reserved a selection of his best Grands Crus to family and friends of the House. Today, you become the ambassador of these exceptional champagnes by joining the RSRV Circle, and you can participate in the expansion of this network of connoisseurs and rare wine lovers by inviting friends, colleagues to discover the RSRV private cellar (photo credits: Mumm).

You can access it through a personalized ID and discover wines reserved at preferential rates. To share these exclusive offers with your loved ones and make them discover the universe RSRV, the House puts at your disposal personalized cards with the address of your private cellar.

Reserved for a privileged circle of friends of Maison Mumm and produced in limited quantities, RSRV Blanc de Blancs 2012 is a fresh and elegant vintage from the terroir of Cramant.

From their first order, your guests then become Friends of the House and benefit in turn from access to their private winery and personalized business cards (photo credits: Mumm).


For the presentation of its new range, the Champagne House imagined a polished wooden case adorned with a leather strap containing six standing RSRV bottles. This box will certainly be diverted by some as a real object of decoration and by others in a nomadic box. La Maison Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne branch of the Pernod Ricard group, the world No. 2 Wine and Spirits. With a heritage dating back to 1827, Mumm is the first International Champagne House in France and the third in the World. Recognizable by its red ribbon inlaid in the bottle, the vintage Mumm Grand Cordon embodies the spirit of the House.

A blend of six Grands Crus from terroirs acquired by Maison Mumm since 1840, RSRV Rosé Foujita is decorated with the rose painted for the House in 1957 by Léonard Foujita, a famous Japanese painter and friend of Maison Mumm.

“Cramant means “chalk mount”. From the minerality of this soil emanates the freshness of our Blanc de Blancs. This champagne is for those who are looking for this purity so difficult to reach. Incisive, his attack is frank, its fine bubbles and instant pleasure.” Didier Mariotti – Cellar Manager of Maison Mumm (photo credits: Alex Plato).

“The vintage Rosé Foujita is a racy wine whose mouth is elegant and harmonious. Tinted with red fruits and more subtle aromas such as blood orange, this rosé champagne sublimate the best moments.” Didier Mariotti – Cellar Manager of Maison Mumm (photo credits: Alex Plato).

This rosé packaging is strongly linked to the soft taste of this champagne, a balance symbolized in a way, by the positions of the letters on the bottle. Those character traits of this gourmet champagne make it ideal for any moment of the day. A Cuvée that befits this wine, while revealing aromas of strawberries stewed with a touch of acidity and fresh fruit, highlighted by a sweet finish of light sparkling fruit.

Some words about Mumm history… The roots of the Von Mumm family, belonging to the Germanic nobility, date back to the Middle Ages. It is in the 18th century that it links its history to that of wine. In 1761 Peter Arnold Mumm decided to start producing and selling wines in Cologne. He passes on this passion to his sons Jacobus, Gottlieb and Philipp, who in turn become pioneers in the nascent champagne industry (photo credits: Mumm).

Crossing the border, they settled in Reims, and officially founded in 1827 the House of champagne Mumm. In 1852, Georges Hermann Mumm, son of one of the founders, took over the destiny of the company G.H.Mumm et Cie. By constituting the vineyard of the House, it lays the foundations of a policy of excellence. An open-minded man and defender of social progress, he sets up prizes of virtue or bonuses of misfortune rewarding deserving workers because of their age or infirmity (Photo credits: Mumm).

In the wake of the founding fathers, he pushes the boundaries and travels the world from Europe to Oceania to market his cuvées. From 1900, the House has about twenty subsidiaries in major markets, such as the United States, Russia, Canada, but also Brazil and Peru. His greatest creation remains the famous “Cordon Rouge” in 1875. He is today the symbol of quality signed Mumm.

3 brothers from Germany founded this Champagne House in 1827.
Georges Mumm was able to buy 218 hectares including 160 hectares in Grand Cru. Despite this large area, the House requires the juice of 600 additional acres from 800 independent winemakers.
After the handmade harvest, to avoid damaging the grain), the pressed juice, on the spot, arrives directly to the tank.
This follows the first fermentation (without adding sugar other than natural sugar) in stainless steel tanks, and since 1990, these tanks are open to allow carbon dioxide to escape.
These tanks which can be huge, containing some 500 000 bottles for some, bring together hundreds of musts from different sources.

The second fermentation, with the addition of then begins in cellar. Under the Mumm headquarters, the cellar extends to nearly 14 meters underground and nearly along 25 km, it excavated between 1850 and 1908.
This is only a portion of the 250km of the entire labyrinth of galleries spreading under the city of Reims.

An additional step is the riddling of these bottles, necessary for the mixture of aromas. Formerly, this action was done by hand, a real know-how that was learned in 3 years.
Put on the desk, it took no less than 6 weeks and 25 actions to reach a position of 20 degrees from the bottle to 60 degrees.
This will facilitate the disgorging stage, allowing the eviction of the bidule and its batch of natural deposits.
The Champagne Mumm rosé brut is dosed at 6 grams of sugar (the average dose for a raw Champagne is between 6 and 12 grams), against 40 grams for a half-sec.

Then this ancestral method, but tedious, gave way to mechanization by means of gyropallets, able to stir thousands of bottles at the same time.

Although the law requires cellar aging of at least 15 months for non-vintage wines and 3 years for the vintage, Mumm bottles stay in the cellar for up to 10 years for the René Laloue vintage. This range is prestigious and fragmented because it includes only the product of 12 parcels.

Previously the wines were matured in wooden casks, until 1860. Then followed each other in tanks made of reinforced concrete until 1990.
The beginning of a long history with the creation of the famous Cordon Rouge in 1876, which represents the true identity of the brand. It is a blend of 3 grape varieties: Pinot Meunier, Chardonnay and
It was developed as a tribute to the Legion d’Honneur, a cuvée updated in 1996 under the title Grand Cordon.

Remember that this region Champagne is delimited to 34 000 hectares, on 5 sub-regions including Meunier (for fruity), Chardonnay (for the mineral), Pinot Noir (in the Montagne de Reims, grape variety of the structure and the character at wine), the Côte de Blancs (on very calcareous soil).
These are spread over 320 villages, divided into 3 types of villages: the first 42 crops, the 17 Grands Crûs and the 261 other villages.
In 1911, despite the heterogeneity of the vineyards, it was classified as either hillsides, often better irrigated, and valleys.

A vintage can be kept between 10 and 20 years, against 3 and 5 years for a non-vintage, depending on the quality of the cellar.
The Oenothèque keeps all of Mumm’s wines, allowing oenologists to understand the evolution of the wine.
Not far away is the 400 meter bottle conveyor. For the wink, the king of 400 meters, Usain Bolt was named new ambassador of the Cuvée Mumm.

Be member of the RSRV Circle gives the privilege to the customers to benefit from preferential rates on exceptional champagnes from only Grands Crus terroirs and moreover not available to the general public.

More information on the RSRV Cuvée on the Mumm Website or on Customer Service phone: +33 (0)801 801 007.

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