For more than 30 years, the legendary American chain of Hard Rock Cafe has been offering a Paris-Texas round trip, the time for a gourmet break in the heart of the Grands Boulevards quarter of Paris. Indeed, since its early days and following the schema of its worldwide subsidiaries, the goal of this French entity is clear…
Thus, by welcoming families and friends, gathered around a festive Pop and Rock’n’roll heritage, any visitor may enjoy a perfect backdrop for a moment of relaxation and sharing in the purest American tradition. Adding to this, and what celebrates for the fans from all over World, is the memorable collection of around 200 original pieces, issued from famous artists and exhibited in the walls of the restaurant.
At the occasion of this new year 2023, we invite you to discover the new edition of the partnership between the Hard Rock Café group and the Argentinian footballer Lionel Messi. This agreement has been settled around a 5-year confidential signed contract, organized around the promotion of various bilateral actions (photo credits: AL).
Therefore, a clothing collection inspired by Lionel Messi, following the obtention of his 6 Golden Balls, and the donation of one signed replica to the president of the international Hard Rock Café group, known as Jim Allen. By the way, this cup would be soon exhibited in a Hard Rock Café property, and would even enter the wide collection of musical objects, spread all over the World.
For your information, and in return, Lionel Messi was getting offered an electric guitar, specially designed for him. Following the coronation of his Argentinian team at the Football World Cup 2022 that was held in Qatar, it’s a good occasion to celebrate this victory in Paris, with a fully dedicated menu and goodies, elaborated in tribute to Lionel Messi.
Furthermore, whatever you are into football or not, you could ask a piece of Messi, through its Burger Champion’s Edition, which is exclusively available until March in all of the Hard Rock Cafés around the World. Patiently waited by his fans, after a first edition in March 2021, this Messi Burger Champion’s Edition would let you better discover the personality and tastes of the star.
Indeed, presented in a toasted brioche bun, this juicy double stack of freshly ground beef patties, completed by a combination of toppings, such as cheese, provolone, sliced chorizo, caramelized red onion and spicy smoky sauce. This composition is topped with shredded roman lettuce and vine-ripened tomatoes, plus eventually a fried egg in option. This burger is served with homemade fries, to accommodate with three free sauces, which are aioli, Latin chili and chimichurri, which is Lionel Messi‘s favorite sauce.
This Messi Burger Champion’s Edition could be then accompanied by the brand new collection of accessories, caps, hats and hoodies, available for sale in the Hard Rock Café‘s stores, in the World.
“It’s an honor to continue our partnership with World footballing star Lionel Messi and to take the LIVE GREATNESS campaign to the next level with the Messi Burger Champion‘s edition. We couldn’t be more excited helping Hard Rock Café and Lionel Messi fans getting in on the action and they’ll love the new sauces, each of which completes the Messi Burger in an own unique way”, admits Anibal Fernandez, Coffee Division Vice-President of Hard Rock Café.
Indeed, fans can also immerse themselves in some contemporary technology and unlock a unique 3D augmented reality experiences, by selecting hoodies from the collection by simply scanning a QR code. Thereafter, these AR experiences can be shared with friends and family and could also be available to share on Instagram social network.
As far as we know, those products, resulting from the exclusive collaboration between Hard Rock Café and Lionel Messi, are available in the related stores. Otherwise you prefer opting for other classic Hard Rock Café elements to bring back home from Paris.