Born in Paris in 2011, inspired by Paris ever since AMI Paris offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi, its founder and creative director.
Thus, AMI Paris wishes to capture a particular type of the French capital’s nonchalance, one that is young, cool and carefree fashion offer. For holiday time and in homage to its values of friendship, AMI Paris has installed a real ice rink in the old center of Paris. Accessible to anyone willing to discover or rediscover the hearted brand, until 31st December 2023, feel free to come around the flashy attractions from this fancy AMI Patinoire. By ST
At the occasion of the end of year celebrations, the AMI Paris brand offers to all the Parisians and visitors a good opportunity to spend some convivial time on ice, a few steps away from the Louvre Museum. Perfect to experiment Paris‘ winter in a different way, in a prestigious and historical place, since the Cour d’Honneur of the Palais-Royal garden would be the place to be for any fashion or ice skating enthusiast (photo credits: AMI Paris).
From December 16th to 31st, 2023, the AMI Patinoire would be a true rendez-vous site for anyone to meet your friends or just discover more about this French brand’s spirit, established since 2011. The time of a tour around this authentic ice rink, be also ready to invest this breathtaking iced surface of 22 meters, accessible free of charge but upon registration.
Imagined just for you by the AMI team, and kindly inspired by the brand’s festive collection, from this successful Parisian brand of casual chic, take a frozen dive into fashion and lifestyle, in the heart of Paris. From your early steps in situ, you would be surely bewitched by the surrounding sparkling chrome barriers, playing with the golden flickers from shiny garlands, topping a black hearted AMI‘s logo, tattooed in the center.
In order to enter this environmentally friendly ice rink, composed of self-lubricating tiles, AMI Paris proposes to borrow for free your right sized ice skaters for a full glamorous journey, nearly on ice! If you don’t mind booking your venue, you may also complete it at the AMI Café, a chalet next to the ice rink, where are served hot drinks and comforting delights, at affordable prices.
Without forgetting the nearby AMI Pop-Up Store, where is exhibited an exclusive winter fashion collection, full of immaculate and silver reflections. Therefore, this ephemeral store is open from December 1st to 31st, 2023, for more glitter and surprises.
Indeed, this minimalist interior design highlights the actual exclusive capsule collection of AMI Paris, just issued for wintertime. Composed of unisex pieces, including an elegant choice of ready-to-wear, but also bags and accessories, to celebrate a trendy Christmas, eventually between two figure skatings.