Following our previous topics on Guerlain’s birthday some times ago and on other Houses’ birthdays happened on 2019, we focus here on key dates highlighting the evolution through ages, of famous perfumers. Many of you wear their creations, some would soon, and we tended to consider as much as possible to introduce their path that brought those honorable adventures until those days. Moreover, most of the times, a new fragrance would have been issued in tribute to this memorable year! We invite you to dive into this ocean of scented accords, from the ancestral British Penhaligon’s house, the contemporary art inspired concept of Histoires de Parfums, the revived dream of the Roaring Twenties’ designer Marcelle Dormoy until the jubilee of the ineffable troublemaker artwork of Jean-Paul Gaultier!
2020 is definitely an important year for the Penhaligon’s perfumery House! This fine ancestral British institution, was founded in 1870 in London, by late William Penhaligon, reflects a certain passion to prolong a family tradition and an amazing legacy. Indeed, prior launching his own beauty entity, the founder was engaged as hairdresser and barber in the illustrious Piccadilly Turkish Baths on Jermyn Street, where he got the idea to design his own scents, lotions and potions (photo credits: Penhaligon’s).
A personal project which notably gained prominence at the occasion of the later opening of his own salon, in the same street. Since his precious clientele was really enthusiast about this homemade range, full of creative and innovative slightly perfumed goods, in order to define a new elegance. And thus, Penhaligon’s was born, in a deep connection with the British Royal family, since William Penhaligon was furthermore appointed Royal Barber and Perfumer to the Royal Court during Queen Victoria‘s reign. Moreover, in 1903 the uprising House was granted its first Royal Warrant from Queen Alexandra, followed by an other Royal Warrant granted in 1956, by the Duke of Edinburgh and the last one, in 1988 from the hands of the Prince of Wales. These official certificates still prominently feature on the front of the Wellington Street store, a legendary address also labelled on the bottles. Moreover, Penhaligon’s still pursues to supply the royal palace to this day, directly from their store, situated in Burlington Arcade.
Nowadays, an extended fragrance selection has been developed, and on top of that, is still made and bottled in England, still using the highest quality ingredients. Thereafter, their precious bottles are hand-finished in the respect of the original Penhaligon’s codes. Thus, their signature fragrance glassed bottles recall nearly the same design since the beginnings, surmounted by a distinctive refined ribbon-wrapped stopper. Although, keeping up with some avant-garde mind, the team tended to adapt their traditional process to modern technology, especially with environmental concerns (from CO2 extraction to nature print technology).
Would you take a piece of cone with a cup of British humor then?
Penhaligon’s success, that convinced the fellow Mr Jeavons to ground a business partnership, in 1880. Then, the Penhaligon’s fragrant shop eventually didn’t stop to flourish then, to the point where Penhaligon’s was particularly frequented by famous clients, such as the Persian Shah with let him charmed by one of the first creations, baptized Hammam Bouquet.
Despite William Penhaligon passed away in 1902, 3 weeks before the death of Mr Jeavon, the magic still lingers on. Indeed, his son Walter, an expert perfumer, took over the family business and finally in 1904, the worldwide renowned Penhaligon’s appeared for the first time without Jeavons. Furthermore, Walter Penhaligon was such a visionary traveler, who already imagined in 1902, the revolutionary Blenheim Bouquet (illustrated below), in tribute to the Duke of Marlborough and his Blenheim Palace. Thus, this male citrus fragrance broke the usual codes of that early 20th century period, when most men would have rather worn soliflore fragrances such as a rose or violet. This innovative direction was completed in 1911, with the decision to include lavender essence in all of the masculine perfumes, to pay homage to his father’s original Hammam Bouquet.
By the way, this item was already a tribute to these popular Turkish baths arising in London, especially for the aristocracy, since the 1860s. As a matter of fact, Walter Penhaligon‘s leadership and creativity shaped Penhaligon’s into the fine perfumers select club, as we appreciate it nowadays.
The typical British touch developed by William Penhaligon last for ages, and still amazes the nostalgic people of a United-Kingdom from yesteryear. Then, this legacy was correctly pursued by his son Walter, whose leadership and creativity shaped the Penhaligon’s, we know today.
This was made possible thanks to masterpieces, such as the Floral Toilet Waters, a selection of floral fragrances, based on the Victorian tradition of floriography, notably including essences of lily of the Valley (different from its original 1907 incarnation due to advances in perfumery), violetta, night scented stock, orange blossom, gardenia and of course the iconic bluebell.
Lately, the flagship store opened on Wellington Street; 40 years ago, mainly due to the efforts of the manager from that time, Sheila Pickles., who purchased Penhaligon’s, in 1975. Thanks to her impulsion, this third prestigious Royal Warrant, as Suppliers of Toilet Requisites was finally allocated, from HRH The Prince of Wales, in January 1988. Furthermore, this much inspired lady entrepreneur tended to revive many classic fragrances, inspired by the original William and Walter‘s recipes.
A good occasion to celebrate this century and half of inspiration, with a related royal gift! Indeed, The Favourite perfume has just been launched to highlight this memorable birthday and may as well becomes your favorite one! Who else but Sarah Churchill, Duchess of Marlborough, the tender friend of Queen Anne since their childhood, could endorse this princely fragrance?
Like any Court courtesan, you would undoubtedly be surprised by the appearance and the real intentions, of this immaculate but pretty nifty influencing personality, properly surnamed The Favourite.
Are you feeling yourself in this portrait or are you in need of a new flame to start uncharted projects and why not bearing a new way of life? Then, we advise you to take the opportunity of this royal birthday, learning to develop your charisma, while adopting this collector item, full of (wild) floral scents grown to bewitch anyone passing through.
Once you spread the multiple petals of this colorful bucket, don’t be surprised to find some warm and powdery gilded mimosa, balanced with a powerful but sweet virgin jasmine to keep secret your hidden seduction abilities.
Obviously, that’s not a mystery that you would surely bewitch your wake, thanks to freesia, violet and mandarin explicit heart notes. Don’t be afraid to let your spirit getting embodied by some durable base notes, dedicated for happening heated parties, supported by the comforting Indian elegant sandalwood and unsurprisingly musk.
Pursuing our celebration party, we get into the 20th anniversary of Histoires de Parfums! Launched on the dawn of 2000, the creator Gérald Ghislain was willing to tell his own story, starting from a frantic person, with a wide passions circle. Epicurean, he used to feel as many flavors as life may provide, sprinkling everyday its lot of surprises. His many traveling and artistic inspirations lead him to launch this olfactory adventure, based on a collection of rare and delicate scents, reflecting his own open personality, with such a sensitive temperament (photo credits: Histoires de Parfums).
The result is a large family of 38 Histoires de Parfums items, most of them composed and imagined according to different scented categories, while for example associating unexpected components with them, always in order to obtain a surprising and improbable creation. Therefore, we recommend you to try one those items, and share a wake, composed of a refreshed touch melting dense and extremely sensual notes. That’s why you could observe their last fragrances, many references to the so much inspiring arty world. On top of that, in order to maintain a connected contact with the precious clientele, Histoires de Parfums also offers introductory workshops and the possibility to create your own perfume, at the flagship store, in the heart of Paris.
Then, at first sight, you may start your discovery with this Ceci n’est pas un flacon bleu (This is not a blue bottle) collection. No less than obviously 6 versions have been declined like a color palette, protected in distinct true blue packages. Indeed, these are imprinted with a visible modern art touch, since it pays a tribute to the surrealist artwork realized by the painter René Magritte. Indeed, this famous Belgian artist became famous in the Roaring 20s, by the representation of figurative furniture objects, such as a table symbolizing a pipe, with the paradoxical title: “This is not a pipe”. While using the power of contradiction, Magritte demonstrated in a way that through highlighting some emptiness sides from existence, it may reserves many other endless possibilities.
That’s why, since the first episode of this Ceci n’est pas un flacon bleu (This is not a blue bottle), this deep Klein Blue was adopted as every bottle‘s background. Therefore, it may be considered in the mean time, as an allegory of a big olfactory artistic act, put in a message and in a fragrance.
Once the first unisex 1/.1 sprayed on you, you may experiment a singular journey, passing from this abstract concept, before switching into more ardent (and concrete) scented emotions. Thus, this perfume was created from the highlighting of an irresistible and hypnotic aldehyde combined with an electric bitter orange, to feel at first glance. Nonetheless aldehydes are above all synthetic molecules, a bunch of them naturally exist within the zest of citrus fruits, where they may be recognizable by their metallic and warm odors. Otherwise, their soapy part, like a candle wax, projects them here in harmony with the ethereal base notes of musk and patchouli.
A mysterious abyss of Patchouli emotion. like summarizes these varied intense blue flasks. Whereas, a couple, from those 6 editions, gets along together, like the 1/.4 lunar yin and 1/.5 solar yang to achieve an olfactive synergy.
Regarding the 1/.4, some of you maybe feel the direct expression of a certain hallucination emanating from this amber and spicy perfume, while others may be captivated by the correct balance between those natural essences, inspired by the universal Yin principle. Anyway, the result leads to a mixed wedding between the lunar floral combination of lavender, davana and ylang-ylang into the pulpy heart of tonka bean, before a deep amber explosion melting the balmy ciste labdanum and opoponax. For your information, the davana plant is an aromatic herb, mainly found in the south of India and generally very close to sandalwood. Since this vegetal species is very fragile, it’s rare and thus venerated in the local traditions, for instance offered as garlands to the God Shiva and also to the users of this blue perfume!
On the other hand, an other unisex oriental perfume was lately launched as a huge art reference! Through a mystery 7753 code, not only made to break some perfumery codes, initiating an original Unexpected Mona collection. Starting from a flask which may have been a painting in an other life! If you had a closer look, it’s not a lie that’s this 7753 recalls certain major dimensions of the Mona Lisa‘s portrait. Although it’s not a painting, this original fragrance depicts the authentic eerie Joconde‘s expression staring at you, like in a random Da Vinci Code scene.
In fact, this edition is like somehow a pictural emotion, conveying the inexplicable beauty of this famous portrait, through a scented enchantment. That’s why, 7753 looks as an enigmatic encounter between tuberose and ivy, revived with the woody vetiver and sandalwood under a citrus haze. In other words, a kinky and voluptuous smile from the Louvre Museum.
More information on the official website.
Cherry on the cake, last January 22nd, 2020, the emblematic French fashion designer Jean-Paul Gaultier celebrated a great birthday, in the so Parisian styled Théâtre du Châtelet! An authentic fashion ceremony to honor 50 years of a long full career in the Haute-Couture, prêt-à-porter and perfumery branches! On this occasion, by the way, it was also his last fashion show, gathering many periods and styles of his timeless collections, worn by his favorite models. Indeed, on this retrospective, the stylist called back muses, flashing on a monumental catwalk, while wearing his emblematic pieces… Such as Paris Jackson, Carla Bruni-Sarkozy, Bella Hadid, Karlie Kloss and Gigi Hadid.
This worldwide famous designer, who made his debut with Pierre Cardin, has ever been since then, an essential figure in the wide fashion galaxy, always paying efforts to evolving his dress code signature along times, especially since his unveiling in the 80s. Author of real iconic creations, like the conical cup bustier, worn by the entertainer Madonna, notably in her World Tours. As far as we know, since his first collections, Jean-Paul Gaultier always excelled to master the art of mixing genres, genders, eras, periods… (photo credits: Jean-Paul Gaultier by Pierre & Gilles).
Therefore, in this memorable show occurred in the Théâtre Du Châtelet, the couturier reunited no less than 1,600 guests, 200 models and a long list of famous people, who were pleased to RSVP for this last ballet, fully branded and homemade by the artist. Musically supported by a dynamic soundtrack and many live gigs, notably performed by the gay icon Boy George, but also the flamboyant Catherine Ringer from the legendary French band Rita Mitsouko. Eventually, note the apparition of the Canadian singer Mylène Farmer, all dressed up in a black bustier and silver satin pants, followed by the former painter Salvador Dali‘s muse Amanda Lear wrapped in skinny tights and accompanied by two naked torso men, settled in dark black skirts.
Thus, it’s not a surprise that the audience was in ecstasy, in front of this emotional happening show, equally due to this last parade was tainted with contemporary values, like up-cycling, positive body and gender-fluid thematics. These messages are conveyed by Jean-Paul Gaultier himself, expressly since he launched the trend for male skirts and make-up, shaking up the good old fashion tradition, through his subversive vision of beauty. Moreover, he also initiated some revolution by being one of the first fashion designers to scroll through senior, overweight or even tattooed models (more images on our exclusive video down under).
In this occasion, and as well to solemnize the 25th birthday of Jean-Paul Gaultier‘s flagship Le Mâle flacon, a new pride collector edition was issued. This time, the distinctive bottle, imagined by the designer himself, with the support of Alain de Mourgues and Federico Restrepo, under the BPI frame, characterized by a form of a male bust, without any arms nor head, switches his typical marinière by a rainbow marinière, on his prominent muscles. In a way, a gay wink to the antique Art of Greek statuary, while wearing the global Gay Pride colors, for an acclaimed and patented shape.
According to the legend, this perfume, composed by the expert Francis Kurkdjian, retrace the main identity of Jean-Paul Gaultier, in a precious scented juice. A personal history mainly based on his childhood’s memories, especially in the reconstitution of the smells, he may have experienced during his journeys, such as the markets he went to, with his grandmother. That’s why, the master perfumer got the unmissable idea to add aromatic notes of lavender, mint and orange blossom, as main elements of this oriental fern type fragrance, internally baptized “Pie VII“, as the creative team was contingently convinced that this item would have been launched under the name of the fellow Pope “Jean-Paul II“.
Supported by an efficient marketing deployment plan, notably through an advertising campaign surfing on the imagery, evoking some male homosexuality codes, also illustrated by the publicity film directed by Jean-Baptiste Mondino and inspired by the esthetics of the retro Casablanca movie.
The result? This fragrance became so much anchored in the olfactory collective imaginary, that in 2003, Le Mâle reached the number one rank in men’s perfumes sales, in Europe, dethroning Eau Sauvage by Dior, which has led souls for forty years. In the same year, and to honor this prowess, Jean-Paul Gaultier launched, still under the same Le Mâle stamp, a related range, called Tout Beau Tout Propre, including, in addition to perfume, a bunch of hygiene products dedicated to men, and even makeup (kohl, marker for nails and even lightly pigmented lip balm).
Furthermore, from 2007, Le Mâle also went available within a new version, baptized La Fleur du Mâle (a intended pun inspired by the illustrious Baudelaire‘s Les Fleurs du Mâle poetry book), reviving a part of its predecessor’s scented notes, as well as its bottle‘s shape, but this time in a white dress (photo credits: Gorka Postigo Studio).
More information on the official website.