Following our last topic about French Rhums, along the Rhum Fest exhibition, whose next edition has been lately reported to 2021. This time, we focus on the Rums coming from all over the world! A good occasion to clarify the operating forces, notably emanating from the emergence of new entrants, like India and Thailand who benefit from an ancestral tradition of the cultivation of sugar cane. But the future also belongs to small producers who are returning to traditional production methods by using, for example, ancestral stills to distill pure cane juice.
As you may know the legendary Rhum had muchly been highlighted in favor of the various Spanish, French and English colonial conquests, since this brandy was originally the usual beverage, drunk by the time by the sailors on the caravels and its slaves. However, the drawback was employed as bait by pirates to notably intoxicate the English Navy mosses, for recruitment purposes… Nowadays, this spirit is still linked to this rich past in adventures and sensational encounters (photo credits: Sugar Cane Vintage Postcards).
For instance, from the 14th century, the Italian harbor city of Venice granted itself the commercial monopoly of this raw material and developed the first forms of sugar refining. On another side, willing to become “sugar independent”, their Portuguese and the Spanish neighbors decided to settle a bunch of own plantations and refineries throughout their close colonies, from the Canary Islands, passing by Madeira until the Azores. That’s why Lisbon also quickly became an important sugar hotspot!
That’s why, the Caribbean Archipelago suddenly became the focal point for sugar cane, and already since its introduction by Christopher Columbus and his first planting trials on the Hispaniola island (including now Haiti and Santo Domingo). Before spreading throughout the whole South America, the Spanish army centered an other nerve centre in Cuba. Nevertheless, this sugar cane culture was not the monopoly of the Spanish, since the English and the French colons took the step to convert their proper Antilles territories, such as Martinique, Guadeloupe, Barbados, Jamaica…
The popularity for this is getting so high that currently we count more than a hundred countries growing sugar cane, although foremost among them Brazil, India and China. The sugar cane then produced there, supplies more than the half of the world sugar production. According to its type of distillation and according to its aging, the rum displays a diversity of aromatic profiles which place it at the top of the bill of spirits.
At first sight, the British Rums, notably coming from the islands of Jamaica, Grenada, Barbados, Saint Kitts, Trinidad and even the Demerara region, part of the French Guiana, have, for the most part, kept their traditional distillation method operated in copper stills. The British made Rums are known to be heavier and more spicy, since they are mainly made from molasses, necessary to help navigators to resist during long and winding sea crossings!
Without forgetting the French-speaking territories (more detailed on our late article here) and their differently spelled Rhums, nowadays the only ones to be provided with a legal framework (like usually in France), regulating their production and appellations. These overseas islands from the West Indies stand out this time, with their agricultural Rum, made from an efficient fermentation and distillation issued from pure cane juice, unlike the offset Reunion Island, lonely nested in the Indian Ocean, also produces Grands Arômes styled Rhums, rather based on an obvious British style. Along another Reunion‘s speciality, the alternative spiced Rums, as well baptized Arranged Rums, since these spirits result from the maceration (during a minimum of 3 months) of spices and aromatics in a white Rum, thus offering a long list of natural flavors, made to satisfy any preference.
So apart the French regulation, there is no strict legal framework, regarding the aging of Rum and its related appellations, in the other countries… Therefore, each method and for sure gustative notes may vary, from one producer to another. That’s why, of all the spirits, this brandy is certainly the one that offers the widest range of tasting possibilities. A traditional Rum may also either be produced from cane juice or molasses (also called industrial Rum, made from a residue of sugar cane, after concentration of the juice by heating and elimination of impurities). Thus, if white Rums (often kept in stainless steel tanks or casks for several weeks, in order to round off their aromas) are more often acclaimed in the development of cocktails, such as some fragrant Rums, especially from Cuba, exactly made to match its aromas with fruit juice.
Nonetheless, some other white elixirs even offer such an aromatic complexity that they better be appreciated alone, among them note some Jamaican white rums, however made from molasses, but distilled in ironing stills, provide a unique touch. In an other hand, amber Rums (commonly matured during 18 months in Bourbon aged oak barrels, also colored by the presence of caramel) are more dedicated to be pure tasted, particularly in a Cognac-type glass.
Among these traditional Rums, there are also other categories you could find, depending on the manufacture.
Not so far away, still in Central America, we could have a focus on the Panama Rum, and more precisely the Serum Rums, distributed by France Liqueurs, that already existed during the building and to celebrate the Panama Canal birthday. Dating from the late 19th century, this Serum was born during the arduous and often deadly construction of this giant Panamerican construction project. Indeed, tormented by malaria, weakened by malnutrition and tired by backbreaking work. Countless workers have lost their lives, because of prominent diseases. As the need is the mother of the invention, the mothers and sisters of the besieged workers were inspired to improve their local Rum by adding dried fruits, herbs and spices (photo credits: Rum Serum).
Luckily, searching through the inventory of drugs left by his predecessor, the Colonel William Crawford Gorgas came across several barrels of aromatic rum and an old recipe for a most unusual potion. On closer inspection, he discovered that the Rum was actually an elixir of a local manufacture containing dried fruits and herbs healing properties. The natives called this perfumed Serum spirit. It is believed that the Colonel Gorgas was so fascinated by the purity of this Serum that he consumed all at once, except one of tons.
Finally, you may find three Rums, three tastes, three bottles for three stories, belonging to Panama and each one of them is effectively unique. That’s why three methods and three experiments melt in one, since a different production process is used for each Serum to create a proper taste. The sugar cane used in the Serum Rums evolves in the Pesé Valley, a small province of Herrera, a small region with ideal climatic conditions for its cultivation. Then, the cane sugar juice is fully manufactured in Panama, due to a careful process for the rest of the ripening. It is prepared, fermented and distilled, using an advanced system of stainless steel columns where fresh Rum or Eau-de-vie is obtained and then used to produce this Serum. After that, the long aging process starts again in oak barrels.
Last but not least, we follow our tour within other exotic Rums… imported in France by the Bruant Distribution, created by Désiré Bruant, a winemaker, based in Ormes, founded his own Bruant spirits house, back in 1877, reacting to the phylloxera epidemics that decimated his vineyard. The historical activity of wine merchant was transmitted from father to son, then developed and enriched under the impulse of each generation. After Maurice, Marcel and Michel, Benoit and Isabelle Bruant took over the company in 1993. Moreover, they decided to split the wine merchant business from the Bruant Distribution in 2012, in order to meet the growing demand from professional customers, throughout France. Thus, this company specializes nowadays in the distribution of spirits and wines for professionals (wine merchants, bars and restaurants). Here are presented below, a couple of their Rum nuggets (photo credits: Bruant Distribution).
The Deadhead Rum, an imported product from Mexico, is a subtly six-year-old complex Rum. It is the culmination result of an assembly of two Rums, that were distilled and aged differently. Furthermore, their bottle is striking and very original, thanks to the shape of a reduced monkey head.
Adding to this, their first Rum is distilled into small batches from fresh sugarcane juice that has slowly fermented and double distilled in copper stills, in order to remove impurities, plus to preserve flavors and aromas. Then, its 6 years aged juice takes place in burned American oak barrels.
The second Rum is produced, using a traditional method, in a single column, from rich and patiently fermented molasses. Thereafter, also matured for 6 years, in heavily roasted American or Chiapas oak barrels.
Exploring another part of the Blue Planet with the Wild Tiger Rums selection. The avid Rum lovers should have look to those Indian amazing creations, starting by their bold and unique packaging. Indeed, the original Wild Tiger Rum wears a charming orange fur, whereas the Wild Tiger Spiced Rum‘s fur is fully intense red and therefore even harder to miss (photo credits: Wild Tiger).
The range expands with the recent launch of Wild Tiger Spiced Rum, an Indian spiced Rum, which comes adorned with red fur to distinguish it from its predecessor. The brand’s founder, Guatom Menon, travels the world praising its proper Rums, from the Kerala region, which is at the heart of the tigers conservation! For your information, spiced Rums are usually known for their strongly sweet and vanilla flavors.
This one is rather far from it by its complex taste as well as its note of cardamom which dominates in a singular way more than all the other spices. In recent months, the Wild Tiger Rums have been roaring in many countries such as Denmark, Austria, Belgium, Romania, Germany, Cyprus, the Czech Republic and for sure in France, still thanks to Bruant Distribution, their exclusive distributor. In total, the Wild Tiger Rum range nowadays reaches a worldwide distribution of at least 40 countries.
This version would undoubtedly amaze you, with the help of its very dry side, with whom you’re invited to reconsider some classic cocktails, such as the Royal Bengal Tiger and the Malabar Tiger. As far as you know, India is a major epicenter for exotic spices, rich with an historical tradition, revealed in this Wild Tiger Spiced Rum selection through the notable presence of cardamom, nutmeg, cinnamon, licorice, black pepper, ginger, cassia bark, orange zest and even forest honey. Furthermore, there is also a secret asset, a glance of infusion made with some tea extract. Thus, this spiced Rum, totally devoid of any artificial additives, is naturally fragrant and intensely aromatic.
On top of that, as part of its core CSR policy, the Wild Tiger brand donates 10% of its profits to the WTF (Wild Tiger Foundation). This association was initiated at the own Wild Tiger‘s initiative, who set up this non-profit foundation to share with other foundations and experts, in terms of tiger‘s species safeguarding and respecting its original habitat in Southern India. A Roar Trip was also lead in 2019, in order to raise funds and promote this cause.